How to Grow and Enhance Your Business by Means of Digital Marketing

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How to Grow and Enhance Your Business by Means of
Digital Marketing

• Exltech,Pune

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Digital Marketing
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• Content
• Introduction
• Importance
• Technical highlights
• Search Engine Optimization
• Social Media Optimization (SMO)
• Search Engine Marketing (SEM)
• Google Analytics
• On\Off page optimization
• Lead Generation
• Social Media Marketing
• Content Marketing
• Pay Per Click Advertising (PPC)
• Email Marketing
• Google AdWords

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• What is Digital Marketing?
• Digital marketing, the marketing of products or
  brands through one or more methods of electronic
  media, contrasts from traditional marketing in
  that it uses channels and means that assist an
  organization to analyze marketing campaigns and
  comprehend what is working and what isnt in
  real time.

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• Importance of Digital Marketing
• It also helps us increase credibility of business
  and reputation amongst competitors and customers
• Facilitates businesses to overcome competition
  and go beyond boundaries.
• Customers automatically tend to respect an
  organization which has a valid digital presence.
• Company inspires brand identity via digital
  platforms like company website, social media,
  news portals, search engines etc.

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• Technical Highlights
• Search Engine Optimization (SEO)
• Search Engine Optimization is a process of
  generating traffic from the free, natural search
  results. There are two major parts of SEO namely
  crawling and indexing. SEO ranks the website and
  improves traffic with the help of unique and
  quality content , keywords and its also a way to
  improve the user friendliness of your website and
  increase its creadiability.

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• Social Media Optimization (SMO)
• Social Media Optimization is the process of
  increasing the awareness of product or brands by
  using multiple social media communities to gain a
  viral publicity. Unlike SEO, SMO is totally
  dependent on the content, images and videos and
  not on keywords.
• Search Engine Marketing (SEM)
• Search Engine Marketing has a wide application
  area it aims to increase quality quantity
  traffic of the website. SEM ultimately helps to
  rank the website. Search engine marketing is a
  type of digital marketing which deals with the
  paid advertisement of a product that appears on
  search result on a particular keyword.

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• Google Analytics
• Google analytics is a service offered by Google
  that tracks and reports traffic of the particular
  website. It was started by Google in 2005.
  Initially it was a premium service used by
  enterprise users, now it is available in free
  trials. It enables organization to analyze data
  from all points of interaction in one place to
  understand the customers review.
• ExlTech is a best training and placement
  institute for Digital marketing, they conducts
  Google analytics sessions in the training with
  practicals.

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• Off page optimization
• Off page optimization is very important technique
  used to rank your website in Google Search Engine
  results.
• On page optimization
• On page SEO refers to all measures that are taken
  directly within the website to improve and earn
  more traffic in search engine results.
• http//www.exltech.in/digital-marketing-course.htm
  l

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• Lead Generation
• Lead generation describes the marketing process
  of stimulating and capturing interest in a
  product or service for the purpose of developing
  sales pipeline. It is very important term in
  digital marketing. Lead generation often uses
  digital channels, and has been undergoing
  substantial changes in recent years from the rise
  of new online and social techniques.
• Social Media Marketing
• Social media marketing deals with the promotion
  of business or brand on social networking sites.
  The goal of SMM is to produce content that users
  will share with their social media and increases
  brand exposure and broaden customer reach.

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• Content Marketing
• Content marketing includes creation and sharing
  of online content like blogs, articles, social
  media posts and videos that will help us to
  promote our band or business. The unique and
  meaningful content is the soul for digital
  marketing.
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• Pay Per Click Advertising (PPC)
• PPC directs traffic towards the website, in this
  type an advertiser pays to publisher or an owner
  of the website. Digital marketing offers paid
  advertizing also that comes under this topic.
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• Affiliate Marketing
• It is a performance kind marketing there are
  business rewards one or more affiliates for each
  visitor. In this type you can offer an affiliate
  marketing to others by signing up individuals or
  companies who are willing to promote their
  business.
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• Email Marketing
• Email marketing is nothing but sending a
  commercial and promotional messages to the group
  of people using emails.

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• Google AdWords
• It is very vital term in digital marketing. It is
  also included in digital marketing training
  course of ExlTech, our expert and experienced
  trainers are providing best training for Google
  AdWords. AdWords is a paid online advertizing
  service provided by Google. In this the
  advertisers have to pay for advertizing their
  product.

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• Thank You
• For more Information
• visit http//www.exltech.in/