Japan Baby Food Sector Market Research Report, Analysis, Opportunities, Economics and Technology, Leading Players, Applications, Revenue :Ken Research

1

• Japans Baby Food Sector Market Outlook Ken
  Research

2

• According to the study, THE BABY FOOD SECTOR IN
  JAPAN, 2018, the baby food market in the country
  continued to grow in 2017 which was mainly due to
  the strong sales of prepared baby food and milk
  formula even though the number of new born babies
  continued to decline. The countrys growth is the
  main contributor that has led to a busier
  lifestyle for working people and with more
  females getting employed, the sales of milk
  formula and prepared baby food went up
  considerably.
• Japan is one of the most developed nations in the
  world. However, the population demographics raise
  concern for the country when it comes to birth
  rates which have been low since the 1970s.
  Despite a strong economy, 2017 hit the country
  hard as the number of Japanese children born
  during the year was reported to be less than a
  million, the lowest since reporting began thereby
  deepening the demographic crunch. Alternately,
  the population decline was the highest in the
  nations history, equivalent to a city the size
  of Minneapolis, Bristol or Toulouse.

3

• Many companies have realized the immense
  potential in the baby food sector. Kewpie is best
  known for its jar baby food which is intended for
  babies at least five months of age. Kewpie baby
  food is also available in sealed pouches and
  plastic cup containers which have been designed
  in such a way that it is easy to carry them
  around. Another special feature of the company is
  that Kewpie products do not contain any of the
  seven main allergy causing ingredients such as
  egg, wheat, milk and peanuts just to name a few.
  Wakodo is famous for its Wakodo bento boxes. The
  company is also known to make frozen dried cubes
  of baby food. Despite such innovative products
  offered by such companies, Meiji remained the
  leading player in the Japanese baby food market
  in 2017 with a value share of nearly one-third,
  even after the companys withdrawal from baby
  food businesses other than milk formula. The
  company has a significant presence in milk
  formula as the leading player with a retail value
  share of nearly half the total in 2017. The
  company also leads in innovation in milk formula.
  It had launched a unique compressed powder milk
  formula HohoemiRaku-Raku Cube in 2007. The
  company upgraded its development by adding
  arachidonic acid in 2012 and after this, the
  worlds first cube type milk formula was well
  received by the busy parents in Japan due to the
  convenience of no measuring when serving. The
  increasing popularity of this product was also
  supported by the negative aspects of milk formula
  in powder format, the dominant milk type formula
  in Japan.

4

• Baby food in Japan is expected to register
  positive growth for the next few years though, at
  a small growth rate, in the presence of a
  declining number of new born babies. As more
  mothers work after giving birth, it is safe to
  conclude that modern parents in Japan are
  constantly seeking to save time and effort
  feeding their babies. If current trends continue
  then the population is said to be reduced to a
  few tens of millions by 2115 and by 2045 the
  country will be losing a little less than a
  million residents each year.

5

• To know more click on the link below
• https//www.kenresearch.com/consumer-products-and-
  retail/baby-care/the-baby-food-sector-japan/150272
  -95.html
• Related Report-
• https//www.kenresearch.com/consumer-products-and-
  retail/baby-care/the-baby-food-sector-mexico/15027
  1-95.html
• https//www.kenresearch.com/consumer-products-and-
  retail/baby-care/the-baby-food-sector-hungary/1502
  70-95.html
• Contact UsKen ResearchAnkur Gupta, Head
  Marketing Communicationssales_at_kenresearch.com
• 91-9015378249

6
(No Transcript)