Why Concept of PCD Pharma is Most Preferable in Pharmaceutical Industry - PharmaBizConnect

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Indias first Online Pharma Exhibition
Topic of the Day
Why Concept of PCD Pharma is most Preferable in
Pharmaceutical Industry?
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Why Concept of PCD Pharma is most Preferable in
Pharmaceutical Industry?
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What is PCD (Propaganda? ?Cum? ?Distribution)
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PCD? ?The? ?term? ?PCD? ?stands? ?for?
?Propaganda? ?Cum? ?Distribution?? ?in?
?pharmaceutical industry. It is a? ?method? ?of?
?marketing in pharmaceutical industry, which is
rising rapidly day by day.? ?Under? ?this?
?method,? ?marketing could? ? be? ?? generic? ?
based?? ? or? ??brand? ?based.? Almost every
company is taking this marketing? ? strategy as a
best available option in the current ongoing
market to maximize their business in an effective
way. The term Propaganda? ?is? ?a? ?Latin? ?word?
?which? ?means spread? ?or? ?to? ?propagate.?
Propaganda? ? term? ? leads? ? to? ? make? ? a? ?
good? impact? ?of? ?small or big? ?pharma?
?companies? ?in? ?the? ?market. 
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PCD Pharma Franchise Companies
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These companies are known as those companies who
avails their franchise to pharma professional or
distributor or group of professionals or
distributors to use their brand name, company
name and other commercial activity on behalf of
company under given authorization of company or
by government at either monopoly basis or other
mutual agreed term condition for certain area
to do the business.
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Benefits of Becoming a PCD Franchise Company
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Reduce? ?the? ?expanses? ?of? ?marketing? ?there?
?is? ?almost? ?negligible? ? expenses? ?for?
?marketing of? ?companies? ?and? their? products.
They dont ?need ?to ?hire salespersons? for
marketing. It can ?be done directly ? by ? the
?distributors or ?franchisees. 
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There? ?is? ?no? ?need? ?of? ?big? ?space? ?to?
?run? ?the? ?company? ?and? ?to? ?store the
?stock.? ?Companies can run their business by
supplying and manufacture required? amount of
quantity. 
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There are many steps while making distribution
channels for generic medicines to sell. But in
this marketing strategy, any company can run
their business easily by supplying the goods
directly to distributors or franchisees. In this
way companies can hold good margin as well.
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Advantages of Taking ?Franchise? ?or?
?Distribution of a Company
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There? ?is? ?no? ?big? ?requirement? ?to? ?start?
?with? ?PCD? ?distribution.? ?Distributors? ?can?
?start? ?with? ?a very? ?low? ?budget? ?as?
?well. 
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Distributors? ?get? ?their? ?Monopoly? ?right?
?to? ?selected? ?areas? ?as? ?per their? ?Contract
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It? ?is? ?a? ?good? ?way? ?get? ?good? ?margins.?
?Distributors/franchisees? ?can? ?earn? ?as?
?much? ?as? ?they can put their efforts into? it
They can earn good? with? ?their? ?efforts. 
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With? ?the? ?help? ?of? ?this? ?method? ?company?
?and? ?distributors? ?are? ?linked? to? ?each?
?other? ?with independent roles. Both are
connected commercially? but not professionally. 
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Companies? ?also? ?do? ?free? ?Promotional?
Activities,? ?which? ?leads? ?to? ?Branded?
?Marketing.
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