Definitive Guide for E-Commerce SEO - PowerPoint PPT Presentation

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Definitive Guide for E-Commerce SEO


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Title: Definitive Guide for E-Commerce SEO

Definitive Guide for E-Commerce SEO
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  • Search engine optimization helps to rank the
    website and make it visible on the top of search
    engine results. It is a rapidly evolving field,
    so the strategies that worked just a year ago may
    already be outdated today.
  • Similarly, even e-commerce is one of the most
    competitive and quickly evolving landscapes of
    all web ventures. Therefore, it is important to
    consider aspects of e-commerce SEO to get the
    best results in the current scenario because what
    worked yesterday will probably not work tomorrow.

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  • You can hire a SEO expert India to handle the
    entire SEO process or you can consider certain
    aspects and do the SEO of your website by
  • Whatever the case may be, here is a definitive
    guide for e-commerce SEO that will surely help

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Keyword Research
  • Constantly changing Google algorithms that have
    become highly sophisticated when it comes to
    detecting how people really talk. Google is
    working within the framework of natural language,
    but that would not minimize the importance of
  • Google can easily interpret meaning, so instead
    of fitting in keywords by making it look
    unnatural, try and start your e-commerce keyword
    research with ideas that holds meaning and
    intent. Do not stuff the keywords instead keep
    them relevant and weave it as a natural sentence.
    Also, keep in mind that keyword placement is more
    important than its frequency of using the keyword.

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Website Design
  • E-commerce site architecture refers to the
    navigation and categories of your site. Creating
    a user-friendly website is easy to use and
    navigate. Make sure that you create the website
    design in a way that it leads a user to a journey
    through simple paths and provides a great user
  • Keep in mind your end result of making customers
    perform a particular action and build the web
    design accordingly. Let the site design be simple
    and static, make the navigation easy so that
    visitors can get from page-to-page.

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On-Page SEO
  • Implement the practice of optimizing individual
    web pages to secure higher rank and earn more
    relevant traffic in search engines. It refers to
    content and HTML source code of a page that can
    be optimized. Mainly it focusses on category and
    product pages.
  • When people come across category pages while
    searching for your products or services, Google
    ranking allows them to see everything on a
    category page. While talking about product page,
    make sure to write original descriptions for all
    your products.

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Link Building
  • Link building is all about building quality
    inbound links as links are one of the most
    important ranking symbols. Lay more emphasis on
    the quality rather than the quantity of the link
    because links are permanent and public, they do
    not disappear. It is a part of Off-page SEO and
    you have less control over it. You need to have
    great content and informational stuff for
    building quality links as well as an engaged
  • SEO is a great technique to build a relationship
    with your customers and boost revenue. There can
    be many tips and tricks for SEO, instead of
    following a methodical strategy, find what works
    best for your website.

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