Digital Marketing Software Market - Social Media & Advertising drive the Growth - PowerPoint PPT Presentation

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Digital Marketing Software Market - Social Media & Advertising drive the Growth

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Digital Marketing Software market was valued at $26,610 million in 2016, and is projected to reach at $77,056 million by 2023, growing at a CAGR of 16.6% from 2017 to 2023. In 2016, the interaction systems accounted for the highest revenue share in the digital marketing software market. – PowerPoint PPT presentation

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Title: Digital Marketing Software Market - Social Media & Advertising drive the Growth


1
Opportunity Analysis and Industry Forecast,
2016-2023
Digital Marketing Software Market
Social Media Advertising drive the Growth
Allied Market Research
Global Opportunity Analysis and Industry
Forecast, 2017-2023
2
According to a recent report published by
Allied Market Research, titled, Digital Marketing
Software Market by Type, Deployment Type and
Industry Vertical Global Opportunity Analysis
and Industry Forecast, 2017-2023, the global
digital marketing software market was valued at
26,610 million in 2016, and is projected to
reach at 77,056 million by 2023, growing at a
CAGR of 16.6 from 2017 to 2023. In 2016, the
interaction systems accounted for the highest
revenue share in the digital marketing software
market. Rise of the digital marketing budget and
boom in social media advertising drive the
growth of the market. However, factors such as
increased complexities and lack of skilled
personnel hamper the digital marketing software
market growth to a certain extent.
Introduction
Digital Marketing Software Market
3
The growing competition has necessitated the
emergence of marketing strategies from sales to
satisfaction and retention of customers. Further,
the growth in internet penetration and
digitalization has provided the marketers with
immense scope to target their customers and
enhance the user experience. Digital marketing
software offers the prospect of improving the
customer interaction through various sources such
as instant messaging systems, social networking
sites, and mobile apps. The rise in adoption of
digital marketing software is attributable to the
increase in digital marketing budgets in
organizations, widespread social media platforms,
and increased internet penetration. Moreover, the
cloud solutions have also played a prominent role
owing to its benefits including minimum IT
investments, cost effectiveness, and ease of
accessibility. Asia-Pacific is expected to grow
at a significant pace during the forecast period.
Interaction systems services segment led the
market in 2016 and is expected to continue to do
so in the near future. Furthermore, the media
entertainment industry dominated the overall
market and deploy the digital marketing software
on a larger scale.
Overview
Digital Marketing Software Market
4
  Get sample copy
https//www.alliedmarketresearch.com/request-sampl
e/2475
Segmentation
Digital Marketing Software Market
5
The global digital marketing software market is
segmented based on type, deployment type,
industry vertical, and geography. Based on
type, it is divided into interaction systems,
data analytics systems, content production
management, and management administration-orient
ed apps. Based on deployment type, it is
bifurcated into on-premise and cloud deployment.
Based on industry vertical, it is classified
into retail, media entertainment,
manufacturing, high-tech IT, Banking, Financial
Services, and Insurance (BFSI), and others. By
geography, it is analyzed across North America,
Europe, Asia-Pacific, and LAMEA including country
level analysis for each region.
Segmentation
Digital Marketing Software Market
6
According to our analysis, the market is expected
to be driven by rise of digital marketing budget
and boom in social media advertising. However,
increased complexities and lack of skilled
personnel are expected to hamper the market
growth during the forecast period. Boom in
Social Media Advertising Increase in Digital
Marketing Budget Increased Complexities
Top Impacting Factors
Digital Marketing Software Market
7
Key Findings The interaction systems segment is
expected to exhibit significant increase in the
global digital marketing software market during
the forecast period. In 2016, the media
entertainment segment accounted for the highest
revenue among the other industry
verticals. On-premise deployment generated the
highest revenue in 2016. Asia-Pacific is
anticipated to exhibit substantial growth during
the forecast period. Key Players Some of the
key players operating in the digital marketing
software market that are profiled in the report
include Ingenico Group, Verifone Systems, Inc.,
Inside Secure, on Track Innovations, Oberthur
Technologies SA, Proxama, PLC., Wirecard AG,
Giesecke Devrient GmbH, Gemalto N.V., and
Heartland Payment Systems, Inc.
Key Findings and Key Players
Digital Marketing Software Market
Digital Marketing Software Market
8
About Allied Market Research Allied Market
Research (AMR) is a full-service market research
and business-consulting wing of Allied Analytics
LLP based in Portland, Oregon. Allied Market
Research provides global enterprises as well as
medium and small businesses with unmatched
quality of "Market Research Reports" and
"Business Intelligence Solutions". AMR has a
targeted view to provide business insights and
consulting to assist its clients to make
strategic business decisions and achieve
sustainable growth in their respective market
domain. Contact Us 5933 NE Win Sivers
Drive, 205, Portland, OR 97220, United
States. Int'l 1-503-894-6022 Toll Free
1-800-792-5285 Fax 1-800-792-5285
Contact Allied Market Research
Digital Marketing Software Market
9
 
Thank You! For More Details
Visit us at
https//www.alliedmarketresearch.com/digital-mark
eting-software-market
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Digital Marketing Software Market
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