Title: Contextual Advertising Market expected to be worth 297.68 billion USD by 2023
1MarketsandMarkets Presents Publishing
Date August 2015
Contextual Advertising Market market is expected
to be worth USD 125.79 billion in 2018 and is
likely to reach USD 297.68 billion by 2023, at a
CAGR of 18.80
2About our Report
- The contextual advertising market is expected to
be worth USD 125.79 billion in 2018 and is likely
to reach USD 297.68 billion by 2023, at a CAGR of
18.80 between 2018 and 2023. The growth of this
market is driven by increasing number of social
media users, personalized marketing strategies,
and growing trend of mobile advertisement among
others. - The report covers the contextual advertising
market based on type, deployment, industry, and
geography. - Based on type, activity-based advertising is
expected to account for the largest share of the
overall contextual advertising market in 2018.
Activity-based advertising is a type of
contextual advertising that is done based on
users browsing history and cookies. This type of
advertising typically comprises graphics, logos,
pictures, and texts, among others. These
advertisements appear on webpages, e-mails, and
instant messaging (IM) applications.
3(No Transcript)
4Inside of Report
- Browse
- 33 market data tables.
- 45 figures spread through 123 pages.
- in-depth TOC on "Contextual Advertising Market
- Global Forecast to 2023"
- North America holds the largest share of the
contextual advertising market. This can be
attributed to the presence of key players such as
Google (US), Facebook (US), and Microsoft (US) in
the region. In North America, there is a large
number of social media and smartphone users, and
the spending on advertisements is exceptionally
high compared with other regions. In addition,
penetration of mobile devices is high in the US,
followed by Canada this provides marketers a
stronger channel to target potential customers. - Activity-based advertising is a type of
contextual advertising that is done based on
users browsing history and cookies. The largest
market share of activity-based advertising can be
attributed to the growing number of internet
users. The demand for display advertising is
increasing as it is the era of social media and
predictive and customer behavioral analytics. If
internet users search or read something on the
World Wide Web, their mobile/PC screens would
start displaying advertisements according to
their interests or previously accessed browsing
information.
5Table of Content
- 1 Introduction (Page No. - 13)
- 1.1 Objectives of Study
- 1.2 Definition
- 1.3 Scope of Market
- 1.3.1 Markets Covered
- 1.3.2 Years Considered for Study
- 1.4 Currency
- 1.5 Limitations
- 1.6 Market Stakeholders
- 2 Research Methodology (Page No. - 17)
- 2.1 Research Data
- 2.1.1 Secondary Data.
- .
- 13 Appendix (Page No. - 116) 13.1 Discussion
Guide 13.2 Knowledge Store
Marketsandmarkets Subscription Portal 13.3
Introducing RT Real-Time Market Intelligence
6Contextual Advertising
Download Free Sample Pages - https//www.markets
andmarkets.com/requestsample.asp?id165798900 Th
e research methodology used to estimate and
forecast the market size begins by capturing the
revenues of key players and their shares in the
market. Calculations based on this led to the
overall market size. After arriving at the
overall market size, the total market has been
split into several segments and subsegments,
which have then been verified through primary
research by conducting extensive interviews with
industry experts such as CEOs, VPs, directors,
and executives. The data triangulation and market
breakdown procedures have been employed to
complete the overall market engineering process
and arrive at the exact statistics for all
segments and subsegments. The breakdown of
profiles of the primary respondents has been
depicted in the following figure. In addition,
few organizations associated with the market
include Digital Advertising Alliance and American
Marketing Association.
7Company Coverage
- Google (US),
- Media.net (Dubai),
- Facebook (US),
- Microsoft (US),
- Amazon.com (US),
- AOL (Austria),
- Yahoo (US),
- Twitter (US),
- IAC (US), and
- Amobee (US).
8Summary
- According to the MarketsandMarkets forecast, the
contextual advertising market is expected to be
worth USD 125.79 billion in 2018 and is likely to
reach USD 297.68 billion by 2023, at a CAGR of
18.80 between 2018 and 2023. The major factors
driving the growth of the market include
increasing number of social media users,
personalized marketing strategies, and growing
trend of mobile advertisement. - Based on type, activity-based advertising is
expected to account for the largest share of the
overall contextual advertising market in 2018.
Activity-based advertising is a type of
contextual advertising that is done based on
users browsing history and cookies. This type of
advertising typically comprises graphics, logos,
pictures, and texts, among others. These
advertisements appear on webpages, e-mails, and
instant messaging (IM) applications.
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