Contextual Advertising Market expected to be worth 297.68 billion USD by 2023 - PowerPoint PPT Presentation

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Contextual Advertising Market expected to be worth 297.68 billion USD by 2023

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The contextual advertising market was valued at USD 106.49 billion in 2017 and is expected to be worth USD 297.68 billion by 2023, at a CAGR of 18.80% during the forecast period. The base year considered for this report is 2017, and the forecast period considered is between 2018 and 2023. • for get informative PDF Brochure:- Some of the major players in the contextual advertising market are Google (US), Media.net (Dubai), Facebook (US), Microsoft (US), Amazon.com (US), AOL (Austria), Yahoo (US), Twitter (US), IAC (US), and Amobee (US). – PowerPoint PPT presentation

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Title: Contextual Advertising Market expected to be worth 297.68 billion USD by 2023


1
MarketsandMarkets Presents Publishing
Date August 2015
Contextual Advertising Market market is expected
to be worth USD 125.79 billion in 2018 and is
likely to reach USD 297.68 billion by 2023, at a
CAGR of 18.80
2
About our Report
                     
  • The contextual advertising market is expected to
    be worth USD 125.79 billion in 2018 and is likely
    to reach USD 297.68 billion by 2023, at a CAGR of
    18.80 between 2018 and 2023. The growth of this
    market is driven by increasing number of social
    media users, personalized marketing strategies,
    and growing trend of mobile advertisement among
    others.
  • The report covers the contextual advertising
    market based on type, deployment, industry, and
    geography.
  • Based on type, activity-based advertising is
    expected to account for the largest share of the
    overall contextual advertising market in 2018.
    Activity-based advertising is a type of
    contextual advertising that is done based on
    users browsing history and cookies. This type of
    advertising typically comprises graphics, logos,
    pictures, and texts, among others. These
    advertisements appear on webpages, e-mails, and
    instant messaging (IM) applications.

               
3
(No Transcript)
4
Inside of Report
  • Browse
  • 33 market data tables.
  • 45 figures spread through 123 pages.
  • in-depth TOC on "Contextual Advertising Market
    - Global Forecast to 2023"

                     
               
  • North America holds the largest share of the
    contextual advertising market. This can be
    attributed to the presence of key players such as
    Google (US), Facebook (US), and Microsoft (US) in
    the region. In North America, there is a large
    number of social media and smartphone users, and
    the spending on advertisements is exceptionally
    high compared with other regions. In addition,
    penetration of mobile devices is high in the US,
    followed by Canada this provides marketers a
    stronger channel to target potential customers.
  • Activity-based advertising is a type of
    contextual advertising that is done based on
    users browsing history and cookies. The largest
    market share of activity-based advertising can be
    attributed to the growing number of internet
    users. The demand for display advertising is
    increasing as it is the era of social media and
    predictive and customer behavioral analytics. If
    internet users search or read something on the
    World Wide Web, their mobile/PC screens would
    start displaying advertisements according to
    their interests or previously accessed browsing
    information.

5
Table of Content
                     
  • 1 Introduction (Page No. - 13)
  • 1.1 Objectives of Study
  • 1.2 Definition
  • 1.3 Scope of Market
  • 1.3.1 Markets Covered
  • 1.3.2 Years Considered for Study
  • 1.4 Currency
  • 1.5 Limitations
  • 1.6 Market Stakeholders
  • 2 Research Methodology (Page No. - 17)
  • 2.1 Research Data
  • 2.1.1 Secondary Data.
  • .
  • 13 Appendix (Page No. - 116)     13.1 Discussion
    Guide      13.2 Knowledge Store
    Marketsandmarkets Subscription Portal      13.3
    Introducing RT Real-Time Market Intelligence 

               
6
Contextual Advertising
Download Free Sample Pages - https//www.markets
andmarkets.com/requestsample.asp?id165798900 Th
e research methodology used to estimate and
forecast the market size begins by capturing the
revenues of key players and their shares in the
market. Calculations based on this led to the
overall market size. After arriving at the
overall market size, the total market has been
split into several segments and subsegments,
which have then been verified through primary
research by conducting extensive interviews with
industry experts such as CEOs, VPs, directors,
and executives. The data triangulation and market
breakdown procedures have been employed to
complete the overall market engineering process
and arrive at the exact statistics for all
segments and subsegments. The breakdown of
profiles of the primary respondents has been
depicted in the following figure. In addition,
few organizations associated with the market
include Digital Advertising Alliance and American
Marketing Association.
7
Company Coverage
                     
  • Google (US),
  • Media.net (Dubai),
  • Facebook (US),
  • Microsoft (US),
  • Amazon.com (US),
  • AOL (Austria),
  • Yahoo (US),
  • Twitter (US),
  • IAC (US), and
  • Amobee (US).

               
8
Summary
  • According to the MarketsandMarkets forecast, the
    contextual advertising market is expected to be
    worth USD 125.79 billion in 2018 and is likely to
    reach USD 297.68 billion by 2023, at a CAGR of
    18.80 between 2018 and 2023. The major factors
    driving the growth of the market include
    increasing number of social media users,
    personalized marketing strategies, and growing
    trend of mobile advertisement.
  • Based on type, activity-based advertising is
    expected to account for the largest share of the
    overall contextual advertising market in 2018.
    Activity-based advertising is a type of
    contextual advertising that is done based on
    users browsing history and cookies. This type of
    advertising typically comprises graphics, logos,
    pictures, and texts, among others. These
    advertisements appear on webpages, e-mails, and
    instant messaging (IM) applications.

9
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clients grow by providing apt business insight
with our huge market intelligence
repository. For More Information
https//www.marketsandmarkets.com/Market-Reports/c
ontextual-advertising-market-165798900.html Conta
ctMarketsandMarkets Research Private Ltd.
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Pune-411013, India 1-888-600-6441
10
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