Improve Your Website’s SEO Ranking - PowerPoint PPT Presentation

View by Category
About This Presentation

Improve Your Website’s SEO Ranking


. Search engine optimization is a methodology of strategies, techniques and tactics used to increase the amount of visitors to a website by obtaining a high-ranking placement in the search results page of a search engine (SERP) — including Google, Bing, Yahoo and other search engines. – PowerPoint PPT presentation

Number of Views:4


Write a Comment
User Comments (0)
Transcript and Presenter's Notes

Title: Improve Your Website’s SEO Ranking

Improve Your Websites SEO Ranking
SEO In Digital Marketing
  • SEO (Search engine optimization) is the process
    of making a web page easy to find, easy to crawl,
    and easy to categorize.
  • It is about helping your customers find out your
    business from among thousand other companies.
  • SEO is an integral part of any digital marketing
  • Getting users to stay on your website and
    interact with your content can boost your
    websites ranking.
  • To give you an idea on this, lets start with
    this fact nearly 14 billion searches online
    take place every month.
  • Just imagine a fraction of those 14 billion
    searches happen for your business. To achieve
    that benchmark, your website must rank higher in
    the SERP.

How Does SEO Work?
  • Search engine are not humans but the software
    that crawls the web page content.
  • So, not like humans search engines are
  • They complete a number of activities that bring
    search results crawling, scanning and storing
    (or index), courses of action, measuring
    pertinence, and recovering.
  • The distinction with an excellence count is that
    youre calculating components of design, rather
    than actions of an individual.
  • For example, some of the elements that are known
    to build up a quality score are Website names and
    URLs, Page content, Meta tags, Characteristics of
    Link, Usability and accessibility, Page design.

Few Elements That Improve SEO Ranking
  • Useful, high quality, relevant content-
  • Dwell time is the amount of time visitors spend
    on your website and it can affect SEO
    ranking.When you provide useful content, visitors
    tend to stay longer on your website to consume
    the information and therefore increase the dwell
  • Page load speed-
  • Users may leave your site if they have to wait
    even just an extra few seconds for each page to
    load. That would hurt your dwell time, increase
    your bounce rate and reduce the number of pages
    viewed all of which could hurt your SEO
  • Image optimization-
  • Besides image file format and sizing, there are
    other ways to make sure your images are working
    hard for you on the SEO front. You can signal
    relevancy of your content to search engines by
    using keywords for your image file name, alt tag,
    title, description and caption.

  • Header tags-
  • Good formatting of your content helps improve the
    user experience of your website tremendously. It
    makes readers more willing to spend time to read
    your content and come back for more, which will
    ultimately signal your relevancy to search
  • Proper use of header tags can help break up your
    content into sections that are easier to read and
  • Different multimedia-
  • Images, videos, slideshows and audio can help
    enrich the user experience and allow you to
    deliver information in a way that is most suited
    to your ideal site visitors.
  • They also act as a signal of quality content to
    search engines after all, you have put in the
    work to make your content look good and
  • And all these exercises make SEO a great deal of
    work. You have to schedule daily time into your
    routine for the SEO attempt. Basically, while in
    times of building a new site the SEO plan is
    exercised, but if it is already built, and you
    are incorporating SEO tasks on it, you need to
    give it importance and optimize it properly.
    Please ensure hitting all the elements as you go.

  • W3BMINDS is fully equipped with latest search
    engine optimization techniques and latest
    knowledge to make sure the top rankings on the
    search engines.Rankings and traffic are extremely
    important metrics and are central to tracking the
    success of an SEO campaign!
  • So why wait? Contact us this minute and get your
    website SEO optimized.
  • WWW BMinds Technologies Pvt. Ltd.
  • 1st floor, C220/A, Mahanagar, Lucknow, U.P.
    226006, INDIA
  • Office 0522.406.9544
  • Sales 730-903-4343
  • Email