7 Steps To Connect With Customers Across Multi-channel Retail - PowerPoint PPT Presentation

View by Category
About This Presentation
Title:

7 Steps To Connect With Customers Across Multi-channel Retail

Description:

Successful multi-channel retailing is essential to ensure excellent shopping experiences for customers. Check out some key steps to get ahead in multi-channel retail. – PowerPoint PPT presentation

Number of Views:3
Updated: 18 June 2018
Slides: 18
Provided by: Username withheld or not provided

less

Write a Comment
User Comments (0)
Transcript and Presenter's Notes

Title: 7 Steps To Connect With Customers Across Multi-channel Retail


1
  • 7 Steps to Succeed in
  • Multi-Channel Retail

2
  • Step 1

Establish Presence Across Channels to Enable
Continuity of Experience
3
Thats because
Two-thirds (about 67) of online shoppers made
purchases involving multiple channels in the past
six months - Zendesk
Source http//d16cvnquvjw7pr.cloudfront.net/resou
rces/whitepapers/Omnichannel-Customer-Service-Gap.
pdf
4
Step 2
Create Every App, Digital Tool and Shopping Venue
to Serve as a Fulfilment Point for Customers
5
Thats because
In the study of 46,000 shoppers, 73 of them used
multiple channels during their shopping journey
to fulfill their retailing needs Harvard
Business Review
Source https//hbr.org/2017/01/a-study-of-46000-s
hoppers-shows-that-omnichannel-retailing-works
6
Step 3
Centralize and Consolidate all your Marketing and
Technical Product Information
7
Thats because
A multi-country survey found that 74 of
businesses increased their sales with a
multi-channel strategy - SAP
Source https//news.sap.com/sap-survey-finds-new-
opportunities-omnichannel-consumer-products-compan
ies/
8
Step 4
Adapt all Applicable Cutting-Edge Technology to
Cater to Customers in Real Time
9
Thats because
By 2020, customers will manage 85 of their
relationship with an enterprise, without human
interaction - Gartner
Source http//www.gartner.com/imagesrv/summits/do
cs/na/customer-360/C360_2011_brochure_FINAL.pdf
10
Step 5
Place Special Emphasis on Customer Interaction at
Every Touch Points
11
Thats because
Out of 300 organizations surveyed, 85 support
multi-channel customer interactions - Deloitte
Source https//www2.deloitte.com/content/dam/Delo
itte/us/Documents/process-and-operations/us-sdt-co
nsulting-2013-global-contact-survey-051513.pdf
12
Step 6
Put Your Customers First. Create Rich Digital
Experience for all Output Channels Simultaneously
13
Thats because
58 of customers get frustrated with inconsistent
experiences from channel to channel Accenture
Source https//www.accenture.com/t20150523T052453
__w__/gr-en/_acnmedia/Accenture/Conversion-Assets/
DotCom/Documents/Global/PDF/Strategy_3/Accenture-G
lobal-Consumer-Pulse-Research-Study-2013-Key-Findi
ngs.pdf
14
Step 7
Develop Long-term Customer Relationships Through
Seamless Consistency
15
Thats because
Shoppers who buy on multiple channels have a 30
higher lifetime value than those who shop using
only one channel Google
Source https//www.thinkwithgoogle.com/marketing-
resources/omnichannel/omni-channel-shoppers-an-eme
rging-retail-reality/
16
To Sum Up
  • Reaching consumers at all touchpoints, is the
    need of the hour.
  • High quality, consolidated, and centralized data
    is pivotal to a unified shopping experience.
  • Theres no better way to achieve customer
    loyalty, than via multi-channel retail.

17
Contact Us
Website https//www.pimcore.com Email
info_at_pimcore.com Call 1 832-886-6730
About PowerShow.com