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Digital Marketing Course Content

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Best Digital Marketing Courses in Bangalore - i Digital Academy is a leading Digital Marketing Training Institute located in BTM Layout, Bangalore Offering Digital Marketing Courses with real-time Projects and Placement Assistance by a team of Expert Trainers who are Working Professionals with real-time Exposure on Digital Marketing Projects. – PowerPoint PPT presentation

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Title: Digital Marketing Course Content


1
LEARN ADVANCED DIGITAL MARKETING FROM INDUSTRY
EXPERTS Become Google and FB Certified Digital
Marketer in 5 weeks
21 in Demand Digital Marketing Modules 7
Industry recognized Certificates Work on 5 Live
Projects Get access to 50 Marketing
tools Placement Assistance for Students
Professionals Start-up support for Entrepreneurs
2
Become a Certified Digital Marketer in Just 5
weeks
Grab This Opportunity before its too late...
Your Next Step for a Successful Carrier in
Digital Marketing
Demand for Digital Marketing is growing at a
rapid scale with over 7 Lakh jobs in India by
2018.
Live Digital Marketing Sessions
Demonstrate your skills on 5 Live projects
Get Certified from Google Facebook
Access 50 Digital Marketing Tools for free
Gain Hands on experience while you learn
6 Months support for Job aspirants,
Professionals Entrepruners
3
EXPLORE - Don't Just take our word for it
Career Options for Digital Marketers
Fresher Digital Marketing Executive Salary 2 to 2.5 Lakh per annum 3 years of experience Digital Marketing Manager Salary 5.5 k to 6 Lakh per annum Fresher Social Media Analyst Salary 1.8 to 2.5 Lakh per annum 3 years of experience Designation- Social Media Manager salary 4 to 5 Lakh per annum
Fresher SEO Analyst Salary 1.5 to 2 Lakh per annum 3 years of experience Designation- SEO Specialist salary 5 to 6 Lakh per annum Freelance Digital Marketer Monthly earning with 3-4 projects 30k to 40k Monthly earning with 7-10 projects 1 Lakh to 1.5 lakh
4
Learn 21 Modules from 1 Course
Introduction to Digital Marketing
Website Structure Planning
Search Engine Marketing (PPC, Adwords)
Search Engine Optimization
Search Network Ads
Re-Marketing Campaigns
Video Ads
Universal App Campaigns
Display Network Ads
Shopping Ads
Online Reputation Management
Social Media Marketing
Email Marketing
Mobile Marketing
Web Analytics
Conversion Optimization
Content Marketing, Blogging and Adsense
YouTube Video editing
YouTube SEO
Affiliate Marketing
Creating your own Internet Marketing Strategy
5
1
Digital Marketing Overview
Search Engine Optimization (SEO) What is SEO?
Introduction to SERP What are search engines?
How search engines work Major functions of a
search engine What are keywords? Different types
of keywords Google keyword planner tool
Keywords research process Understanding keywords
mix Google Operators
3
What is marketing? What is Digital Marketing?
Understanding Marketing Process Why is Digital
Marketing better than traditional
Marketing? Understanding Digital Marketing
Process Increasing Visibility Inbound and
Outbound Conversion types and process
Retention Performance Evaluation
Website Structure Planning
2
On-Page (SEO)
Understanding Internet Understanding
websites Understanding domain name URL and URI
What is server hosting? Booking a domain name
web hosting Different types of web
servers Different types of websites Identifying
objective of website Planning Conceptualising
Structure of a Website Deciding on number of
pages required Planning for engagement options
Creating blueprint of every webpage
What are primary keywords secondary
keywords? Url Structure Meta tags creation
Header Tags in HTML Importance of Header tags
Content optimization Image optimization
Internal Linking Broken Links Outbound links
Structured Snippets Speed Factors Code
optimization Sitemap, robot.txt creation
submission on server webmasters Using google
webmasters tool
6
Search Engine Marketing (SEM) PPC, Adwords
Off-Page (SEO) What is Domain Authority? How to
increase Domain Authority What are
backlinks? Types of backlinks What is link
building? Types of link building Dos and Donts
of link building Link building strategies for
your business Easy link acquisition
techniques Top tools for SEO Monitoring SEO
process Preparing SEO reports How to create SEO
Strategy for your business What is link
juice? Importance of domain and page authority
How to optimize exact keywords for your
business What is Google Panda Algorithm? What is
Google Penguin? How to save your site from Google
Panda and Penguin and Update How to recover your
site from Panda and Penguin Local Business
SEO Google places optimization Classified
submissions Google Map integration optimization
Google reviews
4
  • Understanding Paid search results Introduction
    to Google Adwords PPC advertising
  • Setting up Google Adwords account Understanding
    Adwords account structure Types of Advertising
    campaigns
  • How does Adwords rank ads Understanding Adrank
    Optimizing Search Campaigns Understanding bids
  • Understanding different types of bid strategy
    Pros Cons of different bid strategies
  • What is quality score
  • Why quality score is important What is CTR?
  • Why CTR is important? Importance of CTR in
    optimization How to increase CTR Understanding
    ad-extensions What is conversion tracking?
  • Why is it important
  • How to set up conversion tracking Adding
    tracking code to a website Checking conversion
    stats

7
Using keyword planner tool Adding keywords in
ad-group Understanding types of keywords Board,
exact and phrase match What are negative
keywords Pros and cons of diff. types of keywords
Understanding ad metrics Display destination
URL How to write a compelling ad copy Types of
ad-extensions Adding ad-extensions in our
campaign Tracking Performance and Conversion
Re-Marketing Campaigns
7
What is Re-marketing? Why re-marketing is
important Re-marketing and Branding Setting up
Re-marketing campaign Creating Re-marketing
lists Advanced Level list creation Custom
audience in re-marketing
5
Search Network
8
Shopping Ads
Types of Search Campaigns Creating our 1st
search campaign Doing campaign level settings
Understanding location targeting Different types
of location targeting Creating ad
groups Understanding keywords
What are shopping Ads Who can benefit from
shopping ads Google Merchant Center Creating
Shopping Feed Creating and Managing Shopping
Campaigns
6
9
Display Ads
Video Ads
What is Display Ads? Types of Display Advertising
Display Advertising Banner ads Rich Media
ads Pop ups and Pop under ads Contextual
advertising What are Payment Modules? Assignment
on allocating funds Creating Banner Ads Using
Tools
Importance of video marketing Benefits of video
marketing Uploading videos on Youtube Using
youtube for business Understanding Video
Campaign Creating Video Campaigns Targeting
Options Understanding Bid Strategy
8
10
Universal App Campaigns
Facebook Understanding Facebook for Marketing
Creating Facebook page Requesting contacts for
invitation Exercise on fan page wall posting
Increasing fans on fan page How to do marketing
on fan page (with examples) Fan engagement
Facebook marketing Types of Facebook
advertising Best practices for Facebook
advertising Understanding Facebook best
practices Understanding Facebook ads manager
Types of FB campaigns Creating Facebook
advertising campaign Targeting in ad
campaign Payment module- CPC vs CPM vs CPA
Setting up conversion tracking LinkedIn What is
LinkedIn? Understanding LinkedIn Company profile
vs Individual profiles Understanding Linkedin
groups How to do marketing in LinkedIn groups
Linkedin advertising Increasing ROI from LinkedIn
ads Linkedin publishing Company pages Adv on
LinkedIn Display vs text
What are Mobile App Campaigns Advertising on
mobile (App Web) Targeting ads on
Apps Targeting ads via location
Conversion optimization
11
What is conversion optimization? Some important
terms to remember Calculating conversion rate
optimization Elements of the CRO process The
numbers Making sense of the CRO The ideal
CRO Metrics to help you understand CRO
Social Media Marketing
12
What is Social Media? Understanding Social Media
terms and psychology How social media marketing
is different from others Creating business pages
on various social media platforms Why is Social
Media optimization important? Optimizing and
planning social media posts Use of automated
post schedulers
9
Twitter
  • Understanding Twitter
  • Tools to listen influence on Twitter
  • How to do marketing on Twitter
  • Advertising on Twitter
  • Creating campaigns
  • Types of ads
  • Tools for twitter marketing
  • Twitter Advertising
  • Twitter Cards

How to reduce bounce rate How to set up funnels
in goals Importance of funnels How to integrate
adwords and analytics account Benefits of
integrating adwords analytics Measuring
performance of marketing campaigns via Google
analytics
Optimize and promote on other Social media
channels like
Email Marketing
14
Instagram Pinterest Google
What is email marketing? How email
works? Challenges faced in sending bulk emails
How to over come these challenges? Types of email
marketing- Opt-in bulk emailing What is opt-in
email marketing? Setting up email marketing
account Best platforms to do opt-in email
marketing Setting up lists web form Creating a
broadcast email What are auto responders?
Setting up auto responders How to do bulk
emailing? Best practices to send bulk emails
Tricks to land in inbox instead of spam
folder Top email marketing softwares a
glimpse of how to use them Improving ROI with
A/B testing
Google Analytics
13
Introduction to Google Analytics How Google
analytics works Understanding Google analytics
account structure Understanding Google analytics
insights Understanding cookie tracking Starting
with Google analytics How to set up analytics
account How to add analytics code in website
Understanding goals and conversions How to setup
goals Understanding different types of goals
Understanding bounce bounce rate Difference
between exit rate bounce rate
10
15
Mobile Marketing
Content Marketing
18
Understanding Mobile Devices Fundamentals of
Mobile Marketing Mobile Marketing and Social
Media SMS marketing Web-based marketing
App-based marketing In-game mobile marketing QR
codes Location-based services
What is Content Marketing? Introduction to
content marketing Objective of content
marketing Content marketing strategy building
process Types of content How to write great
compelling content Keyword research for content
ideas Optimizing content for search engines
Discussing authority blog Steps towards
developing authority blog Ways to monetizing
authority blog How to market your content? 180
examples of magnetic headlines What is
adsense? How to get approved for adsense? Using
your adsense account interface Placing ads on
your blog Creating blogs with FREE theme
16
Youtube
Why Youtube Identifying your Intrest Video
creation basics Youtube Video editing
Measurement tools How to make money from Youtube
17
Youtube SEO
Online Reputation Management
19
Channel Name, Branding Vanity URL Channel
Keywords Targeted Country Linking Associated
Website Channel Description Links Channel
Homepage Video Title Video Description
Tags Increase Views, Likes, Shares Links.
What is online reputation management? Why we
need ORM Understanding ORM scenario How to deal
with criticism online Ways to create positive
brand image online Step by step guide to
over-come negative online reputation Examples of
online reputation management
11
20 Affiliate
21 Creating Internet strategy
Marketing
What is affiliate marketing? 3 As of affiliate
marketing How people make millions in affiliate
marketing? Affiliate marketing history Changes in
affiliate marketing industry over the
year Affiliate marketing scenario in India How
to be a super affiliate? Different ways to do
affiliate marketing Affiliate marketing
secrets Live examples of how people are making
money as an affiliate Getting started as an
affiliate Some of the top affiliate network in
the world
Over 50 Free Digital Marketing Tools 7
Certifications recognized worldwide 6 months
Support for Students and Professionals Start-up
support for Entrepreneurs Work on Live projects
12

Thank You
Placements
For more details visit us at 12, 2nd Floor,
Sharavanthi Blue Chip, 100 Feet Ring Road, BTM
Layout 1st Stage, Bangalore - 560 068 OR Call us
at 91 99866 78681 99005 78681 www.idigitalacademy
.com
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