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10 Mistakes Every New Ecommerce Website Should Avoid


new e-commerce websites tend to make mistakes which, if avoided, could save the trouble. Every startup is inexperienced and ‘Trial and Error’ is a must follow approach. In startups, blunders are supposed to happen and you should deal with it but, it’s always better not make one. – PowerPoint PPT presentation

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Title: 10 Mistakes Every New Ecommerce Website Should Avoid

10 Mistakes Every New Ecommerce Website Should
  • new e-commerce websites tend to make mistakes
    which, if avoided, could save the trouble. Every
    startup is inexperienced and Trial and Error is
    a must follow approach. In startups, blunders are
    supposed to happen and you should deal with it
    but, its always better not make one.
  • Lets check out some mistakes that every new
    e-commerce store should avoid.

Website which is not SEO friendly
  • Develop E-commerce website which is SEO friendly
    and technically correct. SEO is the only factor
    that will rank your website on Googles 1st page.
    If your website doesnt follow search engine
    rules, there are fair chances that your website
    will never be able to compete with your
  • If you already have a website, its time to work
    on its SEO. You must focus On-Page as well as
    Off-Page optimization of your e-commerce store.

 Bad user experience
  • Your customers are visiting your online store but
    if your websites load time is high or if they
    find themselves getting stuck while navigating
    then, your website has a bad UX. You need to
    provide best user experience to your customers as
    first impress matters a lot. Make sure that
  • Your website loads quickly
  • All products are easily accessible by your
  • Menu has listed all available categories
  • Home page has banners and sliders to flaunt deals
    and offers
  • Shopping cart is not complicated
  • Users can add product reviews

Not categorizing products
  • An e-commerce website has thousands of products
    and many new products are added every day. You
    have to place every product under appropriate
    category and subcategory.
  • Adding product pages without any grouping will
    eventually create a chaos for you. Moreover,
    placing product under proper category will help
    users to navigate without any complex

Not adding the product description
  • When a customer comes to your product page and
    doesnt find enough product description, then he
    may not likely buy that product. The product
    description should not be the one provided by
    your manufacturers.
  • You need to write product description
    considering the information your customers will
    need before buying it. The product description is
    the content that Google will prefer for ranking
    thus, make sure you dont duplicate it or repeat

Keeping hidden charges or taxes during check out
  • Many e-commerce websites add additional charges
    like shipping, GST or other service taxes during
    pay-out time. Your customer may feel cheated or
    disappointed when theyll see their cart bill
    more than what they expected.
  • To avoid this, you must mention shipping charges,
    exclusive taxes and other additional charges on
    the product page itself. Best will be to include
    the taxes in product cost itself.

Selling at a high price than competitors
  • This is obvious that people wont buy from your
    store if they are getting the same product at low
    price on another store. So try to make your
    product cost lower than your competitors. Now,
    this can be difficult if your manufacturer isnt
    proving you products at a low price. Then, you
    need to come up with some discounts and offers
    from your end.
  • This will affect your profit but dont think of
    making money initially. In e-commerce, you need
    to invest and work at no profit for few months.
    And, thats ok. Your competitors must have
    followed the same No Profit rule in their early

Non-attractive product images
  • The products you are selling should be attractive
    and clear. These images are the representatives
    of your products thus make sure that the images
    are clear and of good quality.
  • Add multiple images each showing different
    angular views. Usually, it happens that color of
    a product is seen different on display as
    compared to the original product. Thus, try to
    capture the true color of the product.

Not adding About us and contact us page
  • When your online store is new in the market,
    people may often find it difficult to trust your
    website. This is where your About Us and
    Contact Us page may come in handy.
  • Create an incredible About Us page which should
    be customer focused. Mention your vision and
    mission along with why your customers should
    buy from you.
  • Your Contact Us page should have details like
    your HQ address, customer care number and a
    feedback/message form. Contact us page will make
    it easy for your customers to send you messages,
    feedback or complaints.

Delivery Not Available at majority of zip codes
  • Your e-commerce store is available to everyone
    who has access to internet connection. Wow,
    thats huge audience. But what if you are selling
    your products in some particular cities only?
  • Suppose, if your website says that you sell
    products pan India but the majority of Indian
    cities are out of your reach for delivery, then
    this makes a bad impression. Thus, either specify
    your target cities on your website or make sure
    to have a wide area access for delivery.
  • The point is your customers should not
    recognize that you wont be able to send them the
    product after they have already wasted a lot of
    time on selection of right product. This may
    annoy them, wont it? Thus, invest in logistic
    services and cover untouched areas too.

No proper customer care service
  • An e-commerce store has to deal will issues such
    as the return of products, damage during
    delivery, wrong product delivery, after delivery
    support, etc.
  • If you dont give proper customer care service,
    then your first-time buyer will never convert
    into an all-time buyer. Now, considering that you
    are a startup and you cant afford to have a CRM
    team, you can start with email support initially.
  • Do respond to each and every email you receive.
    Always prioritize customer complaints and provide
    a friendly customer care service

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