Content Localization Services To Promote Brands In Target Markets - PowerPoint PPT Presentation

About This Presentation
Title:

Content Localization Services To Promote Brands In Target Markets

Description:

Companies interested in global business are translating the whole website in the process of web localization. They are hiring native writer for the content’s success. – PowerPoint PPT presentation

Number of Views:13
Slides: 11
Provided by: laurajtales
Category:

less

Transcript and Presenter's Notes

Title: Content Localization Services To Promote Brands In Target Markets


1
Content Localization Services To Promote Brands
In Target Markets
2
  • Your company creates different types of content
    like web content, blogs, product descriptions,
    technical documents, newsletters, brochures, and
    marketing content to drive your business. You
    cant localize all due to time limitations.

3
  • However, to access target market and increase
    brand awareness localized content is demanded.
    In order to increase sales and enhance customer
    loyalty, companys main goal should be to
    localize marketing content.

4
  • While making localization strategy for web the
    key element to be considered is how to localize
    marketing content? Website content is written for
    different purposes and they communicate different
    messages. So the localization approach should
    also be unique.

5
  • Localize highly visible content first. The
    accuracy of the message is important while
    translating web content. The best way to meet the
    objectives is to ask copywriters to write source
    material intelligently keeping in mind the
    localization. This will save your time and money.

6
  • Your corporate websites About us and Mission
    pages speak about your brand. Similarly, the
    landing pages and the pages talk about your
    product and services. Content should be effective
    so that when localized in another language
    meaning is not lost.

7
  • Content which talks about your brands must be
    simple and engaging and your focus must on
    highlighting key information. This makes it easy
    for the content localization services to
    translate the content.

8
  • User manuals, online help files, and product
    descriptions are for the end-users to guide them
    about products and services and should be
    translated appropriately. Also, the Contact Us
    page should have relevant forms for the users and
    support locally-specific details.

9
  • To enhance the performance of the website, trust
    is important and content in own language greatly
    affects the buying decisions. If the content is
    localized perfectly by native translators, the
    user will trust the website. One way to plan your
    localization process is to hire content
    localization services for your websites and they
    will translate highly branded texts for the local
    audiences. If needed, they will develop content
    from scratch for the target market to increase
    productivity.

10
Contact Us
  • Second Floor, Plot-19, Sector-5, Rajendra Nagar,
    Sahibabad,
  • Ghaziabad (N.C.R.), U.P. 201005
  • Mob No 919212342763
  • Phone No 91-120-4257803
  • Email Us info_at_linkbuildingcorp.com
  • Website http//www.tridindia.com/localization/co
    ntent/
Write a Comment
User Comments (0)
About PowerShow.com