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MKT 421(NEW) something great/newtonhelp.com

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For more course tutorials visit uophelp.com is now newtonhelp.com www.newtonhelp.com 1. A __________ is a road map for the marketing activities of an organization for a specified future time period, such as one year or five years. marketing dashboard marketing plan – PowerPoint PPT presentation

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Title: MKT 421(NEW) something great/newtonhelp.com


1
MKT 421 Experience Tradition/newtonhelp.com
2
MKT 421 Final Exam Guide (New)
  • For more course tutorials visit
  • uophelp.com is now newtonhelp.com
  • www.newtonhelp.com
  • 1. A __________ is a road map for the
    marketing activities of an organization for a
    specified future time period, such as one year or
    five years.
  • marketing dashboard
  • marketing plan
  • operation plan

3
MKT 421 Final Exam Guide (New, 2017)
  • For more course tutorials visit
  • uophelp.com is now newtonhelp.com
  • www.newtonhelp.com
  • __________ is best defined as the process of
    continuously obtaining information on events
    happening outside a company to recognize and
    interpret possible trends that affect marketing.
    Relationship marketing Digital marketing Customer
    relationship management Environmental scanning A
    __________ is often referred to as a business
    firm. government agency nonprofit organization
    publicly owned organization for-profit
    organization The __________

4
MKT 421 Final Exam Guide
  • For more course tutorials visit
  • uophelp.com is now newtonhelp.com
  • www.newtonhelp.com
  • 1. Blending the firm's promotion efforts
    to convey a complete and consistent message is
    the goal of
  • Sales management communications.
  • Integrated promotional marketing.
  • Sales promotion communications.
  •  

5
MKT 421 Solving the Problem Five-Step Marketing
Research Approach Presentation (2 PPT)
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  • www.newtonhelp.com
  •  
  • his Tutorial contains 2 Presentation
  • The purpose of this assignment is to place
    students in the active role of a marketing
    manager with a problem threatening

6
MKT 421 Week 1 Discussion Question 1
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  • www.newtonhelp.com
  • Select an organization with which you are
    familiar. How does your selected organization use
    the different components of the marketing mix?
    How does the marketing mix affect the development
    of your selected organizations marketing
    strategy and tactics? How can your selected
    organization use quantifiable elements to
    evaluate, monitor

7
MKT 421 Week 1 Discussion Question 2
  • For more course tutorials visit
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  • Assume you are the newly hired marketing manager
    of a company. As you spend time with other peer
    marketing managers, you realize that the company
    doesnt place an emphasis on planning within the
    marketing organization. Why is planning important
    in marketing? What are the essential components
    of a marketing plan? How would you convince

8
MKT 421 Week 1 Elevator Pitch (2 Papers)
  • For more course tutorials visit
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  • www.newtonhelp.com
  • This Tutorial contains 2 Papers
  • Create a 700-word elevator pitch that includes
    the following
  • Summarize your background and what makes you
    unique (your competitive advantage/differentiation
    ) in a one-paragraph elevator pitch.

9
MKT 421 Week 1 Individual Assignment Favorite
Brand Paper (2 Papers) (New)
  • For more course tutorials visit
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  • www.newtonhelp.com
  •  
  • This tutorial contains 2 different papers
  • Write a 750- to 1,000-word paper in which you
    identify your favorite brand and explain why it
    is your favorite. In the paper you should do the
    following
  • Identify a brand about which you are passionate.
  • Explain a minimum of three reasons why you are
    passionate about this brand.

10
MKT 421 Week 2 Assignment Elements Of A Marketing
Plan Paper (New, 2 Papers )
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  • www.newtonhelp.com
  • This Tutorial contains 2 Papers
  • Watch the video case study "Geek Squad A New
    Business for a New Environment."
  • Read the case study discussion on pp. 88-89 of
    the Marketing text. Keep this case study in mind
    as you complete this assignment.
  • Write a 1,050-word report using your company or
    one with which you are familiar (if you prefer,
    your facilitator can assign one to you). Answer
    the

11
MKT 421 Week 2 Discussion Question 1
  • For more course tutorials visit
  • uophelp.com is now newtonhelp.com
  • www.newtonhelp.com
  • What is marketing research? How has the Internet
    affected marketing research? As a part of your
    answer, address time, cost,

12
MKT 421 Week 2 Discussion Question 2
  • For more course tutorials visit
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  • www.newtonhelp.com
  • What is competitive intelligence? What is the
    importance of competitive intelligence and
    analysis in modern-day marketing? How can a
    companys marketing organization ensure that it
    is able to identify newly emerging competitors in
    time to plan

13
MKT 421 Week 2 Individual Assignment Marketing
Mix Presentation (2 PPT)
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  • www.newtonhelp.com
  • This Tutorial contains 2 Different PPT
  • Select a company currently experiencing marketing
    changes.
  •  
  • Create a 6-slide Microsoft PowerPoint
    presentation (including a title slide) that
    analyzes that company's marketing mix

14
MKT 421 Week 2 Individual Assignment Personal
Branding Plan Paper (2 Papers)
  • For more course tutorials visit
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  • www.newtonhelp.com
  • This Tutorial contains 2 Different Papers
  • Write a 750- to 1000-word paper that does the
    following
  • Summarizes your background and what makes you
    unique in a 1-paragraph elevator pitch
  • Identifies 3 to 4 companies

15
MKT 421 Week 3 Assignment Positioning
Presentation (New, 2 PPT)
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  • www.newtonhelp.com
  • This Tutorial contains 2 Presentations
  • Using the same company you chose for your Week 2
    assignment, choose a product or service the
    company offers on which to focus.

16
MKT 421 Week 3 Discussion Question 1
  • For more course tutorials visit
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  • www.newtonhelp.com
  • Select a product with which you are familiar.
    What stage is your selected product at in the
    product life cycle? Provide rationale for your
    answer. Based on your knowledge of the product
    life cycle, what types of changes will occur to
    your selected product as it continues through the
    product life cycle? How will this affect the
    marketing of your selected product?

17
MKT 421 Week 3 Discussion Question 2
  • For more course tutorials visit
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  • Select a product or service. Then select three
    different organizations that provide your
    selected product or service and compare the
    prices associated with your selected product or
    service. What is the difference between the
    prices among the different organizations? What is
    the rationale for this difference?

18
MKT 421 Week 3 Individual Assignment Perceptual
Map Presentation (2 Sets) (New)
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  • This tutorial contains 2 different papers
  • Review "perceptual mapping" located on the Week 2
    ERR page.
  • Review the example perceptual map in Exhibit 4-14
    in Ch. 4 of Basic Marketing.

19
MKT 421 Week 3 Team Strategy and Positioning
Analysis Part 1 (2 Papers)
  • For more course tutorials visit
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  • Tutorial contains 2 Papers
  • Select a new product or service that will be
    launched by either an existing organization or
    one you will create. Obtain your instructor's
    approval of your product or service before
    beginning this project.
  • Complete the following assignment using the
    "Strategy and Positioning Analysis" template

20
MKT 421 Week 4 Assignment Marketing Research
Report (2 Papers)
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  • www.newtonhelp.com
  • This Tutorial contains 2 Papers
  • Use the same company from your Week 2 assignment.
  • Your company has decided to launch a new line of
    products.

21
MKT 421 Week 4 Discussion Question 1
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  • What is a distribution channel? What is the
    relationship between channels of distribution and
    logistics? How does geographical location

22
MKT 421 Week 4 Discussion Question 2
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  • www.newtonhelp.com
  • What are the similarities and differences between
    promotional push strategies and promotional pull
    strategies? What is an example of a situation in
    which

23
MKT 421 Week 4 Individual Assignment Blue Ocean
Strategy Paper (2 Papers)
  • For more course tutorials visit
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  • www.newtonhelp.com
  • This Tutorial contains 2 Different Papers
  • Write a 750- to 1,000-word paper that describes
    the importance of blue ocean strategy and
    identifies a product or service that would be
    considered a blue ocean move. Include the
    following
  • A description of blue ocean strategy and its
    importance

24
MKT 421 Week 4 Team Strategy and Positioning
Analysis Part 2 (2 Papers)
  • For more course tutorials visit
  • uophelp.com is now newtonhelp.com
  • www.newtonhelp.com
  • This Tutorial contains 2 Papers
  • Use the same product and organization you
    identified in your Week 3 Strategy and
    Positioning Analysis.
  • Develop a 1,750-2000-word analysis that includes
  • Describe how your marketing efforts and
    marketing

25
MKT 421 Week 5 Discussion Question 1
  • For more course tutorials visit
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  • www.newtonhelp.com
  • Florida's Department of Citrus and a coalition of
    consumer groups have launched an attack on your
    company for deceptive marketing because your
    company markets its SunShine drink as fruit juice
    even though the drink contains less than 5 fruit
    juice. Marketing SunShine drink as a fruit juice
    leads parents to believe that they are purchasing
    a healthy juice for their children. What ethical
    and moral issues are involved in this situation?
    Should

26
MKT 421 Week 5 Discussion Question 2
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  • You are the marketing manager for a leading
    coffee chain. Your company has made the decision
    to expand internationally

27
MKT 421 Week 5 Individual Assignment Map the
Supply Chain Paper (2 Sets) (New)
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  • www.newtonhelp.com
  • This tutorial contains two sets of Paper
  • Select an industry.
  • Write a 750- to 1,000

28
MKT 421 Week 5 Team Promotional Strategy Paper
and Presentation (2 Papers and 2 PPT)
  • For more course tutorials visit
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  • www.newtonhelp.com
  • This Tutorial contains 2 Papers and 2 PPT
  • Prepare a 15- to 20-slide Microsoft PowerPoint
    presentation illustrating your promotional
    strategy.
  • Also
  • Write a 6,000- to 7,000-word paper that
    integrates your previous Learning Team
    assignments into a final Marketing Plan. In
    addition

29
MKT 421 Experience Tradition/newtonhelp.com
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