Promotional Strategies for twitter - PowerPoint PPT Presentation

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Promotional Strategies for twitter

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Organic reach on social media is gradually declining. It has been dropped on Facebook by over 50% in just two years, and it is been predicted that the same will happen with the networks like Twitter also. – PowerPoint PPT presentation

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Title: Promotional Strategies for twitter


1
Twitter
  • Organic and Paid ways to promote!

2
Twitter
  • Twitter is an online news and social
    networking service on which clients post and
    associate with messages known as "tweets".
  • Tweets were initially confined to 140 characters,
    however on November 7, 2017, this utmost was
    multiplied for all dialects with the exception of
    Japanese, Korean, and Chinese.

3
Things you should know
  • CEO - Jack Dorsey
  • Founded - March 21, 2006 12 years ago
  • Type - News and social networking service
  • Headquarter - San Francisco, California, U.S.
  • Revenue - US 2.44 billion (2017)
  • Subsidiaries
  • Vine
  • Periscope

4
Statistics
  • There are approximately 330 million users of
    twitter.
  • Every second, on average, around 6,000 tweets are
    tweeted on Twitter (visualize them here), which
    corresponds to over 350,000 tweets sent per
    minute, 500 million tweets per day and around 200
    billion tweets per year.

5
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6
Keywords used on Twitter
  • Hash tags
  • Hash tags are used at the end of the tweet to
    refer to the topic that is been discussed.
  • Eg. IPLfever
  • _at_ Symbol
  • This symbol creates a link to your username and
    is used to direct a message to a user on the
    site, while also notifying them that their
    username was mentioned.
  • Eg. _at_Osumare_sol

7
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8
Organic
  • Track Engagement
  • Reach Out To Influencers
  • Format Tweets Correctly
  • Research Hash tags
  • Develop A Posting Calendar
  • Paid
  • Use Twitter Ads Paid Tactics

9
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