SEO Do’s and Don’ts | Effective SEO Tips | Innothoughts Systems

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SEO

• Search engine optimization is the process of
  improving the visibility of a website on organic
  search engine result pages.
• This goal is accomplished through implementation
  of search engine friendly website architecture,
  optimized internal navigation and link landscape,
  as well as optimization of the content.

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SEO DOs

• Get backlinks from relevant sites
• Focus your content around keywords
• Build internal links
• Be patient, SEO takes time

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Get backlinks from relevant sites

• To improve your SEO you have to get more
  backlinks from relevant websites in your
  industry.
• Do your best to get links from the most reputable
  websites in your niche.

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Focus your content around keywords

• First things first, ensure your title relates to
  the content or keyword clearly.
• In the body of text, ensure that your content is
  simple and highly specific to your topic area.
• Trying to squeeze in extra, irrelevant
  information generally wont help your SEO.
   What's more, search engine algorithms are now
  able to understand context and conversational
  language.

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Build internal links

• Internal links are one of the easiest ways to
  build links to your best pieces of content.
• Internal links are also a Google ranking factor,
  and they can help search engines easily find and
  index your content.
• Besides the SEO benefits, you also give your
  readers the chances to discover related content
  on your site, and keep them to stay longer.

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Be patient, SEO takes time

• Youll never get results overnight.
• SEO is a process that can take months or
  sometimes years. Its an ongoing process, and you
  are never done optimizing your site.
• As long as you are using the SEO best practices,
  results will come, and your rankings will
  increase.

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SEO Don'ts

• Dont do keyword stuffing
• Copy large pieces of external content
• Avoid irrelevant links
• Dont copy other websites content

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Dont do keyword stuffing

• You should never use too many keywords in your
  content.
• Write for your audience, and not for the search
  engines bots.

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copy large pieces of external content

•  As search engines get smarter, they tend
  to favour original content, consequently pushing
  non-original content down the rankings.
• Duplicating a small amount of content won't
  hurt, but copying and pasting large segments
  probably will.

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Avoid irrelevant links

• Links from unrelated websites will get your
  website penalized.
• It makes no sense to have links from irrelevant
  sites, from completely different niches.
• For example, if you an ecommerce site that sells
  baby clothes, links from sporting sites will not
  be useful.

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Dont copy other websites content

• Your website has to have unique content.
• Duplicate content is not something that you
  should use.

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Thank You.

• AddressMangalmurti Complex,101,1st Floor,
  Hirabaug,
• Lokmanya Bal Gangadhar Tilak
  Road,
• Pune, Maharashtra 411002
• Contact us http//www.innothoughts.com/contac
  t.html
• Website http//www.innothoughts.com/
• Email innothoughtspune_at_gmail.com

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