What is Call Tracking Analytics?

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What is Call Tracking Analytics?
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• Call tracking analytics, or call analytics, is
  the term used to describe the analysis,
  collection, and measurement of data from business
  phone calls. Sales and marketing teams use
  insights to improve their companys marketing
  campaigns and handling of phone calls. Call and
  website analytics help them understand which
  campaigns are driving the most qualified leads to
  their business.

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• Implementing call tracking from Call Sumo helps
  small businesses better analyze, manage, and
  measure the performance of their marketing
  campaigns to increase return on investment (ROI).
  Analyzing calls provides essential performance
  indicators that come from identifying the source
  or the call and recording it for quality control.

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Features of Call Analytics

• Call analytics is a valuable tool for any
  company that utilizes unique telephone numbers as
  a main call to action. The tool enables small
  business owners to see which marketing channels
  drive the most phone calls to their business,
  whether online or offline. Call recording also
  gives them greater understanding on the dynamics
  of every call. Some of the specific features of
  call analytics include

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Advanced Reporting

• Call analytics reporting shows you which
  channels bring the most qualified leads and which
  ones arent worth the marketing investment.

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• It goes beyond call attribution to show you the
  quantity of calls, the time they came in, the
  location of the caller, and the length of each
  conversation.

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Call Recording

• This feature enables you to hear the context of
  conversations that occur for both inbound and
  outbound calls. Not only do you learn what takes
  place during the call, you can assess the quality
  of the lead as well.

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• We know marketing budgets are never big enough
  and that you need to concentrate your efforts on
  what brings the biggest ROI. Call Sumo call
  tracking software makes it possible to do that.

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Call Transcription

• It isnt always possible to listen to every call
  recording, especially when some calls stretch
  several minutes. Our automated call transcription
  feature provides you with a visual presentation
  of text organized by speaker that you can read at
  a convenient time.

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Lead Scoring

• Scoring quality leads is essential so you can
  focus on driving conversions. Call Sumo offers an
  automated lead scoring feature that uses machine
  learning technology to identify the most valuable
  leads to pursue.

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Benefits of Call Analytics

• By understanding your inbound call quality, you
  can adjust your campaigns to improve both sales
  performance and marketing efficiency. Call
  analytics also saves time because it eliminates
  the need for manual call management, scoring, and
  transcription.
• In summary, call analytics helps you better
  understand the profile of your typical customer.
  Receiving insight regarding behavior and
  demographics helps you obtain more leads and
  convert more sales than the competition.