Know How Twitter Can Increase ECommerce Sales - PowerPoint PPT Presentation

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Know How Twitter Can Increase ECommerce Sales


Twitter is one of the most powerful tool of the social media, its helps to increase the ecommerce sales & create a brand name infront of all world wide. – PowerPoint PPT presentation

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Title: Know How Twitter Can Increase ECommerce Sales

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You Always Want To Stay Ahead Of The
Curve. Twitter allows businesses to seize the
market presence, target their customers and
engage with them regularly. Now it has become
necessary for companies to gain loyalty through
social media.
Twitter as a social platform is a GOLD MINE for
businesses. If you got the trick to use this
platform then you can convert it into a major
revenue generation channel for your online store.
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  • Understand Your Objective And Build Audiences
  • Understand The Value Of Twitter
  • Before rushing into social media marketing you
    need to understand how Twitter can contribute to
    your business.

  • Build Audience Interest

  • Build a strong brand image

When you landed on twitter you objective was to
increase eCommerce sales through digital
marketing and to achieve the goals you need to
build a strong brand image. Your twitter profile
serves this purpose. Make sure your twitter
profile is updated with your brand activities.
  • Make sure your twitter profile is updated with
    your brand activities

Twitter Handle - use your company name. If the
name is already taken try to jumble it with a
number but make sure it remains simple. Profile
Picture - Use the company logo. Header Image -
try to put your company slogan or an image that
reflects your business.
Bio - Twitter gives you 160 characters length to
describe your business. Dont make it too fancy
to understand, use your words wisely. Use proper
keywords according to your target
audience. Website Location - For an online
store website and location is the most important
thing. Mention it clearly.
  • Attract followers the smarter way

Attract Twitter followers and increase Return On
  • Focus on following brand activities
  • Become a Knowledge Source Share high quality and
    regular content. Your tweets should have a
    purpose to solve. Share tips and become the only
    account for everything in your category.
  • Market with Guest Blogging Guest blogging is the
    most famous way to drive traffic. Write quality
    guest posts and blogs based on the topics you
    serve and add your twitter handle in the bio.
    Keep posting regularly.

  • Acknowledge Re-Tweets Whenever you get retweets
    acknowledge them with a like and reply back with
    a thank you message. This will help you gain the
    trust of your followers and gain more!
  • Twitter Chats Organise twitter chats on regular
    basis, this will help you build a strong
    relationship between you and your audience. This
    will give you an opportunity to solve people
    issues, answer the queries and know your audience
    better like what they want and as an online store
    what they expect from you.

  • Structure Your Tweets

  • Twitter has set a limit of 280 characters in the
    tweets, but still has lots of ways to drive in an
    engagement like Retweets, Replies, and Favourite.
    The structure of tweets is the important thing,
    few things to keep in mind are-

  • Link Placement

  • Hashtags

  • Quote - Tweets with quotation mark gets 30 more
  • Images - Support your tweet with images and
    according to the research a visual content is
    likely to get 200 more retweet.

These were the best practices to be followed
that will boost your Return on Investment (ROI).
If you have an online store support it well with
a digital marketing strategy.
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