Search Engine Optimization Specialists & Their Roles - PowerPoint PPT Presentation

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Search Engine Optimization Specialists & Their Roles

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Founded by David Halpin, Halpin Digital is a New Jersey based digital marketing company that specializes in search engine optimization, website design & development, PPC marketing, email marketing campaigns, content strategy & creation, video production, mobile engagements, social media optimization, etc. – PowerPoint PPT presentation

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Title: Search Engine Optimization Specialists & Their Roles


1
Search Engine Optimization Specialists Their
Roles
www.halpindigital.com
2
SEO specialist is an individual who scrutinizes a
clients website executes any essential changes
so that it can be optimized for search
engines. New Jersey search engine experts can be
an individual consultant, an employee of a
company, or can work for a genuine SEO firm.
These experts comprehend how to write precise SEO
copy have a thorough knowledge when it comes to
keyword search. If an organization depends on web
traffic for marketing or sales, hiring a New
Jersey search engine optimization expert is the
key to having  a successful lucrative business.
3
What does an SEO expert do? The website of a
company may look great, but if it is not
appealing to the targeted prospects converting
them into real customers, then its not
performing its job can certainly have a
distrustful impact on business. While reviewing
a site, an SEO professional helps to understand
recognize the organizations goals comprehend
the targeted audience. They will then put
strategies in place to improve traffic boost
search engine page rankings. This maybe done by
incorporating content that encompasses particular
phrases or keywords, fixing structural problems,
rewriting HTML title tags, attaining quality
inbound links, verifying website designs, and
experimenting the marketing advertising
techniques. For a business to be successful,
its essential that the site meets the latest
standards fixed for SEO. Having an insight of
what the search engines are employed as a
benchmark for search engine result page decides
all the design choices that are made.
4
  • A New Jersey SEO specialist should understand
  • Human psychology
  • Marketing
  • Web design development
  • The social media landscape
  • Web analytics
  • Viral marketing
  • Content Optimization
  • Product Optimization
  • There are 3 tiers involved in SEO, and an expert
    approaches their plan from all 3 angels to
    capitalize the success
  • Technical It involves a websites structure,
    which determines how easy or tough, it is for
    search engines to crawl index the content of a
    website.
  • Off-Page Optimization It involves the number
    quality of links approaching a website. It is an
    optimization where the SEO expert research on
    genuine backlink related domains leading to a
    White-Hat SEO for their links building work.
  • On-Page Optimization It involves HTML tags,
    keywords, Callout and original SEO copy that aid
    to boost traffic to a site. It involves
    techniques to purify Meta information, Website
    internal issues and make a website perfect to
    score 100 out of 100.

5
Conclusion SEO improvement is very important
for any industry or businesses that do business
online. Theres an increased reliance on SEO
experts in New Jersey to drive profit for
organizations. This is why Halpin Digital has a
bunch of New Jersey search engine experts who are
professional in their respective field. We also
offer local SEO for small businesses that helps
your business grow, attract more customers and
optimize your business website for local search.
To enjoy the advantages of professional SEO for
your small business, get in touch with us now!
Address Halpin Digital 269 Chittenden Road,
Clifton, NJ, USA Phone - 917-697-4383 Email -
David_at_HalpinDigital.com Web - http//www.halpindi
gital.com
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