Keeping Up With Digital Marketing Trends - PowerPoint PPT Presentation

View by Category
About This Presentation
Title:

Keeping Up With Digital Marketing Trends

Description:

Trends in the world of digital marketing are constantly evolving, and if you don’t put in a degree of effort to keep up with them, your business could quickly fall behind its’ competitors. One important factor involved in these marketing trends is the speed at which technology is continually changing, and this can have a direct impact on the success of a digital marketing campaign. Not recognizing this can be a big mistake, and can really cost your business. – PowerPoint PPT presentation

Number of Views:13

less

Write a Comment
User Comments (0)
Transcript and Presenter's Notes

Title: Keeping Up With Digital Marketing Trends


1
Keeping Up With Digital Marketing Trends
2
  • Trends in the world of digital marketing are
    constantly evolving, and if you dont put in a
    degree of effort to keep up with them, your
    business could quickly fall behind its
    competitors. One important factor involved in
    these marketing trends is the speed at which
    technology is continually changing, and this can
    have a direct impact on the success of a digital
    marketing campaign. Not recognizing this can be a
    big mistake, and can really cost your business.
  • So, staying abreast of digital marketing trends
    and advances in technology, and understanding

3
  • how these changes may affect your business, is
    vital lets look in a little more detail
  • Advances in mobile technology
  • Mobile technology has seen a need for responsive
    web design a web page that can be viewed
    effectively on a small screen is essential for
    mobile phone users, and they must be able to use
    it to make inquiries or purchases with ease. Of
    course, you want your business campaign to be
    viewed on multiple digital platforms, so the same
    page should be viewed as effectively from a large
    screen PC to a tablet or mobile phone.

4
  • Landing page mobility
  • With advances in mobile speeds, it has become
    more important than ever that a consumer can move
    quickly from a call to action in an email, to the
    landing page. Slow loading times or having a
    content that appears as warped and cannot be read
    properly, will simply cause the consumer to go
    elsewhere to find what they want. And they will
    find what they want elsewhere, make no mistake
    about that.

5
  • Creative marketing campaigns
  • Whats the use in having access to so much
    technology and so many digital marketing
    techniques, if your content is dull or
    irrelevant? To stay one step ahead of your
    rivals, you simply must give consumers something
    interesting and valuable to read, something that
    will make them believe that they cannot live
    without your product or service, and something
    that they are excited to share with other
    consumers on social media outlets.

6
  • Digital marketing publications
  • If you are tackling your content marketing
    yourself, then try to stay abreast with trends
    and changes to the industry by reading
    publications such as EConsultancy, Marketing Week
    or Brand Republic to name but a few. These are
    guaranteed to have accurate and up to date
    information about all the latest news on digital
    marketing and can even give you some tips and
    pointers on how to create a successful online
    campaign, or how to improve an existing one.

7
  • Take a course to better your skills and
    understanding
  • Expanding upon your existing knowledge or
    learning something new altogether is always going
    to benefit you, and its no different in the world
    of digital marketing. There are many certified
    and reputable online courses that you can
    undertake, which will enable you to expand your
    skill set and enable you to take your online
    advertising campaign to great new heights.

8
  • Hire a digital marketing professional
  • There is no better way to keep up to date with
    digital marketing trends than to employ the
    services of someone who works in that field,
    since they will be keeping themselves abreast of
    all changes and trends as part of their role as a
    digital marketing expert. There is no need for
    this to be costly either, and many such
    professionals can be hired based upon your
    requirements and schedule. You will doubtless
    find their input invaluable, and provided they
    understand you and your businesses needs and
    goals, the relationship between business owner
    and marketing professional an be an extremely
    lucrative one.

9
  • Digital-Marketing-Course.org is an initiative to
    educate Indian students on digital marketing
    career growth. Whether you want to know what is
    digital marketing or looking for a comprehensive
    guide on digital marketing course, career, jobs,
    etc., this website is a must visit.
About PowerShow.com