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Five Tips To Launch A Successful ICO

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Bitcoin technology and crypto environment are both fairly new to the world. Therefore, putting the best of your efforts into every possibility and opportunity even to make a small change happen is necessary. If you are looking to participate or launch an ICO, these five tips will help you achieve it. – PowerPoint PPT presentation

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Title: Five Tips To Launch A Successful ICO


1
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Five Tips To Launch a Successful ICO
  • Last year, The Wall Street Journal predicted that
    the Initial Coin Offering (ICO) is going to be
    the New Road to Startup Riches. They were
    perfectly right. By the end of 2017, ICOs raised
    4 billion in funding, which was higher than the
    total amount generated by the Venture Capital
    Funding. Compared to traditional fundraising
    ways, ICOs have started to proliferate as more
    companies are opting this flexible way of
    fundraising to jump-start their business. ICOs
    not only help in raising funds, but it is also
    helping startups in establishing a loyal pool of
    investors.
  • Although ICOs are in a boom, it does have certain
    risks associated with it. The class-action
    lawsuit against Tezos is a mere example of the
    worst part in an ICO boom. The harsh reality
    many startups are attracted to ICOs and many are
    thinking to launch their own ICO however, not
    all of them are fully aware of the
    essentialities, complexities, and legalities
    involved in an ICO launch.
  • Consequently, if you are interested to launch
    your own ICO by mitigating the possibilities of
    failure, then these five tips will help you to
    launch your ICO successfully.
  • Minimum Viable Product
  • A Minimum Viable Product or an MVP is the first
    viewable version of the product. It should have
    been designed, meticulously with minimum yet
    satisfactory features to impress early adopters
    and to validate the idea based on use and demand
    offering a glimpse of how the final product is
    supposed to be developed. MVP can also be
    described as Minimum Efforts, Maximum Learning
    model. It has added importance in the pre-ICO
    launch phase as it offers you the opportunity to

2
  • test your business idea in the real market and a
    chance to analyze the user behavior with a real
    product that you intend to develop. In addition
    to that, an MVP allows you to validate your
    risking assumptions, build a validated marketing
    strategy and avoid overbuilding or over promoting
    your product.
  • Tip 1 Launch or showcase MVP before launching
    ICO as it helps you validate your product,
    service or idea quickly to decide whether to
    continue pursuing your product idea and if so,
    whether and how to modify it. It will create
    interest amongst investors for a particular
    product even before the full version of that
    product is ready for publishing. Remember, MVPs
    represents a Proof of Work and investors are
    attracted to ICOs having an MVP ready.
  • Team
  • Most of the companies launching ICOs are
    early-stage startups therefore, people or the
    investors are interested to know more about the
    team behind a particular ICO project. Based on
    experience, skills, reputation, talent, and
    market awareness of a team, investors or the
    people determine the viability of a project from
    start to completion. More often, angel investors
    believe that the capabilities of the founding
    team vouch for the success or unsuccessfulness of
    an ICO project.
  • Tip 2 Ensure your team consists of ideal
    traditional startup members, specialists in the
    cryptocurrency domain and personnel who have
    exhibited success in their previous ventures.
    Avoid onboarding team members who are unknown or
    who do not have any serious background
    information. Team members play a vital role in
    bringing relevant experience and connections to
    the table. Investors prefer a team that can
    assess their capabilities to collectively carry
    through with the vision of ICO.
  • Whitepaper
  • A brilliant business idea and a brilliant team
    are incomplete without a transparent and
    illustrative white paper. If you want, your ICO
    to succeed you will have to utilize the white
    paper as your go- to-market strategy. Investors
    take Whitepaper very much seriously, as it
    explains, demonstrates, and acts as a single
    point of information to conclude whether a
    startup is genuine or fake. Make sure your
    Whitepaper inspires early adopters because an ICO
    launched without white paper signals a lack of
    accountability and clarity of vision.
  • Tip 3 Use your Whitepaper not just as a tool to
    illustrate with clarity what the project is
    about but it should ideally inspire trust and
    create legitimacy in the minds of the people who
    are going to buy the tokens. Your white paper
    should include a vision of the project,
    technology used, assessment of the problems
    faced by the certain industry, how and why these
    problems are important, how your product will
    solve these problems, etc. Consequently, it
    should also contain token generation model how
    the tokens will be distributed, timeline and
    milestones of the project as well as about the
    core team and its record of accomplishment.
    Investors consider ICO white papers as a
    signaling tool used to reduce risks of falling
    prey to a fake ICO.
  • Roadmap
  • Roadmap explains the future of an ICO project.
    The roadmap should not only explain the
    milestones or token exchange programs but it
    should be all-inclusive, explaining what would
    happen a year after or after five years from now.
    The roadmap of an ICO project must display
    detailed aspects of your project and should
    provide investors with a vision of how the
    project will progress and what will be the
    measurable milestones that will be recorded as
    successes during the development process.

3
  • Tip 4 Apart from your business idea, investors
    are more interested in the proposed roadmap of
    the project. Serious investors or early buyers
    believe in speculative analysis of the crypto
    asset (Pre and Post ICO launch), investors often
    refer to the previous milestones achieved and
    when the next one is bound to happen. You will
    notice a surge in the price of the asset when you
    are about to achieve a milestone. Thus, the
    roadmap and its content have a way of helping
    investors know when to be more involved in the
    project and also when to steer clear.
  • Promotion and Marketing
  • After successfully building a dedicated community
    of early adopters and investors, you need to get
    in front of and reach potential new users,
    customers, partners and others who did not follow
    your ICO. Having an ICO PR strategy is important
    if you want your ICO announcement to go viral,
    you need to make some noise among the Crypto
    Community. Make a list of all the social media
    channels and think of better ways to use them
    with the help of best and result oriented PR and
    Marketing strategy.
  • Tip 5 Telegram and Slack have been dominant and
    most preferred social media channels by the
    crypto community. Use Reddit to build a
    democratized platform allowing people to
    upvote/downvote depending on the quality of the
    content you will be posting. Think about the
    rising blockchain-based Steam-it platform to
    build your reputation. Apart from that, market
    your
  • ICO on certain bitcoin forums to attract
    crypto-geeks and you can also use Facebook and
    Twitter to their fullest potential.
  • Conclusion
  • Bitcoin technology and crypto environment are
    both fairly new to the world. Therefore, putting
    the best of your efforts into every possibility
    and opportunity even to make a small change
    happen is necessary. Sometimes the result wont
    match your expectations, but you get to learn
    something at each ICO launching stage. Make sure
    to develop your documentation with utmost care
    and donnish excellence. Finally, to launch your
    ICO successfully, you need to stay honest with
    your audience, investors, and be a law-abiding
    team.
  • Having worked with many ICO startups right from
    scratch to ICO sale, our clients call us the
    pioneers in ICO Launching services. We will not
    only ideate your ICO product but will also help
    you to launch and market it. Contact us if you
    need any assistance to launch your ICO.

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