The case discusses the entrepreneurial venture of Sarvesh Shashi (1)

1
Principles and Practice of Management
info_at_casestudyhelp.in91 94220-28822
2

• Principles and Practice of Management
•  
• CASE STUDY (20 Marks)
• The case discusses the entrepreneurial
  venture of Sarvesh Shashi (Sarvesh). Sarvesh
  underwent a yoga course which transformed his
  thinking and perception of life. When the course
  was followed by a stringent phase of penance
  under the guidance of a shaman, Sarvesh gained
  immaculate clarity of what goals he should pursue
  in his life. With this motivation, he founded
  Zorba the Renaissance Studio which gained quick
  acceptance from the people.

3

• In January 2016, Sarvesh Shashi (Sarvesh),
  a yoga practitioner and the CEO of Zorba A
  Renaissance Studio (Zorba), sealed a Memorandum
  of Understanding (MoU) with Indias largest
  health and fitness chain Talwalkars Better
  Value Fitness Ltd (Talwalkars). As a part of the
  MoU, Talwalkars acquired a 50 stake in Zorba.
  Sarvesh and Talwalkars looked to expanding their
  joint presence in India and beyond by 2020 to
  make the most out of the fast growing US3.2
  trillion global yoga and wellness industry. By
  May 2016, Talwalkars, in association with Zorba,
  launched 33 studios across 25 cities in India and
  had further plans to roll out 100120 studios in
  the next 5 years across India and overseas.
  Sarveshs primary motive was to spread happiness
  to people through the medium of yoga and
  meditation.

4

• He designed several courses that addressed
  the various issues and challenges people faced,
  ranging from depression and diabetes to cancer.
  Sarvesh did face some teething troubles, but his
  efforts soon yielded results. His studio received
  a proposal from Indias biggest fitness chain
  Talwalkars. Talwalkars acquired a 50 stake in
  Zorba Renaissance Studio. Along with Zorba, it
  had ambitious plans to open more than 100 studios
  across the country to make the most of the
  increasing popularity of and following for yoga.
  The case discusses the efforts of Sarvesh as an
  entrepreneur through ideation, implementation,
  and growth of his venture.

5

• Answer the following question.
• Q1. Explain Entrepreneurship and Entrepreneurial
  initiative.
• Q2. Give an overview of the health and wellness
  sector in India
• Q3. Analyze the beginning, development, and
  growth of an entrepreneurial initiative in the
  health and wellness sector.
• Q4. Discuss the Sarveshs primary motive.

6

• www.casestudyhelp.in
• info.casestudyhelp_at_gmail.com
• info_at_casestudyhelp.in
• 91 94220-28822