Digital Marketing

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DIGITAL MARKETING
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INDEXSEO (SEARCH ENGINE OPTIMIZATION) SMO
(SOCIAL MEDIA OPTIMIZATION ) SMM (SOCIAL MEDIA
MARKETING)
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SEARCH ENGINE OPTIMIZATION

1. SEO IS SET OF PROCESS ON ACCOUNT OF WHICH A WEB
   PAGE OR WEBSITE IS BEING OPTIMIZED THAT HELPS IT
   TO ENHANCE THEIR VISIBILITY OR RANKING ON TOP
   SERPS.
2. TYPES OF SEO ARE ON PAGE OPTIMIZATION AND OFF
   PAGE OPTIMIZATIONS.

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ON PAGE OPTIMIZATION

1. START TITLE TAG WITH YOU KEYWORD
2. ADD MODIFIER TO YOUR TITLE
3. SEO FRIENDLY URL
4. RESPENSIVE DESIGN
5. INTERNAL LINKS
6. BOOST SITE SPEED
7. SPRINKLE LSI KEWORDS
8. IMAGE OPTIMIZATION
9. USE SOCIAL SHARING BUTTONS
10. ENCOURAGE BLOG COMMENTS

TITLE
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OFF PAGE OPTIMIZATION

• ARTICLE SUBMISSION ON SITES
• PING SUBMISSION
• DIRECTORY SUBMISSION
• VIDEO SUBMISSION ON SITES
• FORUMS
• CLASSIFIED ADS
• QA
• IMAGE SHARING/ SUBMISSION
• INFOGRAPHICS
• 10. PPT SUBMISSION

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SOCIAL MEDIA OPTIMIZATION

1. SOCIAL MEDIA OPTIMIZATION PROCESS IS USED TO
   ENGAGE PEOPLE ON WEBSITE BY CREATING INTERESTING
   CONTENT, PHOTOS OR VIDEO RELATED TO WEBSITE.
2. SMO PLATFORM IS USED TO MAINTAIN THE REPUTATION
   OF THE BRAND.

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SOCIAL MEDIA MARKTING
SOCIAL MEDIA MARKETING IS THE USE OF SOCIAL MEDIA
PLATFORMS AND WEBSITES TO PROMOTE A PRODUCT OR
SERVICE. ALTHOUGH THE TERMS E-MARKETING AND
DIGITAL MARKETING ARE STILL THE DOMINANT TERMS
IN ACADEMIA, SOCIAL MEDIA MARKETING IS BECOMING
MORE POPULAR BOTH AMONGST PRACTITIONERS AND
RESEARCHERS.
SOCIAL MEDIA MARKETING AND BENEFITS
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THANK YOU

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