Suggest a strategy to rectify the problems. - PowerPoint PPT Presentation

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Suggest a strategy to rectify the problems.

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Title: Suggest a strategy to rectify the problems.


1
Consumer Behaviorinfo_at_answersheets.in91
95030-94040
2
  • Consumer Behavior
  • Q1.Would marketing in foreign countries require
    study of a popular countrys culture aspects and
    buyer behavior before marketing Khadi there? What
    aspects would need to be studied?
  • Q2.Suggest an approach to make Khadi garments
    popular among Indian youth.
  • Q3.Discuss whose decision it was to buy a
    microwave and when was the purchase decision
    made.
  • Q4.What factors influenced the purchase of the
    microwave?

3
  • Q5.What is likely to be the post-purchase
    behavior in this case and what is the
    significance of such behavior?
  • Q6.What is the significance of post-purchase
    behavior for the marketer?
  • Q7.Identify the relevant major problems and
    issues in this case.
  • Q8.Suggest a strategy to rectify the problems.
  • Q9.Why would some consumers have high-involvement
    levels in learning about this sales promotion?
  • Q10.Is a level of 75 percent comprehension
    realistic among those who become aware of an ad?
    Why or why not?

4
  • Q11.Do you think such promotions are likely to
    influence the quality image of the retail store?
    Explain.
  • Q12.What is the significance of acquiring a
    tattoo in India? Are tattoos considered a way of
    making a personality statement/
  • Q13.Contact two educated persons who wear a
    tattoo (just not the name).Interview them to find
    out what does it mean to them?
  • Q14.Interview three of your friends. Find out
    about their self- concepts and what kind of
    tattoo would they like have.

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