Online Video Platform (OVP) Market - Business and Innovation Trends 2017-2024

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Online Video Platform (OVP) Market Overview and
Analysis 2024 Global Market Insights, Inc.
Fuel Cell Market size worth 25.5bn by 2024
Low Power Wide Area Network
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Overview of Online Video Platform (OVP) Market

• The North America region has shown a huge
  potential for growth owing to their established
  economy, high internet rate, and huge sale of
  smart devices followed by Europe. APAC is
  expected to be the fastest growing region during
  the forecast period owing to an increase in the
  adoption of electronic media in this region.
  There is an increase in the adoption of smart
  devices such as smartphones, personal computers,
  laptops, tablets, and other electronic devices,
  which augment the market growth.
• Online Video Platform (OVP) Market is driven by
  the rapid growth of online video streaming and
  increasing consumer demand for content delivery
  anytime, anywhere, and on multiple devices. The
  increasing use of mobile phones, BYODs, tablets,
  PCs, and connected TVs delivering economical
  video services has augmented the demand for the
  OVP market. The upsurge in the number of devices
  that can support digital content and the rise in
  the internet speed are providing consumers many
  choices with respect to information and
  entertainment, fostering the market growth.

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• Online video platforms provide features, such as
  video publishing, content management,
  monetization of online content, and integration
  with advertisements, which will further progress
  the market growth. It is a Software-as-a-Service(S
  aaS) model, which allows content owners to
  publish, manage, share, protect, store, modify,
  stream, and monetize online videos.
• An increase in the number of users subscribing to
  the internet and social media attracts the
  businesses to launch their brand advertisements
  on such platforms thus capturing a huge audience.
  Online promotions have replaced traditional
  promotion campaigns as they save time and money
  and cover a larger audience. It also gives the
  marketers an opportunity to modify the
  advertisements as and when required depending on
  their target audience. The rise in the demand for
  live video streaming is a major trend and
  opportunity for OVP solution providers.

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• Free video hosting platforms hinder the market
  growth. Major players, such as YouTube and
  Vimeos, which offer free viewership are diverting
  the smaller content providers away from
  investments in OVP solutions. Moreover, video
  managed services are a growing market where the
  companys entire digital content is outsourced to
  an external company, which is a major challenge
  for online video platform market growth.
• OVP is categorized into three main segments based
  on their types, which include UCG model, DIY
  model, and SaaS model. UCG model is a
  consumer-generated media model, which allows the
  consumer to distribute content such as photos,
  videos, and blogs through a digital network. DIY
  model is a cost-saving model, which allows the
  user to share the links of the video onto their
  websites, which is not very effective in gaining
  a huge customer viewership. SaaS model is a
  fee-based model, which is widely used as it
  allows users to host and distribute videos,
  eliminating the need for installation and
  maintenance.

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• Owing to the presence of many players in the OVP
  market, this market is highly fragmented leading
  to a strong competitive environment. The major
  players include YouTube, Brightcove, Kaltura,
  Ooyala, Comcast Technology Solutions,
  Digitalsmiths, Doovle, Piksel, MediaCore, and
  Panopto. Players in the market mainly compete on
  factors such as price differentiation, services
  offered, and portfolio. To survive in the market,
  the companies must adopt various strategies such
  as mergers and acquisitions, partnerships, new
  technological developments, and expansions. For
  instance, in October 2016, DMS entered into a
  partnership with a global online video platform,
  Dailymotion, thus raising the bar for online
  video in MENA.

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Methodology

• Market
  research reports Key analytical components

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