Guide To B2B Tradeshow Success - PowerPoint PPT Presentation

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Guide To B2B Tradeshow Success

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Want to maximize your investment? Use these tips to get the biggest bang for your marketing buck. Presentation By: www.ExportHub.Hk – PowerPoint PPT presentation

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Provided by: alanhudson
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Title: Guide To B2B Tradeshow Success


1
Guide to B2B Tradeshow Success
  • Know everything before you start

2
Choose the Right Trade show
  • Be Local
  • Choose to go big or you may have to go home
  • Dont forget virtual options work best

3
See What Tradeshow Exhibition Takes
  • Define Budget
  • Assign a Project Manager
  • Sneak for creative partners
  • Define staffing needs
  • Arrange marketing collateral

4
See What Tradeshow Exhibition Takes
  • Choose to be less yet sufficient
  • Take measures for booth signage
  • Keep your eye on the enemy

5
Marketing Outreach Prior to the Show
  • They wont know what you have built unless you
    inform them
  • Clever emails still rule
  • Going social does wonders
  • Consider storytelling
  • Capture leads

6
Pre-show Media Outreach
  • Search for Media Channels
  • Prepare a list
  • Compose your message
  • Put efforts in spokesperson training
  • Prepare a press release
  • Take care of comprehensive reporting

7
Putting Social Media to Work
  • Plot Plan Execute
  • Choose relevant platforms
  • Know how coordination goes
  • Maintain frequency
  • Stay active

8
Dont Stop!
  • Dont scare away from Follow ups
  • Stay connected
  • Spread the media coverage around

9
  • Presentation By ExportHub.hk
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