Marketing Automation Benefits Sales And Marketing - PowerPoint PPT Presentation

View by Category
About This Presentation
Title:

Marketing Automation Benefits Sales And Marketing

Description:

An Unqualified lead can seriously reduce a sales persons productivity plus it can waste a lot of their time dealing with prospects that are just not ready to engage. Making sure your whole team is aligned on what criteria makes a good lead and having a Marketing Automation platform in place for intelligence is vital for success. – PowerPoint PPT presentation

Number of Views:18

less

Write a Comment
User Comments (0)
Transcript and Presenter's Notes

Title: Marketing Automation Benefits Sales And Marketing


1
Marketing Automation Benefits Sales And Marketing
2
Marketing Automation Benefits Sales And Marketing
An Unqualified lead can seriously reduce a sales
persons productivity plus it can waste a lot of
their time dealing with prospects that are just
not ready to engage. Making sure your whole team
is aligned on what criteria makes a good lead and
having a Marketing Automation platform in place
for intelligence is vital for success. The magic
of valuable leads Leads are like crops. They can
be grown and get left to survive on their own or
they can be nourished. Marketing automation gives
leads the nourishment that they need to grow
stronger and marketing teams the muscle they need
to nurture leads more effectively. If you track
these leads effectively, you can understand the
additional content and strategies needed to
further the growth. Then you can guide them the
rest of the way through the buying funnel.
3
Marketing Automation Benefits Sales And Marketing
Better Lead Intelligence Productivity is easily
increased when leads are already biting. This is
a given. It doesnt really take that much
intelligence to push something thats already
moving in the right direction. The platform has
a Dashboard which presents customer intelligence
and pushes alerts to sales teams of which content
is most popular. This gives sales the opening
they need to start a conversation. Read More...
4
Marketing Automation Benefits Sales And Marketing
For example, if a buyer is viewing a product or
service other than the one you are pushing for,
then this exhibits a whole new purchase option to
discuss. This opens up new avenues of discussion
and allows the seller to develop new strategies
and inside information of what the prospects
needs and requirements are. Marketing in unison
with sales Lead leakage is when leads fall
through or lose interest during their journey.
This happens most of the time when marketing
fails to work properly with sales, or vice versa.
The whole process fails at integration. Automatio
n must be a blended effort with both parties
willing to work at the same pace on the same
level. Integration ensures a stable environment
in which the lead can grow into a sale. Read
More...
5
Marketing Automation Benefits Sales And Marketing
Why do leads fade? There are several
reasons.   Failure to follow up in a timely
manner   Solution Each individual contact/
prospect in the platform is given a Points score
based on how much interaction they have had with
your company ie. 50pts for opening an email
250pts for visiting the pricing page of your
website. The dashboard will display all prospects
in scoring order making it easy for the sales rep
to prioritise their follow up calls. Read More...
6
Marketing Automation Benefits Sales And Marketing
Lack of communication   Solution If sales cannot
get hold of the prospect, the automated system
passes the lead back to marketing for further
nourishment. The cycles continue and
communication is not lost. Eventually, sales will
be able to engage once more.   Giving up on a
lead   Solution The automated system keeps in
touch with all prospects, reminding them of why
they were interested in the business, to begin
with. The system will continue to build a
relationship and keep the buyer curious.
7
Marketing Automation Benefits Sales And Marketing
Our offices are located in the very heart of the
town center in Reading, Berkshire and we have a
network of contacts around the Thames Valley area
including Bracknell, Oxford, Newbury, Slough,
Windsor, and Swindon. Phone- 01183241966 Mail-
sales_at_frontlinetelemarketing.co.uk Address -
Dukesbridge House, 23 Duke Street, Reading,
Berkshire, RG1 4SA LinkedIn https//www.linkedin
.com/company/frontline-telemarketing/ Google
Plus https//plus.google.com/u/1/1117195493501034
01233
About PowerShow.com