MKT 438 Education on your terms-snaptutorial.com

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MKT 438 Education on your terms-snaptutorial.com
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MKT 438 Education on your terms-snaptutorial.com
MKT 438 Entire Course For more classes
visits www.snaptutorial.com   MKT 438 Week 1
Individual Assignment Defining Public Relation
Paper MKT 438 Week 1 DQ 1 MKT 438 Week 1 DQ 2 MKT
438 Week 1 DQ 3 MKT 438 Week 2 Team Assignment
Public Relations Campaign Overview Paper MKT 438
Week 2 DQ 1 MKT 438 Week 2 DQ 2
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MKT 438 Education on your terms-snaptutorial.com
MKT 438 Final Exam Guide For more classes
visits www.snaptutorial.com   Complete the Final
Examination.   1.         The objective of public
relations is to sell   2.         The R-A-C-E
approach to defining public relations includes
the following components  
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MKT 438 Education on your terms-snaptutorial.com
      MKT 438 Week 1 DQ 1 For more classes
visits www.snaptutorial.com   Should a company be
concerned with public opinion? Why or why not?
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MKT 438 Education on your terms-snaptutorial.com
MKT 438 Week 1 DQ 2 For more classes
visits www.snaptutorial.com   Which PR
communication tool do you feel is the most
effective? Why?
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MKT 438 Education on your terms-snaptutorial.com
MKT 438 Week 1 DQ 3 For more classes
visits www.snaptutorial.com   What role does PR
play in your organization? Explain your answer.
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MKT 438 Education on your terms-snaptutorial.com
MKT 438 Week 1 Individual Assignment Defining
Public Relation Paper For more classes
visits www.snaptutorial.com   Resources Universi
ty Library, Internet Write a 700- to 1,050-word
paper in which you define PR. Include in your
paper Explain your personal definition of PR and
definitions from three different sources, such as
the Public Relations Society of
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MKT 438 Education on your terms-snaptutorial.com
MKT 438 Week 2 DQ 1 For more classes
visits www.snaptutorial.com   What are some
positive and negative aspects of publicity?
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MKT 438 Education on your terms-snaptutorial.com
MKT 438 Week 2 DQ 2 For more classes
visits www.snaptutorial.com   At what stage of
the PR campaign should evaluation occur? Explain
your answer.  What are three types of evaluation
techniques used in PR? What are examples of each?
 
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MKT 438 Education on your terms-snaptutorial.com
MKT 438 Week 2 DQ 3 For more classes
visits www.snaptutorial.com       How would PR
research impact a PR team?  Give an example.
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MKT 438 Education on your terms-snaptutorial.com
MKT 438 Week 2 Team Assignment Public Relations
Campaign Overview Paper For more classes
visits www.snaptutorial.com       Resources Unive
rsity Library, Internet, and the
Virtual Organizations can be found on the student
website Select a PR scenario from the following
list An organization is planning to introduce a
new product or
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MKT 438 Education on your terms-snaptutorial.com
MKT 438 Week 3 DQ 1 For more classes
visits www.snaptutorial.com       What PR tools
are critical in building long-term relationships
an organization's publics? What are the
advantages and disadvantages of these tools?
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MKT 438 Education on your terms-snaptutorial.com
MKT 438 Week 3 DQ 2 For more classes
visits www.snaptutorial.com       What is your
organization's relationship with the local,
regional, national, and global media? How does it
impact your organization's PR coverage?
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MKT 438 Education on your terms-snaptutorial.com
MKT 438 Week 3 DQ 3 For more classes
visits www.snaptutorial.com       How critical is
the internal communications process in PR?
Explain.
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MKT 438 Education on your terms-snaptutorial.com
MKT 438 Week 3 Individual Assignment Functions of
Public Relation Paper For more classes
visits www.snaptutorial.com       Resources Unive
rsity Library, Internet Select an organization
with which you are familiar, and identify
an issue within that organization that would have
both organizational and societal implications.
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MKT 438 Education on your terms-snaptutorial.com
MKT 438 Week 3 Team Assignment Public Relations
Campaign Strategy Paper For more classes
visits www.snaptutorial.com       Resources Unive
rsity Library, Internet Write a 1,250- to
2,000-word paper in which you recommend strategies
to build media relations and generate publicity
for the organization selected in Learning Team
Meeting One. Address the following in your
Strategy Paper
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MKT 438 Education on your terms-snaptutorial.com
MKT 438 Week 4 DQ 1 For more classes
visits www.snaptutorial.com       Why is it
important to integrate anticipated crisis
responses in an organization's proactive PR
planning?
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MKT 438 Education on your terms-snaptutorial.com
MKT 438 Week 4 DQ 2 For more classes
visits www.snaptutorial.com       What potential
effects can a crisis have on an organization?
Explain your answer.
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MKT 438 Education on your terms-snaptutorial.com
    MKT 438 Week 4 DQ 3 For more classes
visits www.snaptutorial.com         Read the case
on the Exxon Valdex.  What do you see as the top
PR problems from this case and what would you do
differently if you were in the PR department?
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MKT 438 Education on your terms-snaptutorial.com
MKT 438 Week 4 Individual Assignment Effective
Communication Case Study Analysis For more
classes visits www.snaptutorial.com         Resour
ce The Practice of Public Relations Select one
of the following case studies located in The
Practice of Public Relations or a case study
assigned or approved by faculty The Tylenol
Murders, Ch. 2
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MKT 438 Education on your terms-snaptutorial.com
MKT 438 Week 4 Team Assignment Public Relation
Campaign Progress Report Presentation For more
classes visits www.snaptutorial.com         Resour
ces University Library, Internet Prepare a 5- to
7-minute oral Progress Report Presentation accompa
nied by 8 to 10 Microsoft PowerPoint slides
illustrating the work completed on your PR
Campaign up to this point.
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MKT 438 Education on your terms-snaptutorial.com
MKT 438 Week 5 DQ 1 For more classes
visits www.snaptutorial.com         How
has technology impacted the dissemination of
information to global publics?
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MKT 438 Education on your terms-snaptutorial.com
MKT 438 Week 5 DQ 2 For more classes
visits www.snaptutorial.com         How can the
power of PR influence and change your point of
view? Is this ethical?
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MKT 438 Education on your terms-snaptutorial.com
MKT 438 Week 5 DQ 3 For more classes
visits www.snaptutorial.com         How has
globalization, technology, and diversity affected
PR in the past five years? 
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MKT 438 Education on your terms-snaptutorial.com
MKT 438 Week 5 Individual Assignment Managing a
Crisis Using PR Simulation Summary For more
classes visits www.snaptutorial.com        Complet
e the simulation. Write a 600- to 900-word
summary answering the following questions What
does proactive planning mean? What feedback
mechanism would you develop in this situation?
What is an ineffectual way of deploying this
plan? Provide some
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MKT 438 Education on your terms-snaptutorial.com
MKT 438 Week 5 Team Assignment Final Paper and
Presentation (PR Campaign Kudler Foods) For more
classes visits www.snaptutorial.com         Resour
ces University Library, Internet Prepare 15 to
17 Microsoft PowerPoint slides with speaker
notes illustrating the strategy and tactics of
your PR Campaign. Write a 3,750- to 4,500-word
paper integrating revised versions of your
previous Learning Team Assignments. Include the
following
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MKT 438 Education on your terms-snaptutorial.com