search engine optimization (1)

1
Search Engine Optimization
2
Definition

• SEO is short for search engine optimization. Sea
  rch engine optimization is a methodology of
  strategies, techniques and tactics used to
  increase the amount of visitors to a website by
  obtaining a high-ranking placement in the search
  results page of a search engine (SERP)  including
  Google, Bing, Yahoo and other search engines.

3
Types of SEO Techniques

• White Hat SEO It refers to the SEO techniques
  which are in accordance with the SEO
  guidelines set by the search engines.
• Black Hat SEO It refers to the SEO techniques
  which are not in accordance with the SEO
  guidelines set by the search engines.
• Grey Hat SEO is the combination of both black and
  white and may use questionable methods.

4
Search Engine Optimization

• On page seo
• Off page seo

5
ON PAGE SEO

• On-page SEO is the practice of optimizing
  individual web pages in order to rank higher and
  earn more relevant traffic in search engine.
• 12-Step On-Page SEO Checklist You Should Follow
• Step 1 Crawl Your Site
• Step 2 Do an SEO Audit and Define Your Site
  Architecture
• Step 3 Update URLs, Page Titles, and Meta
  Descriptions
• Step 4 Establish a Value Proposition

6

• Step 5 Define Your Target Audience
• Step 6 Plan New Page Titles
• Step 7 Add Your New Meta Description
• Step 8 Track Keywords and Topics for Each Page
• Step 9 Review and Edit Page Content as Needed
• Step 10 Incorporate Visual Content
• Step 11 Link It Up
• Step 12 Optimize for Conversions

7
OFF PAGE SEO

• off-page optimization is a technique of seo in
  which we covers activity that takes place
  elsewhere (e.g.linkbuilding)outside the website.
• In the off page seo we doesnt change the
  website. We change back linking options.

8
OFF PAGE SEO TECHNIQUES

• Social Bookmarking Sites. ...
• Forum Submission. ...
• Blog Social Media Engagement. A major Off-page
  SEO technique is social media engagement. ...
• Directory Submission. ...
• Article Submission. ...
• Question and Answer. ...
• Video Submission. ...
• Image Submission.

9

•  Infographics Submission
• Document Sharing