How did Tesco use the information collected to modify its marketing strategies

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Marketing Management
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• Marketing Management
•  
• Q1.Discuss the role advertising plays in
  increasing brand awareness and brand loyalty
  among consumers, especially for products that
  have very subtle differentiable attributes. In
  the above context, examine the impact Absolute
  advertisements had on its target audience. Do you
  think the advertisements fulfilled their purpose?
•  
• Q2.The Absolute advertising campaign is
  successful because it is contemporary. How did
  TBWA maintain the freshness of the Absolute
  campaign? Discuss with respect to the brands
  association with different media art, fashion,
  technology and music.
•  
• Q3.Even though Absolute ads have been depicted in
  different media, the central theme of the
  campaign has remained unchanged (the bottle and
  the two-word slogan) over the years. In light of
  the above statement, do you think that the
  campaign will manage to hold sway or lose in
  impact in the near future? Give reasons to
  support your arguments.

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• Q4.Analyze Tescos Club cards scheme in depth and
  comment on the various customer segmentation
  models the company developed after studying the
  data gathered.
•  
• Q5.How did Tesco use the information collected to
  modify its marketing strategies? What sort of
  benefits was the company able to derive as a
  result of such modifications?
• Q6.What measures did Tesco adopt to support the
  CRM initiatives on the operational and strategic
  front? Is it enough for a company to implement
  loyalty card schemes (and CRM tools in general)
  in isolation? Why?
•  
• Q7.How has Preta Manger positioned its brand?

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• Q8.Explain how the different elements of the
  services marketing mix support and contribute to
  the positioning of Preta Manger.
•  
• Q9.Explain how you will methodically go about
  compiling the requested information covered in
  the seven questions for management. Include in
  your explanation an estimate of the expense
  involved in obtaining the information.
•  
• Q10.Develop a 10-question questionnaire for the
  purpose of making a survey

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• Q11.What have been the key success factors for
  Disney?
•  
• Q12.Where is Disney vulnerable? What should it
  watch out for?
•  
• Q13.What recommendations would you make to their
  senior marketing executives going forward? What
  should it be sure to do with its marketing?

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• Global Study Solutions
• Dr. Aravind Banakar
• aravind.banakar_at_gmail.com
• www.mbacasestudyanswers.com
• 9901366442 9902787224