Social Media Marketing - PowerPoint PPT Presentation

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Social Media Marketing

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Social media marketing refers to the process of gaining traffic or attention through social media sites. – PowerPoint PPT presentation

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Title: Social Media Marketing


1
Social Media Marketing
2
What Is Social Media Marketing?
  • Social media marketing refers to the process of
    gaining traffic or attention through social media
    sites.
  • Social media marketing is the use of social media
    platforms and websites to promote a product or
    service

3
How To Do Social Media Marketing
Step 1 Choose your social networks Step 2 Fill
out your profiles completely Step 3 Find your
voice and tone Step 4 Pick your posting
strategy Step 5 Analyze and test Step 6
Automate and engage
4
Social Media Strategy
The first step to any social media
marketing strategy is to establish the objectives
and goals. These goals should be aligned with
your broader marketing strategy, so that
your social media efforts drive toward your
business objectives .
5
What Is The Impact of Social Media Marketing
  • Social media makes it easier to get to know your
    audience. Tools like Facebook, Twitter etc.
  • Geo targeting helps you to reach a specific
    audience depending on their location
  • On social media sites, you receive instant
    feedback. Create a platform here where customers
    can file complaints and talk about their
    grievances if they have any while using your
    product
  • Content can be shared much faster in social
    media. With just a click, your brand reaches out
    to millions of people out there.
  • Creating brand awareness and reaching out to a
    wider audience is possible only with social media
    because here you will get all sorts of people
    from a stay at home mom to a working professional
    to entrepreneurs.

6
Social Media Marketing Benefits
  • Increase Brand Awareness
  • Improve Brand Loyalty
  • Generate A Conversation Around Your Brand
  • Learn How To Connect With Your Audience Through
    Social Listening
  • Gather Data From Audience Research To Improve
  • Direct Referral Traffic To Your Site Or Blog
  • Build Brand Equity
  • Promote Your Content
  • Retarget Your Audience Using Social Media

7
Example Social Media Marketing
  • Facebook
  • Twitter
  • LinkedIn
  • Instagram
  • You Tube

8
Thank You
IT Logic Hub
For more details
Email itlogichub_at_gmail.com Contact no8055561222
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