MKT 421 GUIDE Predictable World / mkt421guide.com

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MKT 421 GUIDE Predictable World / mkt421guide.com
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MKT 421 GUIDE Predictable World / mkt421guide.com
MKT 421 Assignment Distribution channel Article
Review (sports apparel company)  FOR MORE CLASSES
VISIT  www.mkt421guide.com   Purpose of
Assignment A well planned distribution channel
system is a key component of the marketing mix
that helps meet customer demands and achieve
company goals. This assignment will analyze the
role channels of distribution have in meeting the
needs of consumers in both a brick and mortar and
online retail setting. Scenario You work for a
newly formed sports apparel company and your
manager has requested you help the company decide
on the best distribution strategy to use for its
products. You have begun research on the
strategies and methods available by reviewing
relevant articles on the topic. Based on your
article review, you will decide what
strategy(ies) is/are best and explain the
reasoning behind your conclusion. Select an
article from that is less than five years old on
the role of distribution channels in marketing.
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MKT 421 GUIDE Predictable World / mkt421guide.com
MKT 421 Assignment Understanding Marketing and
Customer Relationships (2 Papers) FOR MORE
CLASSES VISIT  www.mkt421guide.com  This Tutorial
contains 2 Papers Purpose of Assignment
Understanding marketing as a multi-step process
relying on building successful customer
relationships is essential to helping
organizations grow and achieve their goals. This
assignment defines marketing, the customer value
proposition, and creating mutually beneficial
relationships between the organization and
target, as well as applies these concepts to the
student to create a personal brand. Assignment
Steps Scenario You have just graduated from the
University with your Bachelor's Degree. You have
decided either to seek a promotion at your
current work, explore new career opportunities,
or open your own business and are using your
marketing knowledge to position yourself for
career growth. Develop a 1,050-word response to
the following using the scenario above Provide
a definition of marketing from the American
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MKT 421 GUIDE Predictable World / mkt421guide.com
MKT 421 Final Exam Guide (New) FOR MORE CLASSES
VISIT www.mkt421guide.com 1. A __________ is a
road map for the marketing activities of an
organization for a specified future time period,
such as one year or five years. marketing
dashboard marketing plan operation plan mission
statement 2. What is meant by accelerating the
process? Increase advertising costs during
product launch Speed up new product time to
market Identify major competitors early Create a
new market space 3. The product life cycle refers
to __________. a concept that describes the
stages a new product goes through from product
concept to commercialization the average life
span of a product a concept that describes the
stages a product goes through in the
marketplaceearly growth, accelerated
development, maturity, and decline a concept that
describes the stages a product goes through in
the marketplaceintroduction, growth, maturity,
and decline 4. Jay stops at the shopping mall to
purchase a new pair of jeans from the Diesel store
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MKT 421 GUIDE Predictable World / mkt421guide.com
MKT 421 Final Exam Guide (New, 2017) FOR MORE
CLASSES VISIT www.mkt421guide.com   __ is best
defined as the process of continuously obtaining
information on events happening outside a company
to recognize and interpret possible trends that
affect marketing. Relationship marketing Digital
marketing Customer relationship management
Environmental scanning A __________ is often
referred to as a business firm. government agency
nonprofit organization publicly owned
organization for-profit organization The
__________ refers to the seven stages a company
goes through to recognize opportunities and
convert them into sellable services or products
service gap analysis strategic focus and plan
new-product process psychographic segmentation
process __________ differentiates retail outlets
depending on whether contractual systems
independent retailers or corporate chains own the
outlet.
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MKT 421 GUIDE Predictable World / mkt421guide.com
MKT 421 Final Exam Guide (New, 2017) FOR MORE
CLASSES VISIT www.mkt421guide.com   __________ is
best defined as the process of continuously
obtaining information on events happening outside
a company to recognize and interpret possible
trends that affect marketing. Relationship
marketing Digital marketing Customer relationship
management Environmental scanning A __________ is
often referred to as a business firm. government
agency nonprofit organization publicly owned
organization for-profit organization The
__________ refers to the seven stages a company
goes through to recognize opportunities and
convert them into sellable services or products
service gap analysis strategic focus and plan
new-product process psychographic segmentation
process __________ differentiates retail outlets
depending on whether contractual systems
independent retailers or corporate chains own the
outlet.
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MKT 421 GUIDE Predictable World / mkt421guide.com

• MKT 421 Final Exam Guide (New)
• FOR MORE CLASSES VISIT
• www.mkt421guide.com
•   Blending the firm's promotion efforts to convey
  a complete and consistent message is the goal of
• Sales management communications.
• Integrated promotional marketing.
• Sales promotion communications.
• Integrated marketing communications.
• When an advertiser pays a fixed amount (e.g. 70
  cents) each time a Web surfer clicks on the
  advertiser's ad and links to the advertiser's
  website, this process is called a(n)
• pioneering ad.
• pay-per-view.
• pay-per-click.
• copy thrust.

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MKT 421 GUIDE Predictable World / mkt421guide.com
MKT 421 Mapping the Product Life Cycle (PLC)
Presentation FOR MORE CLASSES VISIT  www.mkt421gui
de.com  MKT 421 WEEK 3 Mapping the Product Life
Cycle (PLC) Presentation Purpose of Assignment
The Product Life Cycle (PLC) is a vital component
of the marketing plan. Monitoring products and
services as they flow through this process helps
marketing managers adjust their marketing
strategies to keep products and services thriving
for as long as possible. Monitoring this cycle
helps companies and organizations continue to
maximize the value of their products and services
with their target over time. The purpose of this
assignment is to give students the opportunity to
understand how each stage in the PLC creates a
need for adjustment to marketing strategies and
allows students to assess what action(s) need to
be taken. Assignment Steps Resources Marketing
Ch. 1 pg. 4-10 Ch. 2 pg.40-46, 54-69 Ch. 11
pg. 292-309
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MKT 421 GUIDE Predictable World / mkt421guide.com
MKT 421 Signature Assignment The Entrepreneurial
Marketing Manager FOR MORE CLASSES
VISIT  www.mkt421guide.com   Purpose of
Assignment The purpose of this assignment is to
assess marketing concepts and situations from an
entrepreneurial manager's point of view. Concepts
and relationships are discussed with a special
focus on aligning one's ethics and values with
their business actions and understanding the
unique differences in marketing strategy planning
for domestic business versus business abroad.
Assignment Steps Resources Marketing Ch. 7 pg.
177-191 Ch. 16 pg. 438-440 Week 5 video
Scenario Imagine you are an entrepreneur
launching a business planning to operate both
domestically and abroad. You are currently
developing your marketing plan and strategies.
Develop a 1,050-word analysis addressing the
following Describe your organization's
mission, vision, and values.
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MKT 421 GUIDE Predictable World / mkt421guide.com
MKT 421 Solving the Problem Five-Step Marketing
Research Approach Presentation (2 PPT) FOR MORE
CLASSES VISIT www.mkt421guide.com   This Tutorial
contains 2 Presentation The purpose of this
assignment is to place students in the active
role of a marketing manager with a problem
threatening the organization's survival. Students
will respond to a specific scenario that requires
them to address the concepts both critically and
creatively to solve the scenario's dilemma.
Scenario You are the marketing manager for a
local nonprofit charity whose funding is based on
membership fees. You've noticed a severe drop in
new memberships and a decline in repeat
memberships, which is threatening your
organization's ability to survive and grow.
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MKT 421 GUIDE Predictable World / mkt421guide.com
MKT 421 Week 1 Discussion Question 1 FOR MORE
CLASSES VISIT www.mkt421guide.com   Select an
organization with which you are familiar. How
does your selected organization use the different
components of the marketing mix? How does the
marketing mix affect the development of your
selected organizations marketing strategy and
tactics? How can your selected organization use
quantifiable elements to evaluate, monitor, and
control marketing effectiveness?
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MKT 421 GUIDE Predictable World / mkt421guide.com
MKT 421 Week 1 Discussion Question 2 FOR MORE
CLASSES VISIT www.mkt421guide.com   Assume you
are the newly hired marketing manager of a
company. As you spend time with other peer
marketing managers, you realize that the company
doesnt place an emphasis on planning within the
marketing organization. Why is planning important
in marketing? What are the essential components
of a marketing plan? How would you convince your
supervisor that the marketing department should
produce formal marketing plans?
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MKT 421 GUIDE Predictable World / mkt421guide.com
MKT 421 Week 1 Elevator Pitch (2 Papers) FOR MORE
CLASSES VISIT www.mkt421guide.com This Tutorial
contains 2 Papers Create a 700-word elevator
pitch that includes the following Summarize
your background and what makes you unique (your
competitive advantage/differentiation) in a
one-paragraph elevator pitch. Identify three to
four companies for whom you want to work (your
target market and how you can fulfill its
needs/wants), and how you think your skill set
will benefit them. Format your assignment
consistent with APA guidelines. Click the
Assignment Files tab to submit your assignment.
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MKT 421 GUIDE Predictable World / mkt421guide.com
MKT 421 Week 1 Individual Assignment Defining
Marketing FOR MORE CLASSES VISIT  www.mkt421guide.
com   Resource University Library Write a 700-
to 1,050-word paper in which you define
marketing. Include in your paper your personal
definition of marketing and definitions from two
different sources. Based on these
definitions, explain the importance of marketing
in organizational success. Provide at least three
examples from the business world to support your
explanation. Properly cite sources used in
the paper. Format your paper consistent with APA
guidelines.
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MKT 421 GUIDE Predictable World / mkt421guide.com
MKT 421 Week 1 Individual Assignment Favorite
Brand Paper (2 Papers) (New) FOR MORE CLASSES
VISIT www.mkt421guide.com This tutorial contains
2 different papers Write a 750- to 1,000-word
paper in which you identify your favorite brand
and explain why it is your favorite. In the paper
you should do the following Identify a brand
about which you are passionate. Explain a minimum
of three reasons why you are passionate about
this brand. Respond to the following
questions Is the company successful in building
loyal customer relationships across different
groups? Why or why not? Identify at least two
other competitors in the same industry, and
explain why you prefer your selected brand over
the competitors.
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MKT 421 GUIDE Predictable World / mkt421guide.com
MKT 421 Week 2 Assignment Elements Of A Marketing
Plan Paper (New, 2 Papers ) FOR MORE CLASSES
VISIT www.mkt421guide.com This Tutorial contains
2 Papers Watch the video case study "Geek Squad
A New Business for a New Environment." Read the
case study discussion on pp. 88-89 of the
Marketing text. Keep this case study in mind as
you complete this assignment. Write a 1,050-word
report using your company or one with which you
are familiar (if you prefer, your facilitator can
assign one to you). Answer the following
questions for your chosen organization. Explain
what the specific key environmental forces are
that created an opportunity for your company.
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MKT 421 GUIDE Predictable World / mkt421guide.com
MKT 421 Week 2 Discussion Question 1 FOR MORE
CLASSES VISIT www.mkt421guide.com What is
marketing research? How has the Internet affected
marketing research? As a part of your answer,
address time, cost, approaches, and validity. Why
is marketing research important to developing
marketing strategy?
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MKT 421 GUIDE Predictable World / mkt421guide.com
MKT 421 Week 2 Discussion Question 2 FOR MORE
CLASSES VISIT www.mkt421guide.com What is
competitive intelligence? What is the importance
of competitive intelligence and analysis in
modern-day marketing? How can a companys
marketing organization ensure that it is able to
identify newly emerging competitors in time to
plan and execute an effective marketing strategy
in response to these competitors?
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MKT 421 GUIDE Predictable World / mkt421guide.com
MKT 421 Week 2 Individual Assignment Marketing
Mix Presentation (2 PPT) FOR MORE CLASSES
VISIT www.mkt421guide.com   This Tutorial
contains 2 Different PPT Select a company
currently experiencing marketing changes.Create
a 6-slide Microsoft PowerPoint presentation
(including a title slide) that analyzes that
company's marketing mix Each of the four P's
should be addressed on its own slide. The final
slide should analyze the changes this company is
experiencing and the driving forces behind the
changes. Use the Wall Street Journal database in
the University Library to facilitate your
research of the company.
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MKT 421 GUIDE Predictable World / mkt421guide.com
MKT 421 Week 2 Individual Assignment Marketing
Mix FOR MORE CLASSES VISIT  www.mkt421guide.com  
Resources University Library, Internet Write a
1,400- to 1,750-word paper in which you describe
the elements of the marketing mix (product,
place, price, and promotion). In addition, select
an organization with which you are familiar and
describe how each one of the four elements of
the marketing mix affects the development of the
organizations marketing strategy and tactics.
Describe how each element is implemented.
Specifically identify your selected organization
and the industry in which it exists. Format your
paper consistent with APA guidelines.
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MKT 421 GUIDE Predictable World / mkt421guide.com
MKT 421 Week 2 Individual Assignment Personal
Branding Plan Paper (2 Papers) FOR MORE CLASSES
VISIT www.mkt421guide.com   This Tutorial
contains 2 Different Papers Write a 750- to
1000-word paper that does the following Summarize
s your background and what makes you unique in a
1-paragraph elevator pitch Identifies 3 to 4
companies you want to work for, and an
explanation as to why Identifies the best methods
for contacting those companies and engaging those
who might influence the hiring decision Format
your paper consistent with APA guidelines.
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MKT 421 GUIDE Predictable World / mkt421guide.com
MKT 421 Week 2 Team Assignment Marketing Plan
Phase 1 FOR MORE CLASSES VISIT  www.mkt421guide.co
m   Resources University Library,
Internet Create a new product or service for an
existing organization. This product or service
will be the basis for your Marketing Plan Paper.
Obtain your instructors approval of your product
or service before beginning this project. Write a
1,400- to 1,750-word paper to include the
following An overview of the existing
organization A description of the new product
or service An explanation of the importance of
marketing to your selected organizations
success A SWOTT (Strengths, Weaknesses,
Opportunities, Threats, and Trends) analysis on
the new product or service
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MKT 421 GUIDE Predictable World / mkt421guide.com
MKT 421 Week 3 Assignment Positioning
Presentation (New, 2 PPT) FOR MORE CLASSES
VISIT www.mkt421guide.com This Tutorial contains
2 Presentations Using the same company you chose
for your Week 2 assignment, choose a product or
service the company offers on which to focus.
Identify the important attributes for your chosen
product and select two key variables for your
perceptual map. Prepare a perceptual map for your
chosen product/brand and using a minimum of seven
competitors, rank each product/brand on the two
variables based on how they are positioned in the
consumers' minds. Explain why you placed each
competitor on its particular spot on the map, and
how you might strengthen your chosen
product/brand's position in the minds of the
target
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MKT 421 GUIDE Predictable World / mkt421guide.com
MKT 421 Week 3 Discussion Question 1 FOR MORE
CLASSES VISIT www.mkt421guide.com   Select a
product with which you are familiar. What stage
is your selected product at in the product life
cycle? Provide rationale for your answer. Based
on your knowledge of the product life cycle, what
types of changes will occur to your selected
product as it continues through the product life
cycle? How will this affect the marketing of your
selected product?
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MKT 421 GUIDE Predictable World / mkt421guide.com
MKT 421 Week 3 Discussion Question 2 FOR MORE
CLASSES VISIT www.mkt421guide.com   Select a
product or service. Then select three different
organizations that provide your selected product
or service and compare the prices associated with
your selected product or service. What is the
difference between the prices among the different
organizations? What is the rationale for this
difference?
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MKT 421 GUIDE Predictable World / mkt421guide.com
MKT 421 Week 3 Individual Assignment Marketing
Research Paper FOR MORE CLASSES
VISIT  www.mkt421guide.com   Resources
University Library, Kudler Fine Foods
Virtual Organization Use the Virtual Organization
link on the student website to access additional
company information on Kudler Fine Foods. Write a
1,050- to 1,400-word paper in which you justify
the importance of marketing research in the
development of Kudler Fine Foods marketing
strategy and tactics, and identify the
areas where additional market research is needed.
Analyze the importance of competitive
intelligence and analysis in regards to the
development of Kudler Fine Foods marketing
strategy and tactics.
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MKT 421 GUIDE Predictable World / mkt421guide.com
MKT 421 Week 3 Individual Assignment Perceptual
Map Presentation (2 Sets) (New) FOR MORE CLASSES
VISIT www.mkt421guide.com   This tutorial
contains 2 different papers Review "perceptual
mapping" located on the Week 2 ERR page. Review
the example perceptual map in Exhibit 4-14 in Ch.
4 of Basic Marketing. Select an industry with
many competitors. Select two key variables that
segment the competition. Complete a perceptual
map that includes a minimum of 10 competitors
from that same industry. Explain why you placed
each competitor on its particular spot on the map.
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MKT 421 GUIDE Predictable World / mkt421guide.com
MKT 421 Week 3 Team Assignment Marketing Plan
Phase 2 FOR MORE CLASSES VISIT  www.mkt421guide.co
m   Resources University Library, Internet Use
the product or service you selected for your
Marketing Plan Phase I Paper. Write a 1,400- to
1,750-word paper in which you address
the following Identify the segmentation
criteria that will affect your target market
selection. Identify your target market.
Describe the organizational buyers and consumers
of your product or service and the factors that
influence their purchasing decisions. Discuss how
these factors will affect your marketing strategy.
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MKT 421 GUIDE Predictable World / mkt421guide.com
MKT 421 Week 3 Team Strategy and Positioning
Analysis Part 1 (2 Papers) FOR MORE CLASSES
VISIT www.mkt421guide.com   This Tutorial
contains 2 Papers Select a new product or service
that will be launched by either an existing
organization or one you will create. Obtain your
instructor's approval of your product or service
before beginning this project. Complete the
following assignment using the "Strategy and
Positioning Analysis" template. Develop a
2,100-word analysis explaining the following
headings Describe the organization's
background, industry, and product or service.
Describe, in detail, the product or service.
Prepare the SWOT analysis of the organization
and offering. Explain a competitive analysis of
the organization and offering. Describe your
target market in detail, including information on
the geographic, demographic, psychographic and
behavioral factors used to choose your market
segment.
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MKT 421 GUIDE Predictable World / mkt421guide.com
MKT 421 Week 4 Discussion Question 1 FOR MORE
CLASSES VISIT www.mkt421guide.com   What is a
distribution channel? What is the relationship
between channels of distribution and logistics?
How does geographical location affect your
selection of distribution channels?
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MKT 421 GUIDE Predictable World / mkt421guide.com
MKT 421 Week 4 Discussion Question 2 FOR MORE
CLASSES VISIT www.mkt421guide.com     What are
the similarities and differences between
promotional push strategies and promotional pull
strategies? What is an example of a situation in
which an organization would use a push strategy?
What is an example of a situation in which an
organization would use a pull strategy?
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MKT 421 GUIDE Predictable World / mkt421guide.com
MKT 421 Week 4 Individual Assignment Blue Ocean
Strategy Paper (2 Papers) FOR MORE CLASSES
VISIT www.mkt421guide.com     This Tutorial
contains 2 Different Papers Write a 750- to
1,000-word paper that describes the importance of
blue ocean strategy and identifies a product or
service that would be considered a blue ocean
move. Include the following A description of
blue ocean strategy and its importance A product
or service that might be considered a blue ocean
move and why An alternative red ocean move for
the same product or service along with the pros
and cons of that strategy Format your paper
consistent with APA guidelines.
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MKT 421 GUIDE Predictable World / mkt421guide.com
MKT 421 Week 4 Individual Assignment Using
Perceptual Maps in Marketing Simulation  FOR MORE
CLASSES VISIT  www.mkt421guide.com  Resources
Using Perceptual Maps in Marketing
simulation Complete the simulation, Using
Perceptual Maps in Marketing, located on the
student website. Write a 1,050- to 1,450-word
summary in which you address the following For
each of the three major phases in the simulation,
describe The situation Your recommended
solutions, including why Your results Summarize
the different marketing components addressed
in this simulation by answering the following
questions What is the relationship between
differentiation and
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MKT 421 GUIDE Predictable World / mkt421guide.com
MKT 421 Week 4 Individual Assignment Using
Perceptual Maps in Marketing Simulation FOR MORE
CLASSES VISIT  www.mkt421guide.com   Resources
University Library, Internet Use the product or
service you selected for your Marketing
Plan Phase I Paper. Write a 1,400- to 1,750-word
paper to include the following information
Describe the attributes of your product or
service in detail. Describe the pace at which
your product will move through the product life
cycle and the factors that will affect
its movement. How will the product life cycle
affect the marketing of your selected product or
service?
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MKT 421 GUIDE Predictable World / mkt421guide.com
MKT 421 Week 4 Team Strategy and Positioning
Analysis Part 2 (2 Papers) FOR MORE CLASSES
VISIT www.mkt421guide.com   This Tutorial
contains 2 Papers Use the same product and
organization you identified in your Week 3
Strategy and Positioning Analysis. Develop a
1,750-2000-word analysis that includes
Describe how your marketing efforts and
marketing mix will change with each phase in the
product life cycle Explain how the packaging
you will use for your product or service will add
value. Analyze the appropriate pricing strategy
for your product or service and the price you
will set at launch. Evaluate the channels of
distribution you will use to sell your product
along with a description of how each channel
partner will add value.
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MKT 421 GUIDE Predictable World / mkt421guide.com
MKT 421 Week 5 Discussion Question 1 FOR MORE
CLASSES VISIT www.mkt421guide.com Florida's
Department of Citrus and a coalition of consumer
groups have launched an attack on your company
for deceptive marketing because your company
markets its SunShine drink as fruit juice even
though the drink contains less than 5 fruit
juice. Marketing SunShine drink as a fruit juice
leads parents to believe that they are purchasing
a healthy juice for their children. What ethical
and moral issues are involved in this situation?
Should these issues affect the marketing of
SunShine drink? Explain why or why not.
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MKT 421 GUIDE Predictable World / mkt421guide.com
MKT 421 Week 5 Discussion Question 2 FOR MORE
CLASSES VISIT www.mkt421guide.com     You are the
marketing manager for a leading coffee chain.
Your company has made the decision to expand
internationally, specifically into China. What
are some environmental factors that you will need
to consider in marketing your coffee in China?
Which of one of these factors would have the
largest effect on the companys marketing
strategy? Explain why.
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MKT 421 GUIDE Predictable World / mkt421guide.com
MKT 421 Week 5 Individual Assignment
Environmental Factors FOR MORE CLASSES
VISIT  www.mkt421guide.com   Resources
University Library, Internet Select an
organization with which you are familiar that
conducts both domestic and global
marketing. Write a 1,050- to 1,400-word paper in
which you identify the environmental factors that
affect global and domestic marketing decisions.
Address the following as they relate to
the organizations marketing decisions Analyze
the influence of global economic
interdependence and the effect of trade practices
and agreements.
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MKT 421 GUIDE Predictable World / mkt421guide.com
MKT 421 Week 5 Individual Assignment Map the
Supply Chain Paper (2 Sets) (New) FOR MORE
CLASSES VISIT www.mkt421guide.com   This tutorial
contains two sets of Paper Select an industry.
Write a 750- to 1,000-word paper that identifies
each link in the supply chain and the purpose and
value in each.  
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MKT 421 GUIDE Predictable World / mkt421guide.com
MKT 421 Week 5 Team Assignment Final Marketing
Plan and Presentation (2 sets) (NEW) FOR MORE
CLASSES VISIT www.mkt421guide.com This tutorial
contains two sets of Paper and Presentation Combin
e your Strategy and Positioning and Product,
Pricing, and Channels papers along with your
promotional strategy into a single Marketing
Plan. Write a 6,000- to 7,000-word paper that
integrates your previous Learning Team
assignments into a final Marketing Plan. In
addition to your previous papers, include the
following Your promotional strategy for your
product or service, including how you may use the
following Advertising Public relations Digital
marketing Sales promotion
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MKT 421 GUIDE Predictable World / mkt421guide.com
MKT 421 Week 5 Team Promotional Strategy Paper
and Presentation (2 Papers and 2 PPT) FOR MORE
CLASSES VISIT www.mkt421guide.com This Tutorial
contains 2 Papers and 2 PPT Prepare a 15- to
20-slide Microsoft PowerPoint presentation
illustrating your promotional strategy. Also
Write a 6,000- to 7,000-word paper that
integrates your previous Learning Team
assignments into a final Marketing Plan. In
addition to your previous papers, include the
following Compile the information presented in
your previous papers. Include the following in
the presentation Explain your promotional
strategy for your product or service. Include
how you will use at least three of the following
elements o Advertising o Public relations
o Digital marketing, including social media
o Sales promotion o Direct marketing o Event
marketing o Outdoor Develop an initial budget
for your plan. Prepare a pie chart showing the
dollars/percentages budgeted for each included
marketing activity for the first year. Provide
justification for your choices.
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MKT 421 GUIDE Predictable World / mkt421guide.com