Geofencing Market - Asia Pacific to witness exponential growth over 2017-2024 - PowerPoint PPT Presentation

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Geofencing Market - Asia Pacific to witness exponential growth over 2017-2024


More Information @ GPS technology will play a significant role in the widespread adoption of geofencing systems over the next five years. With favorable proliferation of GPS enabled mobile devices and the excellent accuracy of GPS tracking systems, they are being increasingly modernized to deliver highly accurate location-based data for an array of applications such as fleet management and asset management. – PowerPoint PPT presentation

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Title: Geofencing Market - Asia Pacific to witness exponential growth over 2017-2024

Geofencing Market to grow at 28 CAGR from 2017
to 2024 Global Market Insights Inc.
Industry Overview
  • The geofencing market growth is attributed to the
    popularity of mobility trend leading to extensive
    proliferation of mobile devices such as
    smartphones and tablets, along with rising demand
    for proximity marketing solutions. The utility of
    mobile devices is widening as they are
    consolidating their role as central medium to
    reach an ever-expanding portfolio of applications
    and services. GPS-based location services are
    provided as a default feature in most of these
    mobile devices.
  • With the growing popularity of AR and beacon
    technologies, geofencing is being integrated with
    them to effectively improve proximity marketing
    campaigns. These technologies are also being
    leveraged to improve gaming experience of gamers
    by integrating location-based capabilities with
    app-based games for mobile devices. Also,
    modernization efforts to improve the capability
    and performance of existing GPS infrastructure
    are also expected to boost the adoption of
    geofencing solutions over the forecast timeline.
  • Mobile geofencing market is expected to exhibit
    promising growth over the forecasted timeline as
    it can vary the boundaries of the perimeter based
    on a situation determined by a combination of
    data streams. Such solutions can automatically
    define areas based on population density and
    personalize ads. Hence, message relevancy can be
    highly enhanced and engagement can be driven to
    specific business locations.

  • The product market held a significant geofencing
    market share of over 80 in 2016 owing to
    extensive deployment of geofencing systems by
    enterprises operating in retail, logistics, and
    automotive sectors. Within the product market,
    promotion and advertising solutions will exhibit
    fastest growth between 2017 and 2024 as
    businesses are increasingly realizing the
    potential of the technology to improve
    location-based marketing efforts and in turn,
    enhance their promotion and marketing ROI.
  • Service market will gain significant momentum
    over the forecasted timeline owing to the huge
    demand for specialized services to operate,
    maintain and manage the geofencing infrastructure
    deployed at the customers end. Managed services
    segment will exhibit lucrative growth with the
    highest CAGR over 35 during the forecast period.
    This geofencing market growth can be attributed
    to the growing adoption of cloud computing for
    deploying geofencing applications.
  • GPS market will witness positive growth over the
    timeline owing to considerable ongoing
    advancement in the technology through replacement
    of the legacy ground-based systems and GPS
    satellites with newer ones. With large scale
    adoption of GPS tracking systems for fleet
    management applications in the logistics
    industry, the geofencing market size is expected
    to steadily increase between 2017 and 2024.


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Market _at_ http// Request
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Geofencing Market Size, By Application, 2016
2024 (USD Million)

Industry Coverage
  • Cloud-based geofencing solutions will experience
    significant adoption over the forecasted timeline
    due to rapidly growing popularity of cloud
    computing. As cloud-based applications offer
    enhanced flexibility and scalability to deploy
    geofencing application, cloud geofencing market
    will exhibit fastest growth between 2017 and
  • North America will hold a majority share in the
    geofencing market by 2024 due to the presence of
    robust communication and internet infrastructure
    in the region. As the U.S. government is heavily
    investing in the GPS modernization project, the
    performance of satellite-based communication and
    location systems in the region is expected to
    improve significantly over the forecasted
    timeline. The APAC region will grow the fastest
    due to increase in the use of location analytics
    in countries such as India, Japan, China, and
  • The key players operating in the geofencing
    market are PlotProjects, Apple, Thumbvista, Esri,
    Bluedot innovation, Swirl Networks, Embitel,, Mapcite, UpSnap, Google, Gimbal,
    Placecast, DreamOrbit, GeoMoby, Localytics,
    Pulsate, Radar Labs, and Urban Airship. These
    players are focusing on consistent product
    development and innovation. By enabling better
    connectivity, increased accuracy and seamless
    integration, they are emphasizing on extending
    their solutions to diverse industries such as
    public sector, hospitality and media and

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