European Tyre Market Trends - PowerPoint PPT Presentation

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European Tyre Market Trends

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Consumer reaction to economic pressures has shaped the tyre market for the past six years, with motorist austerity becoming widespread, deferral of replacement becoming more prominent and price becoming the greatest influencer when choosing a tyre for many. This report draws on Verdict's unique aftermarket and survey data to explore the factors shaping consumer trends in the European tyre market. – PowerPoint PPT presentation

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