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European Tyre Market Trends

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Consumer reaction to economic pressures has shaped the tyre market for the past six years, with motorist austerity becoming widespread, deferral of replacement becoming more prominent and price becoming the greatest influencer when choosing a tyre for many. This report draws on Verdict's unique aftermarket and survey data to explore the factors shaping consumer trends in the European tyre market. – PowerPoint PPT presentation

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Title: European Tyre Market Trends


1
Europe Tyre Market Future Outlook
2
Consumer reaction to economic pressures has
shaped the tyre market for the past six years,
with motorist austerity becoming widespread,
deferral of replacement becoming more prominent
and price becoming the greatest influencer when
choosing a tyre for many. This report draws on
Verdict's unique aftermarket and survey data to
explore the factors shaping consumer trends in
the European tyre market. Brand loyalty in Europe
is low, with typically less than 10 of motorists
placing high importance on brand loyalty when
purchasing tyres. In the UK, only 7 of motorists
placed any importance on brand loyalty, while of
the leading five markets, France is the only
market where more than 10 of motorists place any
major emphasis here.
3
In Lithuania, only 35 of motorists replaced
their tyres based on their dealership's
recommendation, and in Poland only 44 did so,
compared to 62 in the UK and 59 in Germany.
This suggests that, when it comes to choosing a
particular brand, motorists in these countries
will be more interested in cost savings. Many
motorists in mature European markets did not
actually know how often their tyres were replaced
in terms of accumulated mileage or years. This
figure was highest in the UK, where 61 of
motorists did not know, while in most of the
other mature European markets, this figure was
typically over 40 only Italy, with 39, had a
lower proportion.
4
Reasons To Buy Understand how consumer trends
influence how and where motorists get their tyres
replaced. Target which markets are most and
least likely to use particular types of tyres,
and see their growth potential. See how the
value and volume of the European tyres market
will change over time by region and by channel.
5
Your key questions answered Which markets
demonstrate the greatest growth potential for
tyres and which channels will benefit? How do
motorists decide which brand of tyres to buy,
what influences the decision and what
opportunities does this present for retailers?
What opportunities exist for all channels to
maximise their potential share of the tyre
market? How can manufacturers and retailers
encourage uptake of winter tyres?
6
To know more, click on the link
below https//www.kenresearch.com/automotive-tran
sportation-and-warehousing/automotive-and-automoti
ve-components/consumer-trends-in-the-european-tyre
-market/4751-100.html Check Out Similar
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Growth Contact UsKen ResearchAnkur Gupta,
Head Marketing CommunicationsAnkur_at_kenresearch.
com91-9015378249
7
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