5 Reasons Why Your Business Needs A Brand Manual | Newton Consulting

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Forms the basis for Brand Personality

• Brand personality mainly answers these questions,
  who and what is the brand, and what is it all
  about? Once the answers are in place and the
  brand personality has been identified, it paves
  the way for the brand mantra, which is short,
  crisp, clean way of expressing the brands value
  and unique selling proposition.

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Connecting the dots

• The brand manual defines the brand identity and
  explains how it should be used, both internally
  and externally. It establishes a connection
  between the product, the corporate identity, the
  logo and the brand promise, so that all of these
  elements connect in a coherent way that resonates
  with both existing and prospective customers.

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Consistent Communication

• Brand manual functions as an outline for
  designers and marketers to put together ads that
  are both striking and enticing, and maintain the
  uniformity and integrity of the brand across all
  platforms. It helps ensure that every
  communication with customers is consistent and
  that all ads and marketing activities are in sync
  with the brand values.

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Managing Perceptions

• Brand manual plays an important role in managing
  perceptions of your company or brand. Every time
  you interact with your customers, employees,
  suppliers, investors, media, and the community,
  it is essential to create and reinforce a
  consistent perception of your brand. Brand manual
  helps you to achieve that goal.

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Launch of new products/services

• The brand manual is also used to introduce new
  products or services which must be consistent
  with the existing brand values.

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