What is MBA in marketing management?

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What is MBA in marketing
management?
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• Developing a strategy to reach the end customers
  desires and needs of the end customer with the
  organisations products and services is the role
  of a marketing manager. Thus, Executive MBA in
  Marketing Management involves the following
  activities
• Planning
• Organising
• Directing
• Motivating
• Coordinating
• Controlling
• Marketing is the unique blend of activities that
  help to satisfy the needs and demands of the
  customers through organised process.

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What is the scope of MBA in marketing management?

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• The scope of marketing managers is quite wide in
  terms of job as well as salary. You would get to
  explore different fields as marketing managers
  are required in different sectors such as
  industrial units, chemical industries,
  hospitality sector, educational sector, lifestyle
  se

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What is Eligibility Criteria For Marketing in
MBA?

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• Usually the eligibility criteria for Executive
  MBA in Marketing Management requires you to have
  minimum 50 aggregate as your graduation score
  from a recognized college or a University. This
  percentage may differ from college to college.
• This also requires you to have passed central
  examinations such as CAT, MAT, XAT, GMAT etc.
  There also a group discussion round and a round
  of personal interview for final selection.

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What Can I Do with Marketing in MBA?

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• As a marketing manager you will have a lot of
  responsibilities such as
• Setting goals and objectives for a specific time
  period. These may be long term goals or short
  term goals and should be communicated to the
  employees involved clearly and precisely.
• Selecting the market as per the customer base is
  another essential duty that may fall under you.
  You need to identify where your products and
  services would be duly profitable for sale.

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What are Executive MBA Marketing Subjects?
(Syllabus / Curriculum)
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• As a marketing manager you will get to acquire
  knowledge about the following subjects
• Marketing management principles
• Economics
• Operation Management
• Managerial Accounting
• Research Methodology
• Communication strategy at all levels
• Financial Management
• Human Resource Management
• Apart from the above subject you will also be
  given practical learning assignments such as
  sales marketing projects, case studies, research
  studies and acquire soft skills for personality
  development.

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• ITM Institute offers Executive MBA and PGDM
  Course. Know about the various courses and
  specializations offered by visiting the
  Institutes website
• Website - https//www.itm.edu/

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Resources

• RESOURCES
• Images
• www.freepik.com

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