Search Engine Optimization

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Search Engine Optimization
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What Is Search Engine Optimization??

• Search engine optimization (SEO) is the process
  of affecting the online visibility of
  a websites or a web page in a web search engine's
  unpaid resultsoften referred to as "natural",
  organic", or "earned" results.SEO may target
  different kinds of search, including image
  search, local search, video search, academic
  search, news search and industry-specific
  vertical search engines.

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Why SEO Important?

• In todays competitive market, SEO is more
  important than ever. Search engines serve
  millions of users per day looking for answers to
  their questions or for solutions to their
  problems.
• If you have a web site, blog or online store, SEO
  can help your business grow and meet the business
  objectives.

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Types Of SEO

1. On Page
2. Off Page

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On Page SEO
The changes are done within the web page content
known as On Page Optimization.
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Off Page SEO

Off page SEO refers to techniques that can be
used to improve the position of a web site in the
search engine results page (SERPs).
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Keywords
SEO keywords are the key words and phrases in
your web content that make it possible for people
to find your site via search engines. A website
that is well optimized for search engines "speaks
the same language" as its potential visitor base
with keywordsfor SEO that help connect searchers
to your site.
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Search Engine Optimization Techniques

1. Black Hat SEO

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2. White Hat SEO
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