5 Steps to Creating More Customer Value - PowerPoint PPT Presentation

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5 Steps to Creating More Customer Value

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Creation of customer value is very often overlooked, mainly because it is not tangible, but the fact is delivering greater customer value ensures your business alive. In return for the values, the customer’s offer money and loyalty to the companies. – PowerPoint PPT presentation

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Title: 5 Steps to Creating More Customer Value


1
5 Steps to Creating More Customer Value
2
Creation of customer value is very often
overlooked, mainly because it is not tangible,
but the fact is delivering greater customer value
ensures your business alive. In return for the
values, the customers offer money and loyalty to
the companies.
3
What is a customer value?
  • Every day, the consumers make buying decisions,
    be it a coffee or Smartphone. In each and every
    decision, the consumers question is the same,
    Will I get a worthy product for the money I pay
    for? A customer value is the gain obtained by
    the consumer, against the cost he pays.
  • Each consumer is different and packed with
    various needs and resources. Therefore, no two
    customers can tag the same value to a product.

4
Identifying customer segments
  • Identifying and categorizing customers with the
    help of Big Data analysis through a well designed
    CVM can create greater customer value, when
    compared to the competitors. Depending upon
    various factors like geographic proximity,
    friendly customer service, affordable charges,
    parking facilities, a range of products, etc., a
    customer value is determined.

5
Understand the motives
  • A regular conversation with the customers helps
    to understand their motives, actions and
    reactions. In other words, make use of automatic
    CVM software that capture and synthesize data,
    which explicitly exhibit the opportunities to
    help their needs. We should remember that the
    customers are the source of current profitability
    and the foundation for the growth in the future.
    Create new values that can last longer for a
    business to behold any economical calamities.
    Whenever possible, lower the profit and
    deliver more value.

6
Creating better value
  • While the creation of more value speaks for the
    quantitative value, better value stands for
    expanding the existing value. Increase the
    intangible value by changing the intensity,
    application or impact of your campaigns. In other
    words, deliver a powerful punch and trigger the
    current value to influence the customers.
  • Changing the messages of communication, modes of
    communication etc., can be beneficial to create
    better value. For example, the Xeragos CVM
    platform has an increasing impact on the
    customer value with multi-channel dialogue boxes.
    Understand the usage and factors behind the
    needs of the customers, with the help
    of an intelligently captured data
    and make informed decisions.

7
Understand the value proposition
  • To understand the value proposition, find the
    different benefits delivered to the customers and
    the amount collected from the consumer. This may
    vary according to the customer segment and how
    they perceive things. Create a win-win strategy,
    which maximizes the profitability. As the high
    profitability customers do not hesitate to pay
    the additional amount, intimate the new offers,
    events, contests, etc.

8
Investment for customers
  • The capital investments for adding business value
    may be the trend in the CVM industry, but the
    Xeragos CVM platform does not require any
    additional capital rather the users pay only for
    the usage, as the software is available on the
    cloud.

Whenever possible, add service to the work, which
automatically improves the ability to deliver
more customer values.
9
Content Credits
  • Xerago Customer Value Maximization Company
  • HTTPS//WWW.XERAGO.COM
  • Xerago is a multi-national Customer Value
    Maximization company with offices in San
    Francisco Bay Area, Singapore, Hong Kong, Dubai,
    and India. Xerago works with organizations where
    customer revenues are spread over the lifetime of
    the relationship, such as Retail Banks,
    Insurance, Telco, Retailers, Ecommerce,
    Hospitality and High Technology companies, to
    name a few.
  • Xerago's mission is to help organizations drive
    continuous, ongoing value from their customers.
    We call this Customer Value Maximization.
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