Turkey Cold Chain Market Led by emergence of E-Commerce, Food Delivery and Growing Trend of Modern Grocery retailers: Ken Research - PowerPoint PPT Presentation

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Turkey Cold Chain Market Led by emergence of E-Commerce, Food Delivery and Growing Trend of Modern Grocery retailers: Ken Research

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Societal changes, rapid urbanization, changing consumer habits, and others are some of the several reasons that derive the demand for frozen food in Turkey. Growing number of women in workplace has led to increase in demand for frozen and pre-packed food.. Source:  Contact Us: Ken Research Ankur Gupta, Head Marketing & Communications Sales@kenresearch.com +91-1244230204 – PowerPoint PPT presentation

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Title: Turkey Cold Chain Market Led by emergence of E-Commerce, Food Delivery and Growing Trend of Modern Grocery retailers: Ken Research


1
Turkey Cold Chain Market Led by emergence of
E-Commerce, Food Delivery and Growing Trend of
Modern Grocery retailers Ken Research
2
Societal changes, rapid urbanization, changing
consumer habits, and others are some of the
several reasons that derive the demand for frozen
food in Turkey. Growing number of women in
workplace has led to increase in demand for
frozen and pre-packed food
3
Turkey cold chain industry is in its nascent
stages and hence lacks proper infrastructure. The
condition of roads is poor in rural parts of the
country and the vehicle fleet is gradually
becoming obsolete, as newer products in the
market require a transportation fleet with the
latest technology. Furthermore, the
availability of cold storage space in the country
does not meet the demand for it, which poses a
great challenge to the cold chain industry. The
entire logistical process needs to be optimized
as at many instances there are delays in
unloading, lack of refrigeration and improper
coordination along the supply chain.
4
The cold chain market in Turkey is witnessing a
gradual increase in the number of value added
service providers because of a heightened demand
in the local and international market. This has
led to cold chain companies in realizing the
benefits of providing end-to-end services to its
customers. Companies such as Polar Express have
already started providing a range of value added
services to its customers and has plan to expand
its spectrum of service.
5
Traditionally, fresh produce was used for
preparing food, but due to the rapid urbanization
and convenience there has been a shift in the
preference of Turkish consumer towards frozen
food. Economic factors such as rise in prices of
fresh produce are also playing a big role in
changing consumption patterns. There is also
demand for foreign foods and imported or luxury
food brands by the consumer class with higher
income levels. The aforementioned reasons
collectively have led to the growth in demand for
frozen food in Turkey. The ice-cream and frozen
desserts industry in Turkey in 2017 was around
USD 959.5 million and is expected to reach USD
1,100.4 million by 2022.
6
The companies have started forming strategic
alliances with e-commerce, especially with
companies dealing in delivering of fresh food,
fish, sea food and meat products. The development
and integration of e-commerce with cold chain has
provided greater level of opportunity to the new
players to enter into the market. The
E-Commerce market for 2017 in Turkey is estimated
to be USD 5,738 million. The increased
penetration of digital systems in the country has
bolstered the sales through ecommerce portals.
7
The report titled Turkey Cold Chain Market by
Cold Storage and Transport, by Product Type
(Bakery, Confectionary, Dairy, Meat Sea Food,
Vaccines Pharmaceutical, Fruits Vegetables,
Chemicals) - Outlook to 2022 by Ken Research
suggested a positive CAGR of 7.3 in terms of
total revenue in the next 5 years till 2022.
The Turkish cold chain industry is expected to
grow due to high growth in consumption of frozen
food products, continuing shift in consumption
and buying patterns that is observing more
customers buying frozen products in supermarkets
than in wet markets, growing number of
supermarkets throughout the country, governments
support through various incentive programs and
increasing trading activities.
8
Source https//www.kenresearch.com/automotive-tra
nsportation-and-warehousing/logistics-and-shipping
/turkey-cold-chain-market/142326-100.html Contact
UsKen ResearchAnkur Gupta, Head Marketing
CommunicationsSales_at_kenresearch.com91-124423020
4
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