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India Tile Market Research Report to 2022: Ken Research


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Title: India Tile Market Research Report to 2022: Ken Research

India Tile Market Research Report to 2022 Ken
  • How the India Tiles Market is positioned?
  • India tiles market grew at a five year CAGR of
    during period FY'2012-2017. The revenue of the
    industry has shown an increase from INR Crore
    in the FY2012 to INR Crore in the FY2017.
    Earlier, people used cemented flooring and stones
    in their houses and other commercial spaces. The
    urge for the rise in standard of living and
    modernization implied the introduction of tiles
    in the Indian market. Initially the key customers
    in the segment included high end residential
    construction, aviation, education and healthcare.
    With the passage of time and development in
    technology it has

become more economical and now they are used on
walls and roofs also. The major growth driver of
the India Tiles Industry is the infrastructural
growth. The market is fragmented between few
organised and many unorganised family owned
businesses. The easier credit accessibility and
tax benefits for getting housing loans led to
increase in the number of new households in
India. Rise of urbanization in India and urge of
better lifestyle and job opportunities created
demand for well finished houses. Shift in
consumer preferences to demand for large size
better looking tiles due to easy availability and
affordability of tiles has also boomed the India
Tiles Market. The government has also played a
major role in the mushrooming demand for tiles by
initiating policies aimed at achieving growth in
urban and rural sectors in terms of
infrastructural growth. India tile market is
expected to register a constant growth in demand
owing to rising demand for good quality real
estate in commercial and residential sector. All
major companies have positive outlook about the
market in the near future and are planning to
expand their manufacturing and distribution
network in the near future.
Segmentation by Type of Tile Floor tile
constitute a major market share ( ) on account
of larger area availability for application. Most
of the newly constructed houses and commercial
complexes are using tiles for flooring due to
ease of installation and easy availability in
variety of forms based on the requirement of
individual product. The share of wall tiles is
low generating only of the revenue on account
easy availability of substitutes including
wallpapers, paints and others. Segmentation by
Type of Material Revenue share from vitrified
tiles accounted for of the market share by
value. These tiles have better resistance to
damage as they less brittle compared to ceramic
tiles. Revenue share from ceramic tiles accounted
for of the market share by value. The lower
share in value terms is in account of being less
expensive. Moreover, these tiles are brittle in
nature so cannot be applied in commercial spaces
as they are unable to without high footfall.
Segmentation by Market Organization Revenue share
for unorganised players accounted for of the
market share by value. The price differential
created by the unorganised players attracts price
sensitive customers providing a higher revenue
share by offering products at a lower cost.
Revenue share for organised players accounted for
of the market share by value. They offer
products at a higher cost thus have lower revenue
shares as they fail to attract customers that are
price sensitive. Segmentation by New-Order and
Replacement Demand The new order demand for tiles
is high with a share of on account of an
increase in the number of new residential units
and increase in the commercial space from
thousand square meter in FY 2011 to thousand
square meter in FY 2017. The replacement demand
for tiles has a low share of on account of a
longer replacement cycle with a life span of
tiles being years for medium quality tiles and
years for high durable quality tiles.
Snapshot on roof Tile Market The India roof tiles
market is broadly classified into two segments
i.e. handmade tiles and machine made tiles.
According to the census 2011, 40 of houses were
constructed using the traditional roofing
materials. Traditional clay tiles used to be the
first choice for roofing solutions to homes but
since the introduction of concrete tiles that
come in various colors and are less expensive (as
compared to clay tiles), the market has been
taken over by the concrete tiles in India. Roof
tiles add a style statement to the roofs and can
transform them into masterpieces. Roof tiles have
reflective properties, which help to increase the
efficiency of heating and cooling systems. The
roof tiles are delicate and fragile in nature
they may tend to break due to external damages
and heavy winds or hailstorms. The major players
in organized sector include Kajaria, H R
Johnson India, Orient Bell Tiles Ltd and Somany
Ceramics. Some of the other players in this
sector include Kap India Tiles, Monier Roofing
Pvt. Ltd., Pionnier Roofing Co. and Wienerberger
India Pvt. Ltd. With infrastructure and
industrial boom being the primary demand driver
for this sector, increasing investment in
infrastructure development by the
Indian Government on account of introduction of
policies such as Smart cities, Housing for all by
2022 and Swachh Bharat Mission will drive the
demand for roofing tiles in India in the near
future. Snapshot on India Stone Flooring
Market Stone flooring is a growing segment in
India flooring market. Variety of stones is mined
in India for domestic consumption and export.
Marble and granite are two most commonly used
stones in construction. Rajasthan is a major
state where marble is mined for further
processing as flooring stone. Granite is majorly
mined in Madhya Pradesh, Orissa, Tamil Nadu,
Karnataka, Jharkhand, Chhattisgarh, Rajasthan and
Andhra Pradesh. Revenue from sale of granite
and marble stone for flooring was estimated at
INR crore. Market for granite was majorly
export dominated where as market for marble was
majorly for domestic consumption. Top 3 export
destinations for marble export were China, USA
and Norway. Top export destinations for granite
export in FY2017 were Saudi Arabia (INR crore)
USA (INR crore), Germany (INR crore), Iraq
(INR crore).
  • Market for marbles for flooring in India is very
    fragmented with very few players having Pan India
    presence. It is expected that revenue generation
    from sale of stones (marble and granite) for
    building purpose will generate INR crore in
    FY2022. GST, environmental regulation and easy
    application of tile and other flooring substitute
    are some key factors that may impact the demand
    in future. Stone flooring especially using
    marbles is still the symbol for exotic and
  • Snapshot on India Wood Flooring Market
  • The present wooden flooring market in India is
    predominantly in the commercial sector accounting
    for more than half of the consumption with the
    remaining share by the residential sector.
    Majority of the demand comes in renovations with
    minor contribution coming from new construction
    activity. Products sale is mainly driven by the
    recommendation from architects, installation
    personnel, and contractors. Pergo, Power Dekor
    Group, Classen, Kronotex, TEKA, and Ekowood,
    Greenply (Floormax), Greenlam (Mikasa) are some
    key wood flooring companies selling their product
    in India. It is expected that market will more
    than double in next

five years with rise in dominance of Indian
companies such as Green lam and Greenply.
Companies operating in this segment plan to
increase the brands visibility using innovative
marketing techniques and improving distribution
network and product visibility. Future Outlook
to India Tile Market By Revenue The India wall
and floor tile market had witnessed a positive
growth rate past five years and the market is
anticipated to grow at a CAGR of during the
forecast period, FY2018-2022. The growth in the
market during the forecast period will be
attributed to factors such as rising number of
residential units and commercial spaces due to
migration of rural people to urban areas, the
increase in government initiatives towards
infrastructural growth, increase in the personal
disposable income in India and anticipated
innovations in the tiles industry. By Type of
Tile Demand for floor tiles is expected to
register constant increase and may account for
of the total tile sales in FY2022 generating
revenue of INR crore. All major companies are
expanding their
production capacity by expanding existing
facilities or through acquisitions and joint
ventures. Wall tiles expected to find increased
use in kitchens and washrooms where walls need
protection from continuous exposure to wet and
moist surrounding. Companies Cited in the
Report List of Companies
Companies Covered in the Report Kajaria HR
Johnson Somany Nitco Orient Bell
Major Players RAK
ceramics Sun heart Vermora Murudeshwar Green
Ply Greenlam
  • Key Topics Covered in the Report
  • Production Tiles in India
  • Tile Export from India
  • Ceramic Tiles Growth India
  • Major Tile Producers in India
  • Ceramic Tiles Industry in India
  • Tile Market Size Forecast
  • India Ceramic Tile Market
  • India Wooden Flooring Market
  • Tile Manufacturing Hub in India
  • For more information on the research report,
    refer to below link
  • https//

Related Reports by Ken Research https//www.kenres
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ard-facility-management-market/126973-97.html Con
tact Ken Research Ankur Gupta, Head Marketing
Communications 91-124-423
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