How Influencer Marketing Became a Brand Strategy | One Impression

1
How Influencer Marketing Became a Brand Strategy
One Impression

• One Impression has successfully completed
  multiple Influencer Marketing campaigns in the
  fields of fashion, lifestyle and grooming. The
  results achieved show that Influencer Marketing
  can drastically improve your business. Heres how

2
(No Transcript)
3

• Expands The Reach Of Your Brand
• Reaching and growing your audience is one of the
  most challenging scenarios for any brand.
  Influencer Marketing helps a brand, in a cost
  effective way, to reach new markets and gain
  access to potential customers.
• Increases Trust In Your Brand
• Most consumers trust recommendations from the
  people they know or are following, people are
  more likely to purchase from a brand after they
  have heard a positive review from someone they
  trust. Influencers are highly trusted by their
  audience, which directly increases the
  credibility of the brand leading to increase in
  sales.

4

• Drives Sales
• 75 of consumers identify word of mouth as a key
  influencer in their purchasing decisions. An
  Influencer Marketing campaign can help in
  increasing conversions of a product or service.
  Influencer Marketing generates ROI that is over
  10 times greater than traditional digital
  campaigns.
• Improves Search Engine Rankings
• Partnering with Influencers for features and
  reviews of your products or services on their
  blogs and social media pages helps in building
  high-quality user content that drives traffic to
  your site and improves your search engine
  ranking. In other words, Influencers can quickly
  generate a trending dialogue around your brand.
  The more people mention your brand on social
  media, the more popular and relevant your brand
  becomes on Google.

5
(No Transcript)
6

• Consumers Pay Attention
• Today, people do not pay attention to traditional
  advertisements in Print media, Television, Radio
  etc. but everyone pays attention to their social
  pages as they have access to more relevant data
  of their choosing. There are strong signs that
  Influencer Marketing is the marketing necessity
  of the future.
• Easy To Track Results
• Every picture posted online generates a lot of
  useful data??the number of times a picture has
  been viewed, unique number of people who have
  seen the post and also how many people interacted
  with the post by liking, commenting, saving or
  sharing the post. Every interaction and every
  time a site is visited via Influencer Marketing
  can be recorded and analysed. These valuable
  insights related to your target audience can have
  a major impact on your business campaigns.

7

• Cost Effective
• As compared to traditional Celebrity
  endorsements, Influencer Marketing is cost
  effective. Celebrities might have millions of
  followers but very less number of people believe
  that they are actually a fan of the product or
  service being endorsed. Influencer Marketing is
  more beneficial for brands as the campaigns are 5
  times more efficient per engagement than
  traditional celebrity endorsements.
• For brands looking to create a public impact,
  Influencer Marketing is the way to the future.

8

• Contact Us
• Spaces, 16th Floor, Building 9 Tower A,
• DLF Cyber City, Phase 2, Gurgaon 122002
• 91- 9888761888
• hello_at_oneimpression.co.in
• Website - https//www.oneimpression.co.in