How Influencer Marketing Became a Brand Strategy | One Impression - PowerPoint PPT Presentation

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How Influencer Marketing Became a Brand Strategy | One Impression

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Being An Influencer — With the explosion of Influencer Marketing in India, specially in metropolitan cities, the Influencer industry is now getting competitive. The number of Influencers is steadily rising due to increased awareness among Influencers, and extensive guides and tips are readily available online on how to become a successful Influencer. – PowerPoint PPT presentation

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Title: How Influencer Marketing Became a Brand Strategy | One Impression


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How Influencer Marketing Became a Brand Strategy
One Impression
  • One Impression has successfully completed
    multiple Influencer Marketing campaigns in the
    fields of fashion, lifestyle and grooming. The
    results achieved show that Influencer Marketing
    can drastically improve your business. Heres how

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  • Expands The Reach Of Your Brand
  • Reaching and growing your audience is one of the
    most challenging scenarios for any brand.
    Influencer Marketing helps a brand, in a cost
    effective way, to reach new markets and gain
    access to potential customers.
  • Increases Trust In Your Brand
  • Most consumers trust recommendations from the
    people they know or are following, people are
    more likely to purchase from a brand after they
    have heard a positive review from someone they
    trust. Influencers are highly trusted by their
    audience, which directly increases the
    credibility of the brand leading to increase in
    sales.

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  • Drives Sales
  • 75 of consumers identify word of mouth as a key
    influencer in their purchasing decisions. An
    Influencer Marketing campaign can help in
    increasing conversions of a product or service.
    Influencer Marketing generates ROI that is over
    10 times greater than traditional digital
    campaigns.
  • Improves Search Engine Rankings
  • Partnering with Influencers for features and
    reviews of your products or services on their
    blogs and social media pages helps in building
    high-quality user content that drives traffic to
    your site and improves your search engine
    ranking. In other words, Influencers can quickly
    generate a trending dialogue around your brand.
    The more people mention your brand on social
    media, the more popular and relevant your brand
    becomes on Google.

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  • Consumers Pay Attention
  • Today, people do not pay attention to traditional
    advertisements in Print media, Television, Radio
    etc. but everyone pays attention to their social
    pages as they have access to more relevant data
    of their choosing. There are strong signs that
    Influencer Marketing is the marketing necessity
    of the future.
  • Easy To Track Results
  • Every picture posted online generates a lot of
    useful data??the number of times a picture has
    been viewed, unique number of people who have
    seen the post and also how many people interacted
    with the post by liking, commenting, saving or
    sharing the post. Every interaction and every
    time a site is visited via Influencer Marketing
    can be recorded and analysed. These valuable
    insights related to your target audience can have
    a major impact on your business campaigns.

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  • Cost Effective
  • As compared to traditional Celebrity
    endorsements, Influencer Marketing is cost
    effective. Celebrities might have millions of
    followers but very less number of people believe
    that they are actually a fan of the product or
    service being endorsed. Influencer Marketing is
    more beneficial for brands as the campaigns are 5
    times more efficient per engagement than
    traditional celebrity endorsements.
  • For brands looking to create a public impact,
    Influencer Marketing is the way to the future.

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  • Contact Us
  • Spaces, 16th Floor, Building 9 Tower A,
  • DLF Cyber City, Phase 2, Gurgaon 122002
  • 91- 9888761888
  • hello_at_oneimpression.co.in
  • Website - https//www.oneimpression.co.in
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