How to Use Popups: A Beginner’s Guide with Best Practices

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HOW TO USE POPUPS A Beginners Guide with Best
Practices
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(No Transcript)
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• The best ways to use popups

• A well-timed popup gives you a second opportunity
  to connect with your visitors, effectively
  doubling your chances of converting them. Lets
  look at the best ways you can use good popups
  so they provide a benefit to your site.

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• Best practices for Using popups

• These are some dos and donts to make sure
  your popups wont annoy your visitors and will
  benefit your site.

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Dont use entry popups
If you would ask me to describe bad popups, I
would probably say, the ones that appear
immediately when you enter a website. A smart
marketer will only display popups based on
engagement when visitors are ready for another
message. Even if you use a timed-based display,
you should wait at least 5 seconds, and much
longer in most cases.
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02
Segment your visitors

• A one-size-fits-all strategy is never good for
  marketing. And its true for popups as well. You
  need to divide your visitors into segments, and
  provide each segment a relevant experience.
• Here are the best ways to segment your visitors
• Engagement-based targeting
• Geo-targeting
• Traffic source
• Cart value and cart content
• Campaign-based
• Exclude visitors
• Custom variables

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03
Dont communicate the same message for everyone
With all the different options for segmenting
your visitors, you should definitely not display
the same message for every visitor. You should at
least differentiate between existing customers
and prospects. But you can create more groups
based on the stages in the buying process, from
awareness to purchase. You can also use Dynamic
Text Replacement. This helps you show more
customized messages to your visitors. You can
automatically change the message of your popups
based on variables you choose, for example,
geo-targeting by country.
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04
Focus on only one goal
You shouldnt overwhelm your visitors with too
much information on your popup. Focus on only one
goal and your CTA should embrace that goal in a
clear and straightforward way.
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05
Less is more
In the case of popups, the less is more theory
is 100 true. The less information you ask about
your visitors, the more conversions you will get.
In most cases, an email address and a first name
are enough. But if you dont need to personalize
your messages in the future, you should only ask
for an email address.
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FoLlow a minimalist approach in design
Your popup should have a minimalist feel to be
up-to-date with the latest design trends. Use
bright and bold colors that fit the design of
your site, simple and clear text without a lot of
content, and only one main image. Too much
distraction on a popup can reduce conversions.
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07
Update your campaigns regularly
Testing and optimizing your popups will help you
to achieve better results and improve
conversions. Take the time to create
Holiday-focused campaigns and end-of-season sale
campaigns. Update your designs to reflect each
campaign.
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