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CGD 318 MART Possible Is Everything / cgd318mart.com

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CGD 318 Week 1 DQ 1 What is Public Relations CGD 318 Week 1 DQ 2 Public Relations and Crisis Management CGD 318 Week 1 Quiz CGD 318 Week 2 DQ 1 Public Relations Research CGD 318 Week 2 DQ 2 Publics & Public Opinion CGD 318 Week 2 Assignment To Accept or Reject a Client CGD 318 Week 2 Quiz CGD 318 Week 3 DQ 1 The Audience – PowerPoint PPT presentation

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Title: CGD 318 MART Possible Is Everything / cgd318mart.com


1
CGD 318 MART Possible Is Everything /
cgd318mart.com
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CGD 318 MART Possible Is Everything /
cgd318mart.com
CGD 318 Entire Course FOR MORE CLASSES
VISIT www.cgd318mart.com CGD 318 Week 1 DQ 1 What
is Public Relations CGD 318 Week 1 DQ 2 Public
Relations and Crisis Management CGD 318 Week 1
Quiz CGD 318 Week 2 DQ 1 Public Relations
Research CGD 318 Week 2 DQ 2 Publics Public
Opinion CGD 318 Week 2 Assignment To Accept or
Reject a Client CGD 318 Week 2 Quiz CGD 318 Week
3 DQ 1 The Audience CGD 318 Week 3 DQ 2 Public
Relations Tactics CGD 318 Week 3 Assignment News
Release CGD 318 Week 3 Quiz CGD 318 Week 4 DQ 1
Global Impact of Public Relations
3
CGD 318 MART Possible Is Everything /
cgd318mart.com
CGD 318 Week 1 DQ 1 What is Public Relations FOR
MORE CLASSES VISIT www.cgd318mart.com What is
Public Relations? Assess a minimum of two
definitions of public relations from the course
materials and your own research. Compare and
contrast the major differences and
interrelationships between public relations and
journalism. Has public relations influenced your
buyer behavior? Synthesize the course materials
and other research to support your response.
Respond substantively to at least two of your
classmates postings.
4
CGD 318 MART Possible Is Everything /
cgd318mart.com
CGD 318 Week 1 DQ 2 Public Relations and Crisis
Management FOR MORE CLASSES VISIT www.cgd318mart.c
om Public Relations and Crisis Management. Review
the video, Jack Welch on Toyota's PR Disaster.
How does Dr. Welch assess Toyotas performance?
Based on the course materials and the video and
other research, synthesize the concepts and give
an illustration of how Toyota might have changed
public perception using PR in responding to this
crisis. Respond substantively to at least two of
your classmates postings.
5
CGD 318 MART Possible Is Everything /
cgd318mart.com
CGD 318 Week 1 Quiz FOR MORE CLASSES
VISIT www.cgd318mart.com Quiz 1.         When
steps are taken to repair damage from the crisis
and to prevent it from happening again, it is
what type of strategy? 2.         According to
the text, clients often criticize public
relations firms for all of the following
EXCEPT 3.         What is not a contingency
factor that public relations professionals must
take into account in managing a conflict with its
public? 4.         Environmental activist John
Muir used public relations tactics to 5.        
When organizational policy requires that line
managers at least listen to appropriate staff
experts before deciding on a strategy it is
referred to as 6.         Many practitioners
self-select technician roles because
they 7.         Which is a factor in fueling the
trend toward integrated communication approach in
public relations? 8.         In issues
management, if the company decides the emerging
issue is potentially damaging, what is the next
step?
6
CGD 318 MART Possible Is Everything /
cgd318mart.com
CGD 318 Week 2 Assignment To Accept or Reject a
Client FOR MORE CLASSES VISIT www.cgd318mart.com T
o Accept or Reject a Client. A well-known
professional baseball player is suspected of
having used steroids and other performance-enhanci
ng drugs. He has not been charged. His agent asks
you to advise and assist him in handling the
intense media interest in the case. He wants you
to try to place favorable stories about the
baseball star in the media and create a positive
environment for him. If formally accused, it
could mean irreparable damage to his baseball
career. You are not asked to do anything
unethical. The money is quite good, and you know
the publicity from working on the case will
probably help your public relations consulting
career, especially if the athlete is exonerated.
Would you take the account? The agent tells you
confidentially that the athlete has admitted that
he took some substance that was unknown to him,
but may have been steroids. Does this information
affect your decision? What are the ethics of the
situation as you see them? Write a proposal to
your business partners regarding the situation.
Answer any questions brought up in the case and
compare the case to at least one similar case
with a well-known ballplayer found through your
research.
7
CGD 318 MART Possible Is Everything /
cgd318mart.com
CGD 318 Week 2 DQ 1 Public Relations Research FOR
MORE CLASSES VISIT www.cgd318mart.com Public
Relations Research. Identify a minimum of five
ways research is used in public relations.
Discuss the role of public relations research in
setting organizational short-term and long-term
goals within an organization. Assess the manner
in which public relations research can help
professionals build and shape PR campaigns.
Respond substantively to at least two of your
classmates postings
8
CGD 318 MART Possible Is Everything /
cgd318mart.com
CGD 318 Week 2 DQ 2 Publics Public Opinion FOR
MORE CLASSES VISIT www.cgd318mart.com Publics
Public Opinion. Choose an organization and
identify its key audiences, or publics. Assess
how these publics can have their opinion shaped.
Compare and contrast the influence of the
different types of opinion leaders and their
influence on shaping public opinion. Respond
substantively to at least two of your classmates
postings.
9
CGD 318 MART Possible Is Everything /
cgd318mart.com
CGD 318 Week 2 Quiz FOR MORE CLASSES
VISIT www.cgd318mart.com Quiz 1.         Any
false statement about a person or organization
that creates public contempt, hatred, ridicule,
or inflicts injury on reputation is known
as 2.         Motivational objectives are more
difficult to accomplish because 3.         What
persuasive tactic is being used when a political
candidate begins to use the issue of employment
if the poll indicates that unemployment is a key
issue? 4.         Which is not an aspect of
timing in a public relations program? 5.        
Which of the following is an example of an
informational objective? 6.         Public
relations professionals protect trademarks in all
the following ways EXCEPT 7.         The mass
media are influential in forming a persons
opinion when the information provided 8.        
The selection of facts and data to build an
overwhelming case on one side of an issue, while
concealing the other side, is known
as 9.         Which is not an example of a
formal opinion leader?
10
CGD 318 MART Possible Is Everything /
cgd318mart.com
CGD 318 Week 3 Assignment News Release FOR MORE
CLASSES VISIT www.cgd318mart.com News
Release. Review the section entitled The Format
of a News Release in the beginning of Chapter
10. Choose an existing product or a made up
product and write a one to two page news release
(not including title and reference pages)
announcing the introduction of the new product
using the provided format. Include at least one
scholarly resource in addition to the course text.
11
CGD 318 MART Possible Is Everything /
cgd318mart.com
CGD 318 Week 3 DQ 1 The Audience FOR MORE CLASSES
VISIT www.cgd318mart.com The Audience. Select and
discuss one of the following questions. Conduct
research using the text and the Universitys
Online Library to support the position you take.
Respond substantively to at least two of your
classmates postings. a. Assess the public
relations implications of the senior market in
the United States. Identify a specific senior
audience. Is this an influential audience? Why or
why not? b. Determine the characteristics of the
youth (Generation X and Generation Y). What are
the public relations implications regarding the
use of their media habits and preferences?
12
CGD 318 MART Possible Is Everything /
cgd318mart.com
CGD 318 Week 3 DQ 2 Public Relations Tactics FOR
MORE CLASSES VISIT www.cgd318mart.com Public
Relations Tactics. Review the public relations
communications instruments in Chapter 10, such as
news releases, brochures, and broadcast media.
Select an organization, and compare and contrast
the strengths and limitations of two instruments
used by the organization. Which tactic is least
effective and why? Which tactic is most effective
and why? Synthesize the course materials and
other research to support your response. Respond
substantively to at least two of your classmates
postings.
13
CGD 318 MART Possible Is Everything /
cgd318mart.com
CGD 318 Week 3 Quiz FOR MORE CLASSES
VISIT www.cgd318mart.com Quiz 1.         This
form of news delivery to television stations must
be carefully considered because of the
cost. 2.         The most widely used document
issued by practitioners to news media is
the 3.         Which is a good public relations
tech tool of internal communication with
employees? 4.         What is the principal media
impact and attraction of American
Idol? 5.         Major advantages of
computer-stored mailing lists include all of the
following EXCEPT 6.         A softening-up
process that involves inviting media to a
gathering where the host usually makes a pitch
at the end of a socializing period is called
a 7.         Which is NOT a frequently used
technique at the local television station
level? 8.         A major selling point for a
radio media tour is
14
CGD 318 MART Possible Is Everything /
cgd318mart.com
CGD 318 Week 4 DQ 1 Global Impact of Public
Relations FOR MORE CLASSES VISIT www.cgd318mart.co
m Global Impact of Public Relations. Select an
organization from the United States that conducts
business in countries other than the U. S., and
assess the impact of global public relations on
buyer behavior (hint Coca-Cola, Disney,
McDonalds, etc.). Respond substantively to at
least two of your classmates postings.
15
CGD 318 MART Possible Is Everything /
cgd318mart.com
CGD 318 Week 4 DQ 2 Business, Sports, Tourism,
and Entertainment FOR MORE CLASSES
VISIT www.cgd318mart.com Business, Sports,
Tourism, and Entertainment. Synthesize the course
materials and evaluate how the public relations
professional educates the media using a specific
example either from a corporation, a sports
celebrity, tourism (for a state, for example), or
for an entertainer. Respond substantively to at
least two of your classmates postings
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CGD 318 MART Possible Is Everything /
cgd318mart.com
CGD 318 Week 4 Quiz FOR MORE CLASSES
VISIT www.cgd318mart.com 1.         Which is NOT
a Hofstedes cultural dimension that addresses a
cultural difference? 2.         The pinnacle of
corporate sponsorships is 3.         The refusal
to buy the products or services of a company is
called 4.         News releases in Malaysia
should be distributed to avoid confusion and
enhance understanding is 5.         About
one-third of U.S. corporate profits are generated
through 6.         Diversity in the workforce
impacts all the following EXCEPT 7.         With
regard to international public relations,
probably the most critical and underutilized tool
is the understanding of foreign 8.         Public
relations is a well-developed industry in many
nations around the world.  Which country is in
particular has a rapidly expanding industry that
is getting more sophisticated every
year? 9.         Research shows that many CEOs
view the media as
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CGD 318 MART Possible Is Everything /
cgd318mart.com
CGD 318 Week 5 DQ 1 Public Relations Non-Profit
Organizations FOR MORE CLASSES VISIT www.cgd318mar
t.com Public Relations Non-Profit
Organizations. Select a non-profit organization
(American Red Cross, Salvation Army, etc.) and
assess the role of public relations in that
non-profit organization. Compare and contrast at
least two characteristics between a for-profit
organization and a non-profit organization.
Respond substantively to at least two of your
classmates postings.
18
CGD 318 MART Possible Is Everything /
cgd318mart.com
CGD 318 Week 5 DQ 2 Public Relations in the 21st
Century FOR MORE CLASSES VISIT www.cgd318mart.com
Public Relations in the 21st Century. Select an
organization from the United States and assess
the methods with which this organization uses
communication instruments such as traditional or
social media for its public relations campaign.
To what extent has this company incorporated
newer media into its public relations strategy?
Use the course materials and other research data
to support your position. Respond substantively
to at least two of your classmates postings.
19
CGD 318 MART Possible Is Everything /
cgd318mart.com
CGD 318 Week 5 Final Paper (Public Relations of
Starbucks, Ford Motor) (2 Papers) FOR MORE
CLASSES VISIT www.cgd318mart.com This Tutorial
contains 2 Papers Focus of the Final Paper For
the Final Paper, you will be evaluating the
public relations practices at an organization
based on all the chapters in the course
text. Develop a paper that answers the following
questions based on the organization of your
choice. You may pick any organization as long as
your choice has information available to answer
the following questions. 1. Analyze how the
organization used public relations to create a
brand and influence public opinion. 2. How is
your selected organization adapting to the social
media sites and other venues in the 21st
century? 3. Identify a crisis that the
organization has faced or is facing and analyze
how it was or is being handled by the
organization (include an evaluation of the
organizations response to the crisis in your
analysis). 4. Compare and contrast the
similarities and differences between the public
relations campaigns of your .
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CGD 318 MART Possible Is Everything /
cgd318mart.com
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