MKT 421 Course Success is a Tradition / newtonhelp.com (1)

1
MKT 421 Course Success is a Tradition /
newtonhelp.com
The Best way to predict the Future is to create
it.....To Best way....
www.newtonhelp.com
2
MKT 421 Course Success is a Tradition /
newtonhelp.com
MKT 421 Final Exam Guide (New) For more course
tutorials visit uophelp.com is now
newtonhelp.com www.newtonhelp.com   1. A
__________ is a road map for the marketing
activities of an organization for a specified
future time period, such as one year or five
years. marketing dashboard marketing plan
3
MKT 421 Course Success is a Tradition /
newtonhelp.com
MKT 421 Final Exam Guide (New, 2017) For more
course tutorials visit uophelp.com is now
newtonhelp.com www.newtonhelp.com   __________ is
best defined as the process of continuously
obtaining information on events happening outside
a company to recognize and interpret possible
trends that affect marketing. Relationship
marketing Digital marketing Customer relationship
management Environmental scanning A
4
MKT 421 Course Success is a Tradition /
newtonhelp.com
MKT 421 Final Exam Guide For more course
tutorials visit uophelp.com is now
newtonhelp.com www.newtonhelp.com   1.
Blending the firm's promotion efforts to convey a
complete and consistent message is the goal of
Sales management communications.
Integrated promotional marketing. Sales
promotion communications.
5
MKT 421 Course Success is a Tradition /
newtonhelp.com
MKT 421 Solving the Problem Five-Step Marketing
Research Approach Presentation (2 PPT) For more
course tutorials visit uophelp.com is now
newtonhelp.com www.newtonhelp.com   his Tutorial
contains 2 Presentation The purpose of this
assignment is to place students in the active
role of a marketing manager with a problem
threatening the organization's survival. Students
will respond to a specific scenario that requires
them to address the concepts both critically and
creatively to solve the scenario's dilemma.
6
MKT 421 Course Success is a Tradition /
newtonhelp.com
MKT 421 Week 1 Discussion Question 1 For more
course tutorials visit uophelp.com is now
newtonhelp.com www.newtonhelp.com   Select an
organization with which you are familiar. How
does your selected organization use the different
components of the marketing mix? How does the
marketing mix affect the development of your
selected organizations marketing strategy and
tactics? How can your selected organization use
quantifiable elements to evaluate, monitor, and
control marketing effectiveness?
7
MKT 421 Course Success is a Tradition /
newtonhelp.com
MKT 421 Week 1 Discussion Question 2 For more
course tutorials visit uophelp.com is now
newtonhelp.com www.newtonhelp.com   Assume you
are the newly hired marketing manager of a
company. As you spend time with other peer
marketing managers, you realize that the company
doesnt place an emphasis on planning within the
marketing organization. Why is planning important
in marketing? What are the essential components
of a marketing plan? How would you convince your
supervisor that the marketing department should
produce formal marketing plans?
8
MKT 421 Course Success is a Tradition /
newtonhelp.com
MKT 421 Week 1 Elevator Pitch (2 Papers) For
more course tutorials visit uophelp.com is now
newtonhelp.com www.newtonhelp.com   This Tutorial
contains 2 Papers Create a 700-word elevator
pitch that includes the following Summarize
your background and what makes you unique (your
competitive advantage/differentiation) in a
one-paragraph elevator pitch. Identify three
to four companies for whom you want to work (your
target market and how you can fulfill its
needs/wants), and how you think your
9
MKT 421 Course Success is a Tradition /
newtonhelp.com
MKT 421 Week 1 Individual Assignment Favorite
Brand Paper (2 Papers) (New) For more course
tutorials visit uophelp.com is now
newtonhelp.com www.newtonhelp.com   This tutorial
contains 2 different papers Write a 750- to
1,000-word paper in which you identify your
favorite brand and explain why it is your
favorite. In the paper you should do the
following
10
MKT 421 Course Success is a Tradition /
newtonhelp.com
MKT 421 Week 2 Assignment Elements Of A Marketing
Plan Paper (New, 2 Papers ) For more course
tutorials visit uophelp.com is now
newtonhelp.com www.newtonhelp.com   This Tutorial
contains 2 Papers Watch the video case
study "Geek Squad A New Business for a New
Environment." Read the case study discussion on
pp. 88-89 of the Marketing text. Keep this case
study in mind as you complete this assignment.
11
MKT 421 Course Success is a Tradition /
newtonhelp.com
MKT 421 Week 2 Discussion Question 1 For more
course tutorials visit uophelp.com is now
newtonhelp.com www.newtonhelp.com   What is
marketing research? How has the Internet affected
marketing research? As a part of your answer,
address time, cost, approaches, and validity. Why
is marketing research important to developing
marketing strategy?
12
MKT 421 Course Success is a Tradition /
newtonhelp.com
MKT 421 Week 2 Discussion Question 2 For more
course tutorials visit uophelp.com is now
newtonhelp.com www.newtonhelp.com   What is
competitive intelligence? What is the importance
of competitive intelligence and analysis in
modern-day marketing? How can a companys
marketing organization ensure that it is able to
identify newly emerging competitors in time to
plan and execute an effective marketing strategy
in response to these competitors?
13
MKT 421 Course Success is a Tradition /
newtonhelp.com
MKT 421 Week 2 Individual Assignment Marketing
Mix Presentation (2 PPT) For more course
tutorials visit uophelp.com is now
newtonhelp.com www.newtonhelp.com   This Tutorial
contains 2 Different PPT Select a company
currently experiencing marketing
changes.   Create a 6-slide Microsoft
PowerPoint presentation (including a title
slide) that analyzes that company's marketing mix
14
MKT 421 Course Success is a Tradition /
newtonhelp.com
MKT 421 Week 2 Individual Assignment Personal
Branding Plan Paper (2 Papers) For more course
tutorials visit uophelp.com is now
newtonhelp.com www.newtonhelp.com   This Tutorial
contains 2 Different Papers Write a 750- to
1000-word paper that does the following Summarize
s your background and what makes you unique in a
1-paragraph elevator pitch
15
MKT 421 Course Success is a Tradition /
newtonhelp.com
MKT 421 Week 3 Assignment Positioning
Presentation (New, 2 PPT) For more course
tutorials visit uophelp.com is now
newtonhelp.com www.newtonhelp.com   This Tutorial
contains 2 Presentations Using the same
company you chose for your Week 2 assignment,
choose a product or service the company offers on
which to focus. Identify the important attributes
for your chosen product and select two key
variables for your perceptual map.
16
MKT 421 Course Success is a Tradition /
newtonhelp.com
MKT 421 Week 3 Discussion Question 1 For more
course tutorials visit uophelp.com is now
newtonhelp.com www.newtonhelp.com   Select a
product with which you are familiar. What stage
is your selected product at in the product life
cycle? Provide rationale for your answer. Based
on your knowledge of the product life cycle, what
types of changes will occur to your selected
product as it continues through the product life
cycle? How will this affect the marketing of your
selected product?
17
MKT 421 Course Success is a Tradition /
newtonhelp.com
MKT 421 Week 3 Discussion Question 2 For more
course tutorials visit uophelp.com is now
newtonhelp.com www.newtonhelp.com   Select a
product or service. Then select three different
organizations that provide your selected product
or service and compare the prices associated with
your selected product or service. What is the
difference between the prices among the different
organizations? What is the rationale for this
difference?
18
MKT 421 Course Success is a Tradition /
newtonhelp.com
MKT 421 Week 3 Individual Assignment Perceptual
Map Presentation (2 Sets) (New) For more course
tutorials visit uophelp.com is now
newtonhelp.com www.newtonhelp.com   This tutorial
contains 2 different papers Review "perceptual
mapping" located on the Week 2 ERR page. Review
the example perceptual map in Exhibit 4-14 in Ch.
4 of Basic Marketing.
19
MKT 421 Course Success is a Tradition /
newtonhelp.com
MKT 421 Week 3 Team Strategy and Positioning
Analysis Part 1 (2 Papers) For more course
tutorials visit uophelp.com is now
newtonhelp.com www.newtonhelp.com   This Tutorial
contains 2 Papers Select a new product or
service that will be launched by either an
existing organization or one you will create.
Obtain your instructor's approval of your product
or service before beginning this project.
20
MKT 421 Course Success is a Tradition /
newtonhelp.com
MKT 421 Week 4 Assignment Marketing Research
Report (2 Papers) For more course tutorials
visit uophelp.com is now newtonhelp.com www.newton
help.com   This Tutorial contains 2 Papers
Use the same company from your Week 2
assignment. Your company has decided to launch a
new line of products. Create a 1,400-word report
and include the following information
21
MKT 421 Course Success is a Tradition /
newtonhelp.com
MKT 421 Week 4 Discussion Question 1 For more
course tutorials visit uophelp.com is now
newtonhelp.com www.newtonhelp.com   What is a
distribution channel? What is the relationship
between channels of distribution and logistics?
How does geographical location affect your
selection of distribution channels?
22
MKT 421 Course Success is a Tradition /
newtonhelp.com
MKT 421 Week 4 Discussion Question 2 For more
course tutorials visit uophelp.com is now
newtonhelp.com www.newtonhelp.com   What are the
similarities and differences between promotional
push strategies and promotional pull strategies?
What is an example of a situation in which an
organization would use a push strategy? What is
an example of a situation in which an
organization would use a pull strategy?
23
MKT 421 Course Success is a Tradition /
newtonhelp.com
MKT 421 Week 4 Individual Assignment Blue Ocean
Strategy Paper (2 Papers) For more course
tutorials visit uophelp.com is now
newtonhelp.com www.newtonhelp.com This Tutorial
contains 2 Different Papers Write a 750- to
1,000-word paper that describes the importance of
blue ocean strategy and identifies a product or
service that would be considered a blue ocean
move. Include the following A description of
blue ocean strategy and its importance
24
MKT 421 Course Success is a Tradition /
newtonhelp.com
MKT 421 Week 4 Team Strategy and Positioning
Analysis Part 2 (2 Papers) For more course
tutorials visit uophelp.com is now
newtonhelp.com www.newtonhelp.com This Tutorial
contains 2 Papers Use the same product and
organization you identified in your Week 3
Strategy and Positioning Analysis. Develop a
1,750-2000-word analysis that includes
Describe how your marketing efforts and marketing
mix will change with each phase in the product
life cycle
25
MKT 421 Course Success is a Tradition /
newtonhelp.com
MKT 421 Week 5 Discussion Question 1 For more
course tutorials visit uophelp.com is now
newtonhelp.com www.newtonhelp.com Florida's
Department of Citrus and a coalition of consumer
groups have launched an attack on your company
for deceptive marketing because your company
markets its SunShine drink as fruit juice even
though the drink contains less than 5 fruit
juice. Marketing SunShine drink as a fruit juice
leads parents to believe that they are purchasing
a healthy juice for their children. What ethical
and moral issues are involved in this situation?
Should these
26
MKT 421 Course Success is a Tradition /
newtonhelp.com
MKT 421 Week 5 Discussion Question 2 For more
course tutorials visit uophelp.com is now
newtonhelp.com www.newtonhelp.com You are the
marketing manager for a leading coffee chain.
Your company has made the decision to expand
internationally, specifically into China. What
are some environmental factors that you will need
to consider in marketing your coffee in China?
Which of one of these factors would have the
largest effect on the companys marketing
strategy? Explain why.
27
MKT 421 Course Success is a Tradition /
newtonhelp.com
MKT 421 Week 5 Individual Assignment Map the
Supply Chain Paper (2 Sets) (New) For more
course tutorials visit uophelp.com is now
newtonhelp.com www.newtonhelp.com This tutorial
contains two sets of Paper Select an industry.
Write a 750- to 1,000-word paper that identifies
each link in the supply chain and the purpose and
value in each.
28
MKT 421 Course Success is a Tradition /
newtonhelp.com
MKT 421 Week 5 Team Promotional Strategy Paper
and Presentation (2 Papers and 2 PPT) For more
course tutorials visit uophelp.com is now
newtonhelp.com www.newtonhelp.com This Tutorial
contains 2 Papers and 2 PPT Prepare a 15- to
20-slide Microsoft PowerPoint presentation
illustrating your promotional strategy. Also
Write a 6,000- to 7,000-word paper that
integrates your previous Learning Team
assignments into a final Marketing Plan. In
addition to your previous
29
MKT 421 Course Success is a Tradition /
newtonhelp.com
The Best way to predict the Future is to create
it.....To Best way....
www.newtonhelp.com