Common Mistakes People Make When Starting an Ecommerce Business - PowerPoint PPT Presentation

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Common Mistakes People Make When Starting an Ecommerce Business

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Planning to start an e-commerce business is exciting but it can also be an overwhelming process. There are some common mistakes that you should avoid in order to ensure a successful ecommerce website experience. To learn about the mistakes that people usually make, and how to avoid them, read the attachment. – PowerPoint PPT presentation

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Title: Common Mistakes People Make When Starting an Ecommerce Business


1
Common Mistakes People Make When Starting an
Ecommerce Business
2
  • Starting your own ecommerce business/website
    can be a hectic and lengthy process one that
    many new business owners underestimate.
    Underestimation of the process forces business
    owners to make costly mistakes. These mistakes
    can ruin your website and/or business before its
    even started. However, knowing what these
    mistakes are and how to avoid them can help you
    create a seamless, remarkably successful
    ecommerce site. Below are four of these common
    mistakes and how to protect your business from
    them.

3
Creating an Ecommerce Business Without a Business
Plan
  • Long gone are the days of lengthy, detailed
    business plans. Todays businesses dont need
    plans that address every possible issue that
    might arise, they only need plans that address
    certain areas.

4
  • Creating a business plan that addresses these
    key areas will be the foundation of your new
    venture. These key areas include
  • Knowing what problem your business is trying to
    solve
  • Deciding whether the website will be
    competitive based on its position or value
  • Knowing your product and market

5
  • Making sure your business has a unique
    online presence that sets you apart from your
    competitors
  • Securing your target market
  • Identifying your key competitors
  • Understanding the weaknesses and strengths
    of your key competitors and how you can
    capitalize on them

6
Underestimating How Much Work an Ecommerce
Website Requires
  • Running an ecommerce website is about more
    than shipping products to customers. Of course,
    youll have to do plenty of marketing, create and
    maintain social media profiles, employ a service
    to build a winning website for your business, use
    the most effective web platform and software,
    create a pricing model and so much more.

7
  • However, to alleviate the stress of having
    all these jobs and to make your business as
    successful as possible, outsource these duties to
    reliable providers. For example, employ a web
    design company like SOS Media Corp to build your
    website.

8
  • It may be tempting to use a standard
    ecommerce website builder, but web designers have
    the skills, the tools and the resources to make
    sure your site is user-friendly, well-maintained
    and optimised for the web. For new business
    owners, choosing to develop your own website can
    be a costly mistake. However, services like SOS
    Media Corp offer packages that cover many jobs at
    once.

9
  • For example
  • A professional website builder will monitor
    your web traffic via Google Analytics
  • Ensure Search Engine Optimisation
  • Track your marketing efforts
  • Optimise your site for mobile devices
  • Provide the best Content Management System
    (CMS) platform
  • Setup your domain name and hosting

10
Improperly Displaying Your Products
  • Properly displaying your products on your
    website means putting yourself in your customers
    shoes. This means creating a virtual storefront
    thats simple, aesthetically-pleasing and
    responsive. Web designers make this easy for you
    by creating easy to navigate product pages with
    attractive designs as photos, top-quality
    generated product descriptions, seamless carts
    and checkout and inventory tracking. All of this
    will enhance your customers experience, making
    their purchases simple and ensuring their return.

11
Neglecting Your Marketing Strategy
  • An ecommerce business cant be successful
    without a proper marketing plan and strategies.
    Good marketing strategies are the key to
    generating web traffic, acquiring new customers,
    retaining customers and growing your brand and/or
    business.

12
  • The best marketing plans especially include
    ongoing SEO, an analytics system, social media
    marketing and promotional marketing. But,
    marketing plans should include a diverse set of
    ongoing strategies to build brand awareness and
    ensure your ecommerce site is popular, reputable
    and successful.
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