MKT 438 Course Inspiring minds / snaptutorial.com

1
MKT 438 Course Inspiring minds /
snaptutorial.com
The Best way to predict the Future is to create
it.....To Best way....
www.snaptutorial.com
2
MKT 438 Course Inspiring minds /
snaptutorial.com
MKT 438 Entire Course For more classes
visit www.snaptutorial.com   MKT 438 Week 1
Individual Assignment Defining Public Relation
Paper (2 Papers) MKT 438 Week 1 DQ 1 MKT 438 Week
1 DQ 2 MKT 438 Week 1 DQ 3
3
MKT 438 Course Inspiring minds /
snaptutorial.com
MKT 438 Final Exam Guide For more classes
visit www.snaptutorial.com   Complete the Final
Examination. 1. The objective of public
relations is to sell 2. The R-A-C-E
approach to defining public relations includes
the following components 3. The job of
public relations professional is very much that
of an interpreter, where he interprets
4
MKT 438 Course Inspiring minds /
snaptutorial.com
MKT 438 Week 1 DQ 1 For more classes
visit www.snaptutorial.com     Should a company
be concerned with public opinion? Why or why not?
5
MKT 438 Course Inspiring minds /
snaptutorial.com
MKT 438 Week 1 DQ 2   For more classes
visit www.snaptutorial.com     Which PR
communication tool do you feel is the most
effective? Why?
6
MKT 438 Course Inspiring minds /
snaptutorial.com
MKT 438 Week 1 DQ 3 For more classes
visit www.snaptutorial.com   What role does PR
play in your organization? Explain your answer.
7
MKT 438 Course Inspiring minds /
snaptutorial.com
MKT 438 Week 1 Individual Assignment Defining
Public Relation Paper (2 Papers) For more
classes visit www.snaptutorial.com   This
Tutorial contains 2 Papers Resources
University Library, Internet Write a 700- to
1,050-word paper in which you define PR. Include
in your paper Explain your personal definition
of PR and definitions from three different
sources, such as the Public Relations Society of
8
MKT 438 Course Inspiring minds /
snaptutorial.com
MKT 438 Week 1 The Role of Public Relations For
more classes visit www.snaptutorial.com   MKT 438
Week 1 The Role of Public Relations Select a
company, business, or non-profit organization and
provide an example about how public relations
(PR) principles apply. Write a 700- to 1,050-word
paper in which you examine the following
9
MKT 438 Course Inspiring minds /
snaptutorial.com
MKT 438 Week 2 DQ 1 For more classes
visit www.snaptutorial.com   What are some
positive and negative aspects of publicity?
10
MKT 438 Course Inspiring minds /
snaptutorial.com
MKT 438 Week 2 DQ 2 For more classes
visit www.snaptutorial.com   At what stage of the
PR campaign should evaluation occur? Explain your
answer. What are three types of evaluation
techniques used in PR? What are examples of each?
 
11
MKT 438 Course Inspiring minds /
snaptutorial.com
MKT 438 Week 2 DQ 3 For more classes
visit www.snaptutorial.com   How would PR
research impact a PR team? Give an example.
12
MKT 438 Course Inspiring minds /
snaptutorial.com
MKT 438 Week 2 Individual Assignment Public
Relations Case Study (BP) (2 Papers) For more
classes visit www.snaptutorial.com     This
Tutorial contains 2 Papers MKT 438 WEEK 2
Public Relations Case Study MKT 438 WEEK 2 Public
Relations Case Study Resource The Practice of
Public Relations textbook, University Library,
Internet
13
MKT 438 Course Inspiring minds /
snaptutorial.com
MKT 438 Week 2 Internal Public Relations For
more classes visit www.snaptutorial.com     MKT
438 Week 2 Internal Public Relations Resource
The Practice of Public Relations, Ch. 11 Read the
Sony Shoots the Messenger Case Study on page
242 in The Practice of Public Relations, Ch. 11.
14
MKT 438 Course Inspiring minds /
snaptutorial.com
MKT 438 Week 2 Team Assignment Part I Public
Relations Campaign (Delta Airlines) For more
classes visit www.snaptutorial.com     Part I
Public Relations Campaign MKT 438 WEEK
2 Resources The Practice of Public Relations
textbook, University Library, Internet.
15
MKT 438 Course Inspiring minds /
snaptutorial.com
MKT 438 Week 3 DQ 1 For more classes
visit www.snaptutorial.com     What PR tools are
critical in building long-term relationships an
organization's publics? What are the advantages
and disadvantages of these tools?    
16
MKT 438 Course Inspiring minds /
snaptutorial.com
MKT 438 Week 3 DQ 2 For more classes
visit www.snaptutorial.com     What is your
organization's relationship with the local,
regional, national, and global media? How does it
impact your organization's PR coverage?  
17
MKT 438 Course Inspiring minds /
snaptutorial.com
MKT 438 Week 3 DQ 3 For more classes
visit www.snaptutorial.com   How critical is the
internal communications process in PR? Explain.
18
MKT 438 Course Inspiring minds /
snaptutorial.com
MKT 438 Week 3 How Organizations Proactively
Approach and Respond to Social Responsibility/Sust
ainability For more classes visit www.snaptutori
al.com   MKT 438 Week 4 The Tactical Plan for the
Public Relations Campaign Paper Resource The
Practice of Public Relations, Ch. 9 and Ch.
15 Last weeks assignment dealt with strategic
approaches in public relations. This weeks
assignment deals with tactical campaign
approaches. You will develop an implementation
plan to execute on the strategy that you have
developed for your campaign.
19
MKT 438 Course Inspiring minds /
snaptutorial.com
MKT 438 Week 3 Individual Assignment
Organizational and Societal Functions of Public
Relations Paper (2 Papers) For more classes
visit www.snaptutorial.com   This Tutorial
contains 2 Papers MKT 438 WEEK 3 Organizational
and Societal Functions of Public Relations Paper
Resources The Practice of Public Relations
textbook, University Library, Internet
20
MKT 438 Course Inspiring minds /
snaptutorial.com
MKT 438 Week 3 Phase 1 Public Relations Campaign
for a New Product or Service For more classes
visit www.snaptutorial.com   MKT 438 Week 3 Phase
1 Public Relations Campaign for a New Product or
Service Note This Learning Team assignment has
two components. You will be completing the first
part in Week 3 and the second part in Week 4.
21
MKT 438 Course Inspiring minds /
snaptutorial.com
MKT 438 Week 3 Team Assignment Part II Public
Relations Campaign Resources (Delta Airlines)
For more classes visit www.snaptutorial.com   MKT
438 WEEK 3 Part II Public Relations Campaign
Resources The Practice of Public Relations,
textbook, University Library, Internet Write a
700- to 1,050-word paper in which you recommend
strategies to build media relations and generate
publicity for the organization selected in
Learning Team Meeting One. Address the following
in your Strategy Paper
22
MKT 438 Course Inspiring minds /
snaptutorial.com
MKT 438 Week 4 Approach to Crisis Management
Defending an Organizations Reputation For more
classes visit www.snaptutorial.com   MKT 438 Week
4 Approach to Crisis Management Defending an
Organizations Reputation Resource The Practice
of Public Relations, Ch. 3, Ch. 5, Ch. 6, Ch. 13,
and Ch. 17 Select one of the following case
studies to read and do research on from The
Practice of Public Relations
23
MKT 438 Course Inspiring minds /
snaptutorial.com
MKT 438 Week 4 DQ 1 For more classes
visit www.snaptutorial.com     Why is it
important to integrate anticipated crisis
responses in an organization's proactive PR
planning?  
24
MKT 438 Course Inspiring minds /
snaptutorial.com
MKT 438 Week 4 DQ 2 For more classes
visit www.snaptutorial.com       What potential
effects can a crisis have on an organization?
Explain your answer.
25
MKT 438 Course Inspiring minds /
snaptutorial.com
MKT 438 Week 4 DQ 3 For more classes
visit www.snaptutorial.com         Read the case
on the Exxon Valdex. What do you see as the top
PR problems from this case and what would you do
differently if you were in the PR department?  
26
MKT 438 Course Inspiring minds /
snaptutorial.com
MKT 438 Week 4 Individual Assignment Effective
Communication Case Study Analysis For more
classes visit www.snaptutorial.com         Resourc
e The Practice of Public Relations Select one of
the following case studies located in The
Practice of Public Relations or a case study
assigned or approved by faculty
27
MKT 438 Course Inspiring minds /
snaptutorial.com
MKT 438 Week 4 Individual Assignment Public
Relation Case Study ( McDonalds) (2 Papers) For
more classes visit www.snaptutorial.com         MK
T 438 Week 4 Individual Assignment Public
Relation Case Study ( McDonalds) (2 Papers)  
28
MKT 438 Course Inspiring minds /
snaptutorial.com
MKT 438 Week 4 The Tactical Plan for the Public
Relations Campaign Presentation For more
classes visit www.snaptutorial.com         MKT
438 Week 4 The Tactical Plan for the Public
Relations Campaign Presentation Develop an 8- to
10-slide presentation (Microsoft PowerPoint or
Prezi) with speaker notes that outlines the
tactical elements of your campaign using all of
the information that you researched for your
paper.
29
MKT 438 Course Inspiring minds /
snaptutorial.com
MKT 438 Week 5 DQ 1   For more classes
visit www.snaptutorial.com   How has technology
impacted the dissemination of information to
global publics?
30
MKT 438 Course Inspiring minds /
snaptutorial.com
MKT 438 Week 5 DQ 2 For more classes
visit www.snaptutorial.com   How can the power of
PR influence and change your point of view? Is
this ethical?  
31
MKT 438 Course Inspiring minds /
snaptutorial.com
MKT 438 Week 5 DQ 3 For more classes
visit www.snaptutorial.com   How has
globalization, technology, and diversity affected
PR in the past five years?
32
MKT 438 Course Inspiring minds /
snaptutorial.com
MKT 438 Week 5 Individual Assignment Managing a
Crisis Using PR Simulation Summary For more
classes visit www.snaptutorial.com   MKT 438 WEEK
5 Managing a Crisis Simulation Resources
Managing a Crisis Using Public Relations
simulation
33
MKT 438 Course Inspiring minds /
snaptutorial.com
MKT 438 Week 5 Role and Impact of Social Media in
PR For more classes visit www.snaptutorial.com  
MKT 438 Week 5 Role and Impact of Social Media
in PR Resource The Practice of Public Relations,
Ch. 10
34
MKT 438 Course Inspiring minds /
snaptutorial.com
MKT 438 Week 5 Team Assignment Final Public
Relations Campaign (Delta Airlines) For more
classes visit www.snaptutorial.com   Resources
The Practice of Public Relations, textbook,
University Library, Internet Part I Write a
700- to 1,050-word paper that will include the
following elements in your Public Relations
Campaign
35
MKT 438 Inspiring minds / snaptutorial.com
The Best way to predict the Future is to create
it.....To Best way....
www.snaptutorial.com