Content Marketing (2) - PowerPoint PPT Presentation

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Title: Content Marketing (2)

  • Content marketing is a strategic marketing approac
    h focused on creating and distributing valuable,
    relevant, and consistent content to attract and
    retain a clearly defined audience and,
    ultimately, to drive profitable customer action.

  • Content marketing is developing and adapting
    marketing strategies across world wide web.
    Content marketing uses blogs, podcasts, videos
    and social media sites as vehicle. If you wish to
    market your business online, you cant deny the
    magical impact of content marketing. 

  • In a broader aspect content marketing is creating
    and sharing content that attracts and converts
    prospects into customers, and customers into
    repeated buyers. The type of content you are
    sharing is related to what you want to sell, so
    that people know, like and trust you enough to do
    business with you.
  • Here are things to do while design your content
    marketing strategy

  • Analysis of type of required content Every
    business has different goal, different customers
    and different dimensions. A detailed analysis is
    required before creating the content for that
    particular business.
  • Detailed Inventory of every piece of information
    and existing content or any other resources that
    can be tuned into relevant content for that
  • Content Planning Collaborate and schedule
    processes and plan what type of content required
    and for who are the target buyers.

  • Link the brand with the business goal and
    customer intent through content. Develop a
    narrative it could be any tone of voice, style
    etc. that will speak for your brand, style and
  • Different planning for different channels Each
    channel has specific characteristics, technical
    aspects, usage patterns etc. Planning must be
    done according to the specific channel. What goes
    best in Google may not work for LinkedIn. It
    could be more understood as using the right
    content at the right time on the right place.
  • Making sure the content gets found by and shared
    with the different buyer personas and target

  • Different formats of content Providing the
    different formats of content depending on the
    individual stages. Offer a variety of content
    types and formats. As because different segments
    and persons have different needs content must be
    provided keeping in mind for whom it is created
    and which platform it will be shared. There could
    be repetition, variety, choice and multiple
    formats as long as it is relevant.
  • Making sure the content gets found by and shared
    with the different buyer personas and target
  • Planning campaigns in the overall marketing
    strategy whereby various content marketing
    tactics can be combined.
  • Training that will be involved in the planning,
    execution and follow-up.

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