Have you heard about the “Responsive Revolution” in real estate websites? - PowerPoint PPT Presentation

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Have you heard about the “Responsive Revolution” in real estate websites?

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We’ve gathered the following list of the 9 specific “must-haves” to look for in a responsive real estate website. You could use this as a guide to help you select a website solution that does responsive the right way. – PowerPoint PPT presentation

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Title: Have you heard about the “Responsive Revolution” in real estate websites?


1
Have you heard about the Responsive Revolution
in real estate websites?
2
What does responsive mean for real estate
agents like you?
  • It means is that you need to make sure that your
    mobile website experience works or your
    site will be passed over in favor of one of your
    competitors.
  • It means that your mobile site is not a little
    teeny tiny version of your regular site where
    enlarging with your thumbs doesnt really work,
    and is really frustrating.
  • It means that the text on your mobile site is the
    correct size to easily read on all of your pages
    automatically.
  • It means that all the forms on your site work
    easily for people who are used to texting.

3
The 9 Must Haves for a Responsive Real Estate
Website
4
PORTRAIT LANDSCAPE VIEWING
Users are visiting your site on a plethora of
different devices, all with all different sizes
and proportions. Theyre also turning them
sideways for a landscape effect or upright when
portrait view is more effective for their needs.
Your new real estate website should react
automatically to the orientation of the device
not just to fill up their screen, but also to
provide visitors with easy access to important
information about you and your listings.
5
MAKING THE BEST USE OF THE VISIBLE AREA
Real Estate is also a term used for how much of
the screen youre looking at is being used. You
want to make sure your screen real estate is
offering visitors all the main options without
searching for them. A user searching for homes
using his mobile device has less screen area to
work with than someone using a iPad, Kindle Fire
or other tablet.
6
BIGGER IMAGES EQUAL A BETTER EXPERIENCE
Todays smart phones offer a full video and
visual experience, and consumers expect it now.
You need to deliver a media-rich experience. Make
sure the images in your responsive real estate
website are designed to scale to be as large as
their mobile device will support. Large images
draw in casual browsers and provide an easy way
to link directly into the listing pages where
they will get hooked.
7
RESPONSIVE PROPERTY DETAIL PAGES
On a mobile device, your listing detail pages
should show the addresses with photos up front to
make it intuitive for prospective home buyers to
click through easily and request more info from
you. When displaying in a tablet, the home
listing details pages should make it easy and fun
to browse through all the photos, sideshows and
galleries.
8
DYNAMIC HEADERS THAT LOOK GREAT AT ANY SIZE
Your new responsive real estate website should
have a header graphic that adjusts to the size of
the device its on automatically. With smaller
devices, you want to make sure that the most
important parts of the page are still prominent
when the rest of the page is reduced. No matter
what kind of device you are on, make sure your
branding looks great!
9
NAVIGATION THAT IS EASY TO FIND/EASY TO USE
No matter what kind of device your site is being
viewed on, easy navigation is vital! Responsive
designs must follow the same guidelines. Your
design must provide access to the most visited
areas of your website and at the same time keep
the emphasis on your content.
10
DONT SACRIFICE FUNCTION FOR FORM
Weve outlined how important the visual aspect of
your site on any device is important for todays
conditioned consumer, but lets not forget how
important keeping the desktop functionality is. A
responsive site should still allow easy
registration so that your prospects can save
their specific searches and favorite listings,
with the ability to come back later and jump back
in the same spot.
11
CONTENT IS STILL KING MORE THAN EVER
Part of your Unique Selling Proposition that
makes you special has to be your intimate
knowledge of what makes your area tick. This just
cant be replaced with links to local websites
where they have crime stats and poverty rates,
etc., which dont give your users a warm fuzzy
feeling.  Your voice is what makes you stand
out, and it is what Google is also looking for.
You want to ensure that your responsive website
makes your Blog posts look great and are
prominently displayed.
12
CAPTURING LEADS
With almost 50 of the public doing their real
estate searches on a smart phone, you need to
make sure that capturing those leads is as easy
as on a desktop or laptop. And the easier that
your forms, drop-down menus and buttons are to
work with, the less likely the user will leave
before sending you their contact information.
13
CONTACT US FOR MORE DETAILS
HoopJumper 170 Rainbow Drive 7097 Livingston Tex
as 77399 USA (888) 466-7586 Email for a free
consultation www.greatrealestateagentwebsites.com
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