GOALS BUSINESSES CAN ACHIEVE THROUGH SOCIAL MEDIA

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GOALS BUSINESSES CAN ACHIEVE THROUGH SOCIAL MEDIA
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INTRODUCTION
Social media is a great place for anyone who
wants to engage with the massive online world.
Sharing your business on social platforms is a
great way to develop an interaction between you
and your audience and promote your brand in a
very natural way.
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• Social media is the ultimate equalizer. It gives
  a voice and a platform to anyone willing to
  engage. -------Amy Jo Martin

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Where to START?

• Most of the businesses do not understand the
  dynamics of social media and have absolutely no
  idea where, when, and how to start. Following
  steps will help develop an effective social media
  marketing strategy

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What is social media marketing?
Social media marketing is a process to leverage
the power of social media platforms to promote
products and services, gain traffic and
attention, and achieve business goals.
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1. Define your goals
Setting up a marketing strategy starts with
defining business goals. So you need to define
your goals that you want to achieve through
social media. The nature of businesses varies so
does the objectives.
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Specific
Attainable
Time-bound
SET S.M.A.R.T GOALS
Measurable
Relevant
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2. Identify your audience
Buyers persona help identify and target the right
audience, time, place, and message. You can
create a spot on social media strategy if you
know the age, interests, income, problems,
geography, dislikes, and habits of your target
audience.
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3. Observe your competitors
It is important for you to understand how your
competitors are running their social media
campaigns and what is working or not working for
them. Find out what channels they are using and
what kind of content they are posting to drive
engagement.
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4. Select channels
Going for every social media channel is probably
not a good idea especially when you have limited
time and resources. Therefore, select platforms
which are best for you or where you can find most
of your relevant traffic. Set primary and
secondary social networks depending on the
traffic and relevance.
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5. Create Content Strategy
Social media is useless without quality content.
Use social media and content as a combination to
achieve the maximum results. Focus more on
creating engaging and relevant content and be
careful about the posting time and format.
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6. Set budget
You need tools to effectively manage your social
media campaign. First, establish your strategy
and then see how your budget can help you
implement the strategy. You can prioritize your
actions depending on their ROI.
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7. Test evaluate
Success of your social media efforts largely
depends on how you maintain and improve them. Use
analytics to generate valuable insights that can
help you improve your overall strategy.
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8. Adjust Improve
Social media marketing demands continuous
efforts. You have to continuously observe and
improve your efforts in terms of content, paid
advertising strategy, etc. so that you can get
the most.
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Characteristics of some major social media
channels
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Facebook helps businesses with customer care and
allows them to create events that people can join
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Twitter provides value to small businesses. It
can be used for user engagement and customer
support, allowing businesses to respond to
consumers concerns.
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LinkedIn helps sharing content for the Thought
Leadership section on relevant trends in your
specific industry. It is a good platform to
connect with other business owners.
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Instagram help businesses share their stories and
moments with customers.
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Pinterest connect businesses with their customers
together through shared interests including
photography, fashion, cooking, crafting, and more.
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FACTS
According to statistics shared by WordStream
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• Instagram earns 595 million in mobile ad
  revenue per year.

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• Over 50 million businesses use Facebook Business
  Pages.

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• 88 of businesses with more than 100 employees
  use Twitter for marketing purposes.

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• 93 of Pinterest users use the platform to plan
  or make purchases.
• Pinterest drives 25 of all retail website
  referral traffic.

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• 39 of LinkedIn users pay for monthly premium
  accounts.

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Follow the RULES

• There are some social media marketing
  fundamentals and rules that you have to follow.
  Check out!

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Listen to your audience and try to understand
what they like or dislike
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Focus only on your carefully structured strategy
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Prefer quality over quantity. Try to build
relevant traffic with the help of quality content
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Be patient as success does not happen overnight.
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Find influencers in your industry who can help
you succeed.
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Offer value. Focus less on marketing and more on
building relationships.
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Dont ignore angry customers on social media.
Listen to their complaints and fix them.
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Share and talk about relevant content created by
others.
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Some BENEFITS of having a solid social media
marketing strategy
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Increased brand awareness
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Increased brand awareness
Increased traffic to your website
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Increased brand awareness
Increased traffic to your website
New qualified leads
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Increased brand awareness
Increased traffic to your website
New qualified leads
Revenue growth
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Increased brand awareness
Increased traffic to your website
New qualified leads
Revenue growth
Brand engagement
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• WANT BIG IMPACT?

Consult social media experts to streamline your
approach and strategy in order to have a big
impact.
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PROVIDES DATA-DRIVEN ONLINE MARKETING SOLUTIONS
TO BUSINESSES IN EDMONTON
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IF YOU WANT TO GROW A MORE ENGAGED AUDIENCE AND
EXTEND YOUR SOCIAL MEDIA MARKETING REACH,
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CONTACT US IN EDMONTON
1-844-77-REACH (73224)
Info_at_reachfirst.com
www.reachfirst.com