How Phrama Franchise Startups Are Changing Healthcare In India

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Welcome To Balaji Biotech
We are a Manufacturer, Trader and Supplier
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How Phrama Franchise Startups Are Changing
Healthcare In India
India's share in the global pharma market may be
impressive (particularly in generic drugs), but
the country's own healthcare system is in
absolute shambles. Health figures lie well below
the global average with lack of basic healthcare
still taking a heavy toll. In fact, India leads
the global figures in childbirth and infant
fatalities. Government funding in healthcare
also remains consistently low. With the public
healthcare clearly unable to cope up with the
challenges, private sector has to fill the gap.
But this also proved to be an inadequate solution
as lack of any clear profitability stopped the
private players for being engaged in the public
sphere. The logjam was broken by an unexpected
source - startup pharma franchise in India.
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Startups Changing the Scenario Innovation in
healthcare came when startups looking for new
markets came up with novel solu-tions, new ways
of reaching out to the market. In the process
they have created a completely new approach to
healthcare that is at once more personalised and
more widespread. Startups have made impressive
strides in three essential pillars of public
healthcare - preventive care, disease-care and
promotive care. Healthcare in India has always
been bogged down by multiple challenges - from
logistics to lack of public-private commitment.
Where challenges existed, startups saw their
opportunity. By plug-ging the lacunae in
traditional healthcare, they found new markets.
In the last few years innovative stratums have
made an impressive niche for themselves, shaking
up the very fundamental health-care operative
model. Here are some ways in which startup
pharma franchise in India are changing the
healthcare model
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Aggregation of services A simple idea can
sometimes make a fundamental difference in
services. Aggregation of services is an
attractive area for a number of startups and it
is easy to see why. These startups provide an
easy access to services, connecting people with
caregivers, setting up appointments and
schedul-ing follow-ups. This aggregation of
services has had a very significant impact. It
has made access to healthcare incredibly easier,
created an efficient tool of communication and
saved time and money for both the user and the
healthcare provider. With many startups offering
interesting deals, it has also made healthcare
more affordable.
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Healthcare at home Many startups today focus on
an almost vanishing practise - providing
healthcare at home. This is of particular
importance to people with critical and high-care
diseases. It is also a rapidly booming sector
within the healthcare industry. With an
increasing need for geriatric care, rising
incomes and changing family structures,
healthcare at home is finding increasing number
of takers.
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Access to support care As pointed out above, the
changing family structure has given rise to
certain unique healthcare needs. Among these are
support care system for geriatrics and critically
ill patients. These include nurses, massage
staff, diagnostic technicians, attendants and
physiotherapists. Normally, access to skilled
healthcare professionals is limited to clinical
premises. But a number of startups pharma
franchise in India are now engaged in support
care services at home. These startups will
connect, set up appointments and even schedule
follow-ups for a comprehensive service.
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Accessibility to medicines One of the most
common services among startups services is the
sale of medicines. Unlike tradi-tional marketing
structures, online setups have a much wider
reach. Where traditional distributors only
service markets with a sizeable buying
population, online services depend on other
delivery systems to individually reach out to
consumers. This means that hard to access
medicines now have a much wider reach and scope.
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Affordable care Perhaps the more significant
contribution of startup pharma franchise in India
has been their con-tribution to affordable care.
From RD into affordable technology to screening
kiosks, these com-panies are making healthcare
affordable, while taking it to remote areas.
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Personalised care Startups have opened the door
to personalised care. With the rise in wearable
technology, startups are now actively engaged in
keeping compiling information, connecting people
with physicians and ensuring that complete
records are instantly accessible. This has, in
turn, improved services and created a better
engagement with patients. Conclusion Startups
pharma franchise in India is expected to drive up
industry revenues in the coming year. But more
significantly, this sector will also act as the
much needed solution for comprehensive healthcare
reach in the country, improving both the service
and the operational model.
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Rajeev Agrawal (Proprietor)No. 8, Sahjanand
Estate, Behind Lalji Mulji Transport, S.G.
Highway, Sarkhej Ahmedabad - 382210, Gujarat,
India
Contact Number Mobile Number (91)-9825845426,
(91)-8460000199 Email Address Email
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