Outdoor Hoardings Advertising in Festival | Organized Outdoor

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Branding Options Available In Festivals
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Durga Puja Kolkata
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The worship of Durga in the autumn is the year's
largest Hindu festival of Bengal. In Kolkata
alone more than two thousand pandals are set up,
all clamoring for the admiration and praise of
the populace. The city is adorned with lights.
People from all over the country visit the city
at this time, and every night is one mad carnival
where thousands of people go 'pandal-hopping'
with their friends and family. Traffic comes to a
standstill, and indeed, most people abandon their
vehicles to travel by foot after a point. A
special task force is deployed to control law and
order. Durga Puja in Kolkata is often referred to
as the Rio Carnival of the Eastern Hemisphere.
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Durga Puja Facts

• Number of pandals 5,000 in Kolkata, 130 in
  Mumbai, 360 in NCR
• Cost Rs 50,000 to Rs 30 lakh. Bigger pandals in
  Kolkata such as the Ekdalia Sarbojainik
  Durgoutsav spend in the region of Rs 1 crore.
• Revenue 80 of the revenues is generated through
  advertising, while the rest comes from individual
  contributions and advertising in the Puja
  souvenir. Contributions in Kolkata range from Rs
  200 to Rs.20,000. In Mumbai, the Lokhandwala
  Sarbojainik Durgoutsav attracts around 30-35
  advertisers and ad rates range from Rs 5 lakh for
  a banner to Rs 25 lakh for branding the
  front-gate.
• Footfalls 100,000-200,000 per day per pandal in
  Kolkata 100,000 per day in Mumbai Delhi
• NCR 500,000-1 million over 5 Days in Delhi
  NCR.
• Advertisers Telecom, consumer durables,
  automobile, insurance, consumer products and
  media companies in Kolkata and Mumbai. In NCR,
  advertisers include local small and medium-sized
  companies, including construction and engineering
  firms and exporters, from Delhi, Kolkata,
  Jharkhand, Haryana and other states.

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Durga Puja Advertising Options
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Durga Puja Advertising Options
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Durga Puja Advertising Options
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Durga Puja Advertising Options
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Durga Puja Advertising Options
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Durga Puja Advertising Options
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Ganesh Chaturthi Mumbai
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Thousands of Ganesh Pandals are put up in Mumbai
during the Ganesh Chaturthi festival. More than
10 15 Million people visit pandal in 10 days.
Ganesh Utsav is one of the most awaited as well
as celebrated events in the social calendar of
the city which owns the Gateway to India. The
whole city along with Bollywood comes together to
celebrate the birth of the Lord Vinayak. Started
by Lokmanya Tilak during the British era, it came
to be known as the sarvajanik Ganeshotsav
throughout the state. Pandal themes ranging from
famous Hindu temples to social themes like Anna
Hazare and inflation have been shown..
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Ganesh Chaturthi Facts

• Number of pandals more than 10,000 Pandals
• Cost Rs. 1 lakh to 5 Cr. Lalbug Raja is the most
  expensive pandal in Mumbai.
• The Lalbaugcha Raja, King of Lalbaug, is the most
  famous Ganesh statue in Mumbai.
• The mandal was founded in 1934. It is believed
  that this Ganesha Idol is Navsacha Ganpati (which
  means the fulfiller of the wishes) and hence
  around 1.5 million people or more visit this
  Ganesh Pandal daily during the 10 day Ganeshotsav
  festival.
• Footfalls 200,000 500,000 Per day per pandal.
• Advertisers Telecom, consumer durables,
  automobile, insurance, consumer products,
  Bollywood
• production houses Mumbai.

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Ganesh Chaturthi Advertising Options
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Ganesh Chaturthi Advertising Options
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Ganesh Chaturthi Advertising Options
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Ganesh Chaturthi Advertising Options
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Ganesh Chaturthi Advertising Options
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Navratri Gujarat
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Navratri, meaning 'nine nights', is one of the
most popular and widely celebrated Hindu
festivals in many parts of India. Gujarat,
however, is the only state that erupts into a
nine-night dance festival, perhaps the longest in
the world. Each night, all over the state,
villages and cities alike, people gather in open
spaces to celebrate feminine divinity, referred
to as Shakti. The dance form known as ras garba
(also joined sometimes by dandiya, which uses
small wooden sticks), comes from Lord Krishna's
worship rather than Goddess worship, from the Gop
culture of Saurashtra and Kutch. Stories of
relationships between Krishna and the Gopis, and
their emotions, also often make their way into
the ras garba music.
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Navratri Celebration Facts

• Number of pandals more than 3000 Garba
  Performances in Ahmedabad alone.
• Cost Rs 50,000 to 300,000 depend upon the group
  artists.
• Revenue 70 through government social group
  help and 30 through advertising and
• general public contribution.
• Footfalls 50,000 100,000 Visitors per day in
  major garbra performances like ambaji
• omiya mata ji darbar.

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Navratri Celebration Advertising
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Kutch Mahotsav Rann of Kutch
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This month long carnival organized at the various
locales within Kutch takes one around the natural
grandiose while introducing the visitor to the
indigenous cultural and ethnical flavor of the
people. Semi parched Grasslands of the Banni
hosts the most magnificent display of vernacular
architecture as the exhibition platform for the
varied range of arts and crafts of the region.
While an array of folk music and dance
performances organized in the shimmering moonlit
landscape provides the most enchanting
experience. The colorful fairs held near the
beach or the banks of a lake swings one with the
spirit of festivity, fervor and flamboyancy while
the organized tour around Kutch is an ideal
occasion to be part of the region and experience
the zeal and uniqueness of the people through a
celebration of life!
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There is no fixed advertising options available
as such. But, different companies do different
innovations. We can plan some innovative way to
engage with visitors.
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• Chhat Puja
• Bihar Jharkhand Uttar Pradesh

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Chhath Puja, The well known puja celebrated by
almost all Indian in the month of katik(hindi
calendar). This puja is to worship god
Sun. Chhath puja is not restricted to only
female, Male can also do this. Chhat Puja starts
from Naha Kha(on purnima) and ends with parana.
This puja is mainly of 3days...,After Naha Kha on
the very next Kharna Puja is being done which is
a part of chhath puja. In kharna person has to
fast whole day and in evening after worshiping
god sun they break their fast with Kheer and
puri, on the 2nd day of chhath puja known as
sanjhiya arak, they again started their fast
which will last on the day of parna.
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Chhat Puja
Their no fixed option available for Branding.
Different brands do different innovations.
Air Balloon Branding
Boat Branding
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Chhat Puja
Their no fixed option available for branding.
Different brands do different innovations.
Innovative Options
Umbrella Branding
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Onam Festival Kerala
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Onam is the biggest and the most important
festival of the state of Kerala. It is a harvest
festival and is celebrated with joy and
enthusiasm all over the state by people of all
communities. According to a popular legend, the
festival is celebrated to welcome King Mahabali,
whose spirit is said to visit Kerala at the time
of Onam. Carnival of Onam lasts from four to ten
days. First day, Atham and tenth day, Thiruonam
are most important of all. Popularity and
presentation of rich culture of the state during
the carnival made Onam the National Festival of
Kerala in 1961. Elaborate feasts, folk songs,
elegant dances, energetic games, elephants, boats
and flowers all are a part of the dynamic
festival called Onam.
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Rangoli Competition Branding Sponsorship
Options
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Elephant Branding during the Festivals
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Dance Performances during Onam
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Boat Branding
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