Stories Behind 5 Famous Car Logos

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Stories Behind 5 Famous Car Logos
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No, thats not a weird cowboy hat on the front of
that Camry. In 1989, to mark the companys
50th anniversary, Toyota redesigned its logo,
incorporating three overlapping ovals, with the
inner two forming a stylized T and a steering
wheel, as well as representing how the
customers' expectations horizontal and car
manufacturer's ideal vertical are firmly
interlocked to form the letter T," according to
the company. The outermost oval represents the
world embracing Toyota. 
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Like many automobile manufacturers, Audi
consolidated multiple companies into a single
business during the 20th century. An early logo
shows the four original company names (Audi, DKW,
Horch and Wanderer) each within their own ring.
The text disappeared, but the interlocking rings
have remained. 
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Accounts differ on what inspired Chevrolet and
General Motors co-founder William C. Durant to
help him create the car companys famous bowtie
logo. Some say Durant had a dream stirred by a
wallpaper design from a French hotel or,
according to his daughter, it was a random design
he sketched on a tablecloth. Other origin stories
say it was "borrowed" from a newspaper
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The mythical red griffin crowned in
gold represents the Swedish province of Scania,
or Skane, the original location of Swedish car
and truck manufacturer AB Skania-Vabis, which
merged with Saab Automobile in 1969. The griffin
symbol was not used on Saab vehicles until 1984.
After GM bought Saab in 2000, they redesigned the
logo, and under some form of agreement both
companies used the griffin, even though the
trademark stayed with Scania. 
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The Italian company was headed by three brothers,
but it was a fourth Maserati brother, artist
Mario, who created the company logo. He designed
a trident based on the statue of the Roman god
Neptune in the Piazza Maggiore in Bologna, and
added red and blue to acknowledge that city.
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Feeling Confident About All Car Logos?Take
on our Car Logo Quiz and Challenge your self to
see if you are the master